{"id":10767,"date":"2024-12-04T17:00:00","date_gmt":"2024-12-04T17:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10767"},"modified":"2024-12-04T15:04:43","modified_gmt":"2024-12-04T15:04:43","slug":"smbs-ai-trends-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/smbs-ai-trends-2025\/","title":{"rendered":"New Research Reveals SMBs with AI Adoption See Stronger Revenue Growth"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Nearly 80% of SMBs with AI say it will be a game changer for their company<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Ninety-one percent of small and medium businesses (SMBs) with <a href=\"https:\/\/www.salesforce.com\/in\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">artificial intelligence (AI)<\/a> say it boosts their revenue, according to a new Salesforce survey. The global data, gathered from 3,350 leaders of SMBs, highlights how forward-looking businesses are using AI to drive growth amid the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-launch-zone-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">meteoric rise<\/a> of <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/what-are-ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">autonomous AI agents<\/a>.<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>This new research follows an <a href=\"https:\/\/www.salesforce.com\/news\/stories\/small-business-productivity-trends-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">August 2024 study<\/a> published by Slack that found SMBs can lose valuable time to technology inefficiencies, uncovering a need for AI solutions that boost productivity.&nbsp;<\/p>\n\n\n\n<p><strong>One such example is reMarkable, <\/strong>a rapidly-growing Norwegian premium paper tablet scale-up that chose Salesforce&#8217;s <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> to scale their customer service operations. With Agentforce, reMarkable will be able to handle a soaring volume of customer inquiries, providing a white-glove experience at scale by proactively addressing common questions and seamlessly escalating complex issues to human agents. With humans and agents working together, reMarkable can quickly and cost-effectively scale customer service without compromising quality.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tHumans with Agents Drive Customer Success Together.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>AGENTFORCE IS HERE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Their success is creating a blueprint for how small businesses can leverage AI, including Agentforce, a new layer on the Salesforce Platform that enables organizations to build and deploy autonomous AI agents, to drive growth.<\/p>\n<cite>Kris Billmaier, EVP, Salesforce<\/cite><\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective:<\/strong> \u201cAI and agents are reshaping what\u2019s possible across business functions like marketing, sales, service, and commerce,\u201d said Kris Billmaier, EVP, Salesforce. \u201cSMBs adopting AI are seeing significant returns and doubling down on their investments. Their success is creating a blueprint for how small businesses can leverage AI, including <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, a new layer on the Salesforce Platform that enables organizations to build and deploy autonomous <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/what-are-ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a>, to drive growth.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/dCM8YeR9D55SzexzRsBo3C.jpg\"  data-uuid=\"dCM8YeR9D55SzexzRsBo3C\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-investments-are-a-sign-of-growth\">AI investments are a sign of growth<\/h2>\n\n\n\n<p>Today, 75% of SMBs are at least experimenting with AI, with growing businesses leading in adoption (83%). This gap appears set to widen \u2014 78% of growing SMBs plan to increase their AI investment next year, versus 55% of their declining peers.&nbsp;<\/p>\n\n\n\n<p>The different approaches reflect broader business priorities: while stagnant and declining SMBs focus primarily on customer acquisition, growing SMBs invest in improving the customer experiences and technology capabilities that drive sustainable growth.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/TopSMBPriorities\/Embed12?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>SMB leaders who haven\u2019t adopted AI may have a blind spot about its prevalence: While 80% of those using AI believe the technology is commonly used among their peers, only a third of non-users agree.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"10766-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=1024\" alt=\"\" class=\"wp-image-10766\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png 1920w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"10766-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=1024\" alt=\"\" class=\"wp-image-10766\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png 1920w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/12\/SMBs-Without-AI-Underestimate-Its-Use-Among-Their-Peers.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>\u201cAI is leveling the playing field between SMBs and larger enterprises,\u201d said Billmaier. \u201cSmall and medium-sized businesses using AI see real returns across their operations, from improved efficiency to stronger customer relationships. Those who wait too long to invest risk falling behind as early adopters build their advantage.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-smbs-call-ai-a-game-changer\">SMBs call AI a &#8216;game-changer\u2019<\/h2>\n\n\n\n<p>SMBs with AI have a bright outlook for the technology: 78% say it will be a game-changer for their company. Already, 87% of respondents with AI say it helps them scale operations, while 86% see improved margins. The technology is transforming both customer-facing and operational functions, with top use cases including:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Marketing campaign optimization&nbsp;<\/li>\n\n\n\n<li>Content generation&nbsp;<\/li>\n\n\n\n<li>Automated recommendations for customers&nbsp;<\/li>\n\n\n\n<li>Natural language search tools&nbsp;<\/li>\n\n\n\n<li>Automated service chatbots<\/li>\n<\/ol>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/TopSMBAIUseCases\/Embed2?