{"id":6150,"date":"2023-01-11T07:00:00","date_gmt":"2023-01-11T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6150"},"modified":"2023-01-11T07:00:00","modified_gmt":"2023-01-11T15:00:00","slug":"commerce-cloud-industries-news-2023","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/commerce-cloud-industries-news-2023\/","title":{"rendered":"Salesforce Unveils Commerce Innovations to Help Organizations Across Industries Streamline Operations, Maximize Revenue, and Drive Loyalty"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Advanced Turf Solutions and Newell are turning to Salesforce to accelerate digital commerce, reduce costs, and get closer to their customers&nbsp;<\/em><\/p>\n\n\n\n<p>Today, Salesforce unveiled new commerce innovations designed to help companies in any industry build customer loyalty, deliver frictionless experiences from discovery to fulfillment, and personalize every interaction.<\/p>\n\n\n\n<p>Eighty-eight percent of business buyers and consumers <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">say the experience a company provides<\/a> is as important as its products or services. <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> unifies customer and order data to create a connected and personalized buying experience for businesses and consumers across marketing, sales, and service touchpoints.<\/p>\n\n\n\n<p>&#8220;With these new commerce innovations available on the Salesforce platform, companies across industries as diverse as manufacturing, healthcare, tech, and consumer goods can harness the power of automation and unified customer data to embed personalized commerce opportunities \u2013 enabling customers to grow revenue and margins while driving efficiency and cutting costs,&#8221; said Scot Gillespie, EVP and GM of Commerce Cloud, Salesforce.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13399\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/04\/20\/dairy-day-ice-cream-powers-its-next-phase-of-growth-with-salesforce\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"1024\" 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content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/04\/14\/inmobi-salesforce-ai-advertising-growth\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/07\/UTI-Asset-Management-Company-Limited-collaborates-with-SalesforceIndia-Newsroom-only.png?w=1024\" class=\"content-card__image\" alt=\"collaboration\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/07\/UTI-Asset-Management-Company-Limited-collaborates-with-SalesforceIndia-Newsroom-only.png 1200w, 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/04\/14\/inmobi-salesforce-ai-advertising-growth\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Deepens Collaboration with InMobi to accelerate AI-Driven Growth Across Its Global Advertising Ecosystem\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/posts\/6150\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-commerce-cloud-helps-build-trusted-experiences-in-healthcare-and-life-sciences-industry\"><strong>Commerce Cloud helps build trusted experiences in healthcare and life sciences industry<\/strong><\/h2>\n\n\n\n<p>Healthcare companies <a href=\"https:\/\/www.salesforce.com\/form\/commerce\/conf\/state-of-commerce\/?leadcreated=true&amp;redirect=true&amp;sfuuid=169d7606-2f93-448a-9b37-d04eecfef479&amp;d=70130000000sUVq&amp;nc=7013y000002ZI0ZAAW\" target=\"_blank\" rel=\"noreferrer noopener\">expect<\/a> 46% of revenue to come from digital channels in the next two years. With Commerce Cloud, healthcare organizations can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Quickly launch trusted storefronts<\/strong> with a HIPAA-compliant commerce platform for easy ordering of medical devices, consumables, and pharmaceutical supplies.<\/li><li><strong>Streamline post-purchase journeys and reduce costs<\/strong> with connected commerce, order management, and service \u2014 providing order visibility, real-time inventory, and easy order modifications for medical technology and pharmaceutical companies.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-commerce-cloud-helps-redefine-buying-experiences-for-manufacturing-companies\"><strong>Commerce Cloud helps redefine buying experiences for manufacturing companies<\/strong><\/h2>\n\n\n\n<p>According to Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/form\/conf\/industries\/manufacturing\/new-trends-in-manufacturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trends in Manufacturing<\/a> report, 88% of manufacturers say increasing process efficiencies is a priority. With new innovations from Commerce Cloud, manufacturing and automotive companies are enabled to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Modernize operations and cut costs<\/strong> associated with selling parts and accessories to dealers and consumers with self-service purchasing, subscription management, and one common data model for B2B and D2C use cases.<\/li><li><strong>Improve fulfillment and order servicing <\/strong>with efficient and automated inventory routing, delivering omni-channel experiences that are connected across commerce, service, and marketing.\u00a0<\/li><\/ul>\n\n\n\n<p>\u201cSalesforce enables us to make hugely transformational changes to our business behind the scenes, but to our customers we\u2019re just making their buying process easy,\u201d said Tracie Pruden, Chief Information Officer of Advanced Turf Solutions, a green industry distributor and producer of field products and accessories for lawn and landscape management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-commerce-cloud-helps-consumer-goods-companies-unlock-new-sales-channels\"><strong>Commerce Cloud helps consumer goods companies unlock new sales channels<\/strong><\/h2>\n\n\n\n<p>Consumer packaged goods (CPG) companies expect <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/commerce-cloud\/State-of-Commerce-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">58% of their sales<\/a> to come through digital channels in the next two years. Commerce Cloud enables consumer goods companies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Personalize D2C experiences and B2B channels <\/strong>with support for 112 promotion types, rich merchandising tools like guided selling and product sets, and fast storefront templates to extend commerce globally across 80+ languages and currencies.