{"id":6159,"date":"2023-03-30T08:00:00","date_gmt":"2023-03-30T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6159"},"modified":"2023-03-30T08:00:00","modified_gmt":"2023-03-30T15:00:00","slug":"connected-car","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/connected-car\/","title":{"rendered":"What\u2019s Fueling the Next Automotive Revolution: Software, Data and Salesforce"},"content":{"rendered":"\n

Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em>here<\/em><\/a>.<\/em><\/p>\n\n\n\n

For more than a century, cars have been a symbol of engineering prowess because of their hardware: engines, transmissions, brakes, axles, and other physical parts. Now, however, we\u2019ve entered the era of the software-defined vehicle where software, not hardware, shapes the driving experience.  <\/p>\n\n\n\n

The notion of a connected car has been evolving for decades. Emergency-based communications systems that allow drivers to call for help with the push of a button have been around for 30 years. Gradually more software has been implemented to control the hardware and driving experience \u2014 and more compute power, data, and AI has enabled everything from GPS routing to crash avoidance to autonomous driving. <\/p>\n\n\n\n

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Now, however, we\u2019ve entered the era of the software-defined vehicle, where software, not hardware, shapes the driving experience.<\/p>\n<\/blockquote>\n\n\n\n

Some cars, especially the tech-forward EVs, are a harbinger of the dominant role software will play in the automotive equation going forward. But cars that park themselves, offer guidance to the nearest gas or charging station, signal needed repairs, or pull up a child\u2019s favorite shows \u2014 these won’t be nice-to-have, premium features in the future, they’ll come standard on every vehicle. And the key to enabling these experiences is the hundreds of onboard sensors and vast amounts of data coming from the car.<\/p>\n\n\n\n

A \u2018seismic shift\u2019 in the auto industry<\/h2>\n\n\n\n

Within the walls of Salesforce, there\u2019s nobody who can speak to these data-driven, connected car experiences better than Achyut Jajoo<\/a>. Though he\u2019s now the company\u2019s SVP and GM of Automotive and Manufacturing, Jajoo started his career as an engineer in Detroit, designing cars and trucks.<\/p>\n\n\n\n

\nhttps:\/\/play.vidyard.com\/mEKy3SPdemaXYbWtd6jTRG\n<\/div><\/figure>\n\n\n\n

\u201cA lot of people don\u2019t fully understand how seismic a shift the auto industry is going through today. We hear about the death of gas vehicles and the electric revolution, but the biggest transformation is a reimagining of the underlying architecture of what makes a car. Once all cars \u2013 electric, hybrid, or gas \u2013 are more software-defined and connected, the capabilities and possibilities for more enjoyable, safe, and sustainable driving experiences will grow exponentially,\u201d according to Jajoo.<\/p>\n\n\n\n

Indeed, he said, the connected car will connect drivers, manufacturers, dealers, and auto lenders in ways that create more personalized experiences and higher levels of customer service.<\/p>\n\n\n\n

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Once all cars \u2013 electric, hybrid, or gas \u2013 are more software-defined and connected, the capabilities and possibilities for more enjoyable, safe, and sustainable driving experiences will grow exponentially.<\/p>\nAchyut Jajoo, SVP and GM, Automotive and Manufacturing <\/cite><\/blockquote>\n\n\n\n

For one, cars will no longer be limited to the features and upgrades selected at a dealership. While some of the more advanced EVs have already started down this path, soon many more cars and trucks will be dynamic, instantly-upgradable machines thanks to the software, connectivity, and volumes of telemetry data <\/strong>that a car generates. <\/p>\n\n\n\n

\u201cSo now in real time, the data that is coming from the car can help shape the features and change the way you\u2019re experiencing the car itself,\u201d Jajoo said. <\/p>\n\n\n\n

For example, a car manufacturer may receive real-time telemetry data that one of their vehicles has started a road trip, but the driver doesn\u2019t have trip optimization service installed. To help, they immediately send a notification through the car\u2019s infotainment system to install the service. Now, the car\u2019s software can show the driver the best rest stops, where to recharge or refuel at the lowest cost, and other features that will make the trip easier and more enjoyable.<\/p>\n\n\n\n