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/customer-stories\/algo-cuts-call-times-with-AI\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service teams<\/a> are also reducing case resolution times, while <a href=\"https:\/\/www.salesforce.com\/customer-stories\/realzips\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">sales teams<\/a> are using AI to automatically draft personalized prospecting emails and recommend next best actions for reps. Meanwhile, <a href=\"https:\/\/www.salesforce.com\/customer-stories\/grammarly-lead-scoring-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">marketing teams<\/a> are increasing conversion rates with AI-based lead scoring, decreasing unsubscribe rates through automated email lists, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-leading-smbs-maximize-ai-success\">How leading SMBs maximize AI success<\/h2>\n\n\n\n<p>The research also identifies clear patterns in how successful SMBs approach AI implementation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-data-foundation-first\"><strong>Data Foundation First<\/strong><\/h4>\n\n\n\n<p>AI systems are trained on and continuously use data, so data quality directly determines results; inaccurate data can lead to harmful flaws. Seventy-four percent of growing SMBs are increasing data management investments, compared to 47% of declining SMBs.&nbsp;<\/p>\n\n\n\n<p>\u201cSome people don\u2019t really understand how data is going to impact the business in the future,\u201d said Dan Atkinson, COO &amp; Co-Founder of Salesforce SMB customer <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/medlogiq\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">MedLogiq<\/a>. \u201cIt\u2019s about how this data will be valuable to the company five years down the road. We want to make sure we\u2019re not losing that information.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-integrated-approach\"><strong>Integrated Approach<\/strong><\/h4>\n\n\n\n<p>When systems work together seamlessly, AI can access and act on data across the entire business, from sales and marketing to service and the back office. Compared to SMBs with declining revenue, growing SMBs are twice as likely to have an <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/snapology\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">integrated tech stack<\/a> (66% vs 32%), dodging the problems of siloed data and inefficiencies common to having many standalone applications.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--mountain\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tGet the Power of the World\u2019s #1 AI CRM in a Simplified, Easy-to-Use Suite Built for Growing Businesses.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/in\/small-business\/starter\/\" target=\"_blank\">\n\t\t\t\t<span>GET STARTER<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-mountain\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png\"\n\t\talt=\"Illustration of mountain\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-security-and-trust\"><strong>Security and Trust<\/strong><\/h4>\n\n\n\n<p>Security ranks as the top technology challenge for SMBs, reflecting the growing stakes of managing sensitive business data as SMBs expand their AI capabilities. This shapes their purchase decisions: 81% of SMB leaders say they would spend more on technology from trusted vendors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-next-wave-ai-agents\">The next wave: AI agents<\/h2>\n\n\n\n<p>The foundations SMBs are building today \u2014 such as data management, integrated systems, security, and trusted partnerships \u2014 also position these companies for the next wave of AI: agents that can learn, adapt, and take action across the business.&nbsp;<\/p>\n\n\n\n<p>\u201cWhen SMBs follow AI best practices, they\u2019re not only optimizing their current technology. They\u2019re also positioning themselves for the emerging era of <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/what-are-ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a>, in which agents can execute work by searching for relevant data, analyzing this data to formulate a plan, and then actioning the plan \u2014 without human intervention,\u201d said Billmaier. \u201cSMBs that have built strong foundations are perfectly positioned to tap into solutions like Agentforce to augment their staff, scale their workforce, and lower costs.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\">More information:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/smb-trends\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Small &amp; Medium Business Trends report<\/a><\/li>\n\n\n\n<li>Discover how small and growing businesses can <a href=\"https:\/\/www.salesforce.com\/in\/small-business\/starter\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">get started<\/a> on Salesforce Starter<\/li>\n\n\n\n<li>Explore the Stat Library, Salesforce\u2019s bookmarkable <a href=\"https:\/\/www.salesforce.com\/news\/stat-library\/\" target=\"_blank\" rel=\"noreferrer noopener\">database of stats for journalists<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-methodology\">Methodology<\/h4>\n\n\n\n<p>Data in this report is from a double-anonymous survey conducted August 3 through September 16, 2024. The survey generated 3,350 responses from leaders of small, medium, and growth businesses (200 employees and under) across North America, Latin America, Asia-Pacific, and Europe. For more demographic information, please refer to the full \u201cSmall &amp; Medium Business Trends\u201d report.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly 80% of SMBs with AI say it will be a game changer for their company Ninety-one percent of small and medium businesses (SMBs) with artificial intelligence (AI) say it boosts their revenue, according to a new Salesforce survey. The global data, gathered from 3,350 leaders of SMBs, highlights how forward-looking businesses are using AI [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1099],"sf_theme":[1114],"sf_topic":[2802,1092,1183,1139],"sf_product":[2760,1170],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-10767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-data","sf_topic-salesforce-partners","sf_product-agentforce","sf_product-data-cloud","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Research Reveals SMBs with AI Adoption See Stronger Revenue Growth - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/smbs-ai-trends-2025\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Research Reveals SMBs with AI Adoption See Stronger Revenue Growth\" \/>\n<meta property=\"og:description\" content=\"Nearly 80% of SMBs with AI say it will be a game changer for their company Ninety-one percent of small and medium businesses (SMBs) with artificial intelligence (AI) say it boosts their revenue, according to a new Salesforce survey. 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