{"id":11111,"date":"2025-04-16T05:00:00","date_gmt":"2025-04-16T12:00:00","guid":{"rendered":""},"modified":"2025-04-16T16:14:47","modified_gmt":"2025-04-16T15:14:47","slug":"data-cloud-growth","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/data-cloud-growth\/","title":{"rendered":"Record-Breaking Growth: Data Cloud & AI Annual Recurring Revenue Reached the $900M Milestone in FY25, Proving Data Cloud\u2019s Role as the Intelligent Activation Layer for Enterprise AI"},"content":{"rendered":"\n

Fisher & Paykel, Insulet, Equinix, Maserati among brands using Data Cloud and Agentforce to gain a 360 customer view and deliver smarter customer engagement<\/em><\/p>\n\n\n\n

Gartner and IDC MarketScape name Salesforce a Leader in CDP Market Evaluations<\/em><\/p>\n\n\n\n

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The need to harness all<\/em> enterprise data in the age of AI is driving the rapid emergence of Salesforce Data Cloud<\/a> as the critical intelligent activation layer. AI transformation is no longer optional\u200c \u2014 \u200ccompanies need unified data as the fuel to drive informed action across the enterprise. Consequently, businesses are increasingly choosing Salesforce Data Cloud and Agentforce<\/a> to connect disparate data sources, unlocking immediate business value with AI-driven customer experiences grounded in truly unified data. Strong adoption across leading global brands and recognition from top industry analysts underscores this momentum.<\/p>\n\n\n\n

Salesforce Data Cloud is the intelligent activation layer of the Salesforce Platform<\/a>, designed to complement the systems you already have. It bridges data silos<\/a> and harmonizes information from data lakes, warehouses, business applications, and both structured and unstructured formats \u2014 using low-code<\/a> tools. Through this approach, enterprises can activate unified data across every department. This holistic customer understanding is the bedrock for successful AI initiatives, ensuring AI models<\/a> and agents have the comprehensive context they need to perform effectively. Data Cloud helps unify disparate data and metadata into a single customer view<\/a>, which grounds agents built with Agentforce<\/a> \u2014 Salesforce\u2019s digital labor platform \u2014 enabling more relevant, accurate output and actions, automation through data-triggered workflows, analytics in the flow of work, and powerful AI-powered applications.<\/p>\n\n\n\n

This approach is delivering significant customer success and gaining industry recognition. For the second consecutive year, Salesforce has been named a Leader in the 2025 Gartner\u00ae Magic Quadrant\u2122 for Customer Data Platforms.<\/a> We believe this acknowledges Salesforce’s ability to empower businesses globally with exceptional customer data solutions that drive AI-powered transformation. Furthermore, Forrester identified Salesforce as a Leader in The Forrester Wave\u2122: Customer Data Platforms for B2C, Q3 2024<\/a>, and Salesforce was named a Leader in both IDC MarketScape reports for Worldwide Customer Data Platforms Focused on B2B and B2C Users 2024-2025<\/a>. Additionally, Constellation Research highlighted Data Cloud as key to surfacing relevant insights for agentic use, noting its unique ability to join Salesforce data and external lakehouse<\/a> data with zero copy<\/a> for secure, governed use by agents<\/a>.\u00a0<\/p>\n\n\n\n

“Data Cloud is the leading data activation layer on the market because of its ability to unify data and metadata from any location and harmonize it to power every agent action, automation, and insight,\u201d said Rahul Auradkar, EVP & GM, Unified Data Services & Einstein, Salesforce. \u201cOur unique approach \u2014 combining hyperscale data capabilities, zero copy architecture, unstructured data processing, strong governance, and an open ecosystem \u2014 helps enterprises unlock and unify siloed data, providing the essential foundation for trusted AI.”<\/p>\n\n\n\n

Leading brands are leveraging Data Cloud’s ability to unlock data from existing investments. Instead of requiring a \u201crip-and-replace\u201d approach, Data Cloud integrates seamlessly using capabilities like zero-copy integration<\/a> and an extensive, growing library of more than 270+ connectors<\/a> (including partners like Shopify, Zendesk, Google BigQuery, and more). This open, flexible approach allows businesses like Equinix, Fisher & Paykel, Insulet, Maserati, Wyndham Hotels & Resorts, and CaixaBank to maximize their current IT investments, reduce data silos, and activate data where it’s needed most.<\/p>\n\n\n\n

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Data Cloud has been instrumental in allowing us to unlock trapped customer data and deliver a true Customer 360 view… We now have ample visibility into customers\u2019 interaction histories, allowing our reps to build better relationships, solve more customer problems, and deliver top-notch customer care and brand loyalty.<\/p>\nRudi Khoury, Chief Digital Officer, Fisher & Paykel<\/cite><\/blockquote>\n\n\n\n

“Data Cloud has been instrumental in allowing us to unlock trapped customer data and deliver a true Customer 360 view … We now have ample visibility into customers\u2019 interaction histories, allowing our reps to build better relationships, solve more customer problems, and deliver top-notch customer care and brand loyalty.” <\/em>\u2014<\/em> Rudi Khoury, Chief Digital Officer, Fisher & Paykel <\/em><\/strong><\/p>\n\n\n\n

“Data is fundamentally important to Insulet, serving as a huge growth enabler and competitive differentiator. Ensuring we have a unified data platform helps us move from insights to action, providing more powerful, personalized experiences that helps simplify life for people living with diabetes.” \u2014 <\/em>Amit Guliani, acting Chief Technology Officer of Insulet <\/em><\/strong><\/p>\n\n\n\n

“Implementing Salesforce Data Cloud will fundamentally shift our marketing data strategy … establishing a data-driven foundation for AI-powered personalization and automated workflows that are now essential to our competitive edge.\u201d \u200c\u2014 <\/em>Adam Berlew, Chief Marketing Officer, Equinix <\/em><\/strong><\/p>\n\n\n\n

\u201cUnified data is the strategic foundation that helps us better understand, serve, and predict our customers\u2019 guests\u2019 needs. Data Cloud has transformed how we serve our guests, giving our agents a unified view that enables unprecedented personalization … Data Cloud allows us to seamlessly connect reservation, loyalty, and CRM data, enabling our agents to anticipate guest needs and create more meaningful interactions across our thousands of hotels properties.\u201d \u2014<\/em> <\/em>Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts <\/em><\/strong><\/p>\n\n\n\n

“Slalom’s Data Cloud customer base grew by over 200% in 2024, especially within the important retail and healthcare industries. Innovations such as the Zero Copy Partner Network and agentic use cases were instrumental in this success. Slalom customers are operationalizing data from various sources throughout their organizations, and they excel by using an architecture that prioritizes business goals, providing a clear link to ROI with expanded use cases.” <\/em>\u2014<\/em><\/em><\/strong> Katie Lewis, Director, Slalom<\/em><\/strong> <\/em><\/p>\n\n\n\n