\u00a0<\/li><li><strong>Reduce fulfillment costs and provide more efficient customer service<\/strong> by centralizing order data for real-time order routing, tracking, and servicing with <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/ecommerce\/order-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Order Management<\/a>.<\/li><\/ul>\n\n\n\n<p>\u201cIt\u2019s important to Newell that every one of our brands has the flexibility to tell their story and seamlessly connect with customers without interruption,\u201d said Doug Robinson, Director of Solution Architecture for Newell Brands, the consumer goods conglomerate that owns Rubbermaid, FoodSaver, Mr. Coffee, Yankee Candle, and more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Working with Commerce Cloud allows us to make changes to sites with agility to focus on the consumer\u2019s needs and provide a best-in-class experience.<\/p><cite>Doug Robinson, Director of Solution ArchitecturE, Newell Brands<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-commerce-cloud-helps-consolidate-data-and-expand-revenue-for-technology-companies\"><strong>Commerce Cloud helps consolidate data and expand revenue for technology companies&nbsp;<\/strong><\/h2>\n\n\n\n<p>From high tech manufacturing to software, the tech industry is experiencing key market shifts. With Commerce Cloud, technology companies have the ability to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Automate selling and streamline operations<\/strong> by opening new self-service buying channels for businesses and consumers.&nbsp;<\/li><li><strong>Drive customer loyalty and predictable recurring revenue<\/strong> through subscriptions, and increase cart sizes by attaching subscription services to up-front purchases.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-explore-further\"><strong>Explore further:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Learn about the latest Commerce Cloud innovations <a href=\"https:\/\/www.salesforce.com\/news\/products\/commerce-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>Explore more about Salesforce Commerce Cloud <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>Learn how Advanced Turf Solutions and Trimble are transforming the way they do business <a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/4034717\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><\/ul>\n\n\n\n<p><em>This article reflects the experiences of real Salesforce customers, but your experience may vary. Customers should make their purchase decisions based on their unique needs and the Salesforce products and features that are currently available.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advanced Turf Solutions and Newell are turning to Salesforce to accelerate digital commerce, reduce costs, and get closer to their customers&nbsp; Today, Salesforce unveiled new commerce innovations designed to help companies in any industry build customer loyalty, deliver frictionless experiences from discovery to fulfillment, and personalize every interaction. Eighty-eight percent of business buyers and consumers [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1130],"sf_theme":[1115],"sf_topic":[1127,1120],"sf_product":[1128,1164],"sf_industry":[1165],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[1096],"sf_visibility":[],"coauthors":[],"class_list":["post-6150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-commerce","sf_topic-customer-360","sf_product-commerce-cloud","sf_product-customer-360","sf_industry-retail","sf_location-global","sf_collection-future-of-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Unveils Commerce Innovations to Help Organizations Across Industries Streamline Operations, Maximize Revenue, and Drive Loyalty - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/commerce-cloud-industries-news-2023\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Unveils Commerce Innovations to Help Organizations Across Industries Streamline Operations, Maximize Revenue, and Drive Loyalty\" \/>\n<meta property=\"og:description\" content=\"Advanced Turf Solutions and Newell are turning to Salesforce to accelerate digital commerce, reduce costs, and get closer to their customers&nbsp; Today, Salesforce unveiled new commerce innovations designed to help companies in any industry build customer loyalty, deliver frictionless experiences from discovery to fulfillment, and personalize every interaction. Eighty-eight percent of business buyers and consumers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/news\/stories\/commerce-cloud-industries-news-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T15:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Newsroom-Industry-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/commerce-cloud-industries-news-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/commerce-cloud-industries-news-2023\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Salesforce Unveils Commerce Innovations to Help Organizations Across Industries Streamline Operations, Maximize Revenue, and Drive Loyalty\",\"datePublished\":\"2023-01-11T15:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/commerce-cloud-industries-news-2023\/\"},\"wordCount\":711,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/commerce-cloud-industries-news-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Newsroom-Industry-Image.png\",\"inLanguage\":\"en-IN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/commerce-cloud-industries-news-2023\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/commerce-cloud-industries-news-2023\/\",\"name\":\"Salesforce Unveils Commerce Innovations to Help Organizations Across Industries Streamline Operations, Maximize Revenue, and Drive Loyalty - 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