{"id":6038,"date":"2023-06-05T05:00:00","date_gmt":"2023-06-05T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6038"},"modified":"2023-06-05T05:00:00","modified_gmt":"2023-06-05T12:00:00","slug":"ariat-marketing-customer-technology","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/ariat-marketing-customer-technology\/","title":{"rendered":"Equestrian Apparel Brand Ariat Hits Its Stride with Data-Powered Insights and Automation from Salesforce"},"content":{"rendered":"\n<p>This week at <a href=\"https:\/\/www.salesforce.com\/connections\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connection<\/a><a href=\"https:\/\/www.salesforce.com\/connections\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">s 2023<\/a>, <a href=\"https:\/\/www.ariat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ariat International<\/a> will showcase how Salesforce is helping enable its marketing and customer service teams to strengthen personalized customer engagement and build brand loyalty.&nbsp;<\/p>\n\n\n\n<p><strong>What\u2019s the impact: <\/strong>The renowned manufacturer of innovative and award-winning performance footwear, apparel, and accessories for all outdoor and work environments is using centralized, data-driven insights powered by Salesforce to deliver personalized customer experiences. With real-time data from <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, Ariat can now capture and analyze customer preferences, purchase history, and interactions across various channels, like email, text, and chat.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13410\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/stories\/bengaluru-second-city-uplink-urban-challenge\/\"\n\t>\n\t\t\t<div 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/bengaluru-second-city-uplink-urban-challenge\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tBengaluru Becomes Second City Globally to Host UpLink\u2019s Radical Urban Challenge\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13420\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/04\/22\/salesforce-google-cloud-launch-new-integrations-deep-context\/\"\n\t>\n\t\t\t<div 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https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/Salesforce-and-Google-Cloud-Launch-New-Integrations-so-AI-Agents-Can-Act-with-Deep-Context-Across-Tools-and-Teams.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/Salesforce-and-Google-Cloud-Launch-New-Integrations-so-AI-Agents-Can-Act-with-Deep-Context-Across-Tools-and-Teams.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/Salesforce-and-Google-Cloud-Launch-New-Integrations-so-AI-Agents-Can-Act-with-Deep-Context-Across-Tools-and-Teams.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/Salesforce-and-Google-Cloud-Launch-New-Integrations-so-AI-Agents-Can-Act-with-Deep-Context-Across-Tools-and-Teams.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/04\/22\/salesforce-google-cloud-launch-new-integrations-deep-context\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce and Google Cloud Enable AI Agents to Act Across Both Platforms with Deep Context and End-to-End Workflows\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/posts\/6038\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Dive deeper: <\/strong>Ariat\u2019s goal was to move forward with an increased focus on direct-to-consumer omnichannel shopping and create seamless customer experiences. The company is utilizing Salesforce to create a single customer record that will enable marketing teams to roll out more personalized messaging, while customer service teams can take a customer-centric approach to resolving issues. Salesforce is helping Ariat achieve its goals of continuing international expansion, direct-to-consumer and omni-channel expansion, and doubling down on new product lines.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> is Ariat\u2019s customer-centric ecommerce platform that delivers deep consumer insights that empower Ariat to build and scale internationally.<\/li>\n\n\n\n<li>By providing a deeper understanding of its customer base in a centralized platform, <a href=\"https:\/\/www.salesforce.com\/eu\/products\/marketing-cloud\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a> enables Ariat to send exclusive offers and personalized messages to customers across channels with real-time data.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a> offers Ariat\u2019s customers live chat or AI-powered chatbot capabilities from any device. Ariat\u2019s service agents get a\u00a0360-degree view of every customer, which enables them to provide personalized experiences, and resolve issues effectively and efficiently.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a> empowers Ariat with data visualization tools to make more strategic and informed business decisions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>The customer perspective:<\/strong> \u201cAs we continue to scale the business up and out, we are keeping our focus on our customers. Enhancing customer experiences requires a deep understanding of their journey with us, and Salesforce is helping Ariat access the data-driven awareness and insights that empower us to deliver outstanding customer experiences, wherever the customer engages with us.\u201d \u2013 Ryan Bezenek, Vice President of IT, Ariat International&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>The Salesforce perspective: <\/strong>\u201cAriat International was founded as \u2018The New Breed of Boot,\u2019 and was the first to integrate athletic footwear technology into boots for equestrian athletes. We want to keep Ariat competitive by helping them centralize marketing and customer service tools into a single platform that can fuel new direct-to-customer omnichannel shopping strategies while creating seamless customer experiences.\u201d \u2013 Michael Affronti, GM and SVP of Commerce Cloud<\/p>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how companies are driving growth and building relationships at <a href=\"https:\/\/www.salesforce.com\/connections\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Connections 2023<\/a>&nbsp;<\/li>\n\n\n\n<li>Learn about the future of business with AI + Data + CRM <a href=\"https:\/\/www.salesforce.com\/news\/collections\/future-of-crm\">h<\/a><a href=\"https:\/\/www.salesforce.com\/news\/collections\/future-of-crm\" target=\"_blank\" rel=\"noreferrer noopener\">ere<\/a><\/li>\n\n\n\n<li>Read more Salesforce customer success stories <a href=\"https:\/\/www.salesforce.com\/news\/collections\/success-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/eu\/products\/marketing-cloud\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This week at Connections 2023, Ariat International will showcase how Salesforce is helping enable its marketing and customer service teams to strengthen personalized customer engagement and build brand loyalty.&nbsp; What\u2019s the impact: The renowned manufacturer of innovative and award-winning performance footwear, apparel, and accessories for all outdoor and work environments is using centralized, data-driven insights [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1095],"sf_theme":[1121],"sf_topic":[1104],"sf_product":[1128,1135,1125,1170,1119],"sf_industry":[1165],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[1184],"sf_visibility":[],"coauthors":[],"class_list":["post-6038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-customer-engagement","sf_topic-customer-success","sf_product-commerce-cloud","sf_product-marketing-cloud","sf_product-service-cloud","sf_product-data-cloud","sf_product-tableau","sf_industry-retail","sf_location-global","sf_collection-connections-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Equestrian Apparel Brand Ariat Hits Its Stride with Data-Powered Insights and Automation from Salesforce - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/ariat-marketing-customer-technology\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Equestrian Apparel Brand Ariat Hits Its Stride with Data-Powered Insights and Automation from Salesforce\" \/>\n<meta property=\"og:description\" content=\"This week at Connections 2023, Ariat International will showcase how Salesforce is helping enable its marketing and customer service teams to strengthen personalized customer engagement and build brand loyalty.&nbsp; What\u2019s the impact: The renowned manufacturer of innovative and award-winning performance footwear, apparel, and accessories for all outdoor and work environments is using centralized, data-driven insights [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/news\/stories\/ariat-marketing-customer-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-05T12:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Ariat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/ariat-marketing-customer-technology\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/ariat-marketing-customer-technology\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Equestrian Apparel Brand Ariat Hits Its Stride with Data-Powered Insights and Automation from Salesforce\",\"datePublished\":\"2023-06-05T12:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/ariat-marketing-customer-technology\/\"},\"wordCount\":469,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/ariat-marketing-customer-technology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Ariat.jpg\",\"inLanguage\":\"en-IN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/ariat-marketing-customer-technology\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/ariat-marketing-customer-technology\/\",\"name\":\"Equestrian Apparel Brand Ariat Hits Its Stride with Data-Powered Insights and Automation from Salesforce - 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