{"id":6210,"date":"2022-12-20T08:00:00","date_gmt":"2022-12-20T16:00:00","guid":{"rendered":""},"modified":"2022-12-20T08:00:00","modified_gmt":"2022-12-20T16:00:00","slug":"customer-success-formula-1","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/customer-success-formula-1\/","title":{"rendered":"Formula 1 Is Accelerating Its Digital Transformation with Salesforce"},"content":{"rendered":"\n<p>Formula 1, an organization that prides itself on being the \u201cgreatest racing spectacle on the planet,\u201d is <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/04\/05\/salesforce-and-formula-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">growing and deepening<\/a> its fan engagement with Salesforce. By leveraging <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Genie Customer Data Cloud<\/a> across the <a href=\"https:\/\/www.salesforce.com\/products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360<\/a>, F1 creates a single, real-time source of truth and memorable, high-performance experiences for its 1.5 billion fans around the globe.<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>In a world where <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/customer-engagement-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">73% of customers expect companies to understand their needs and expectations<\/a>, fans of F1 expect personalized experiences that allow them to engage with their favorite sport at a deeper level.&nbsp;<\/p>\n\n\n\n<p><strong>Driving the news: <\/strong>F1 needed to develop a greater understanding of its growing fan base and deliver a tailored engagement strategy to meet their needs. Deploying Salesforce\u2019s technology helped to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Understand how F1 data integrates across every channel \u2014 both physical and non-physical, around the globe.<\/li><li>Use AI and automation to deliver scalable, hyper-personalized, and real-time experiences.<\/li><li>Move away from siloed solutions to a seamless platform that effectively stores and maintains fan data.<\/li><li>Tailor its marketing and B2B engagement strategies, bringing fans and partners closer to the action.<\/li><\/ul>\n\n\n\n<p><strong><strong>What\u2019s the impact:\u00a0<\/strong><\/strong>Cloud innovations, creating innovative new digital content, trackside signage, and Grand Prix hospitality experiences are powering long-term benefits for F1 and its followers.<\/p>\n\n\n\n<p><strong>The customer perspective: <\/strong>\u201cUsing Salesforce\u2019s industry-leading technology, we\u2019re creating a new era of fan experience and engagement,\u201d said Zarah Al-Kudcy, Head of Commercial Partnerships, Formula 1.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Together, we can increase our touchpoints \u2014 physical and digital \u2014 to improve the experience for the fans and the insights we have to tailor our approach even better.<\/p><\/blockquote>\n\n\n\n<p><strong>What\u2019s next? <\/strong>F1<strong> <\/strong>will continue to focus on unlocking extra brand value and revenue by giving fans even more to love, opening doors for new audiences around the world as the sport continues its rapid growth.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--media\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSalesforce Genie Customer Data Cloud\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/\" target=\"_blank\">\n\t\t\t\t<span>SEE PRODUCT OVERVIEW<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t\t\t<\/aside>\n\n\n\n\n<p><strong>Go deeper:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Check out F1 on the Salesforce+ series, <a href=\"https:\/\/www.salesforce.com\/plus\/series\/The_Shift\/episode\/episode-s1e5\" target=\"_blank\" rel=\"noreferrer noopener\">The Shift<\/a>.<\/li><li>Read more customer success stories <a href=\"https:\/\/www.salesforce.com\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Formula 1, an organization that prides itself on being the \u201cgreatest racing spectacle on the planet,\u201d is growing and deepening its fan engagement with Salesforce. By leveraging Salesforce Genie Customer Data Cloud across the Customer 360, F1 creates a single, real-time source of truth and memorable, high-performance experiences for its 1.5 billion fans around the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1095],"sf_theme":[1115],"sf_topic":[1104,1093],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[1171],"sf_visibility":[],"coauthors":[],"class_list":["post-6210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-digital-transformation","sf_location-global","sf_collection-success-now"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formula 1 Is Accelerating Its Digital Transformation with Salesforce - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/customer-success-formula-1\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formula 1 Is Accelerating Its Digital Transformation with Salesforce\" \/>\n<meta property=\"og:description\" content=\"Formula 1, an organization that prides itself on being the \u201cgreatest racing spectacle on the planet,\u201d is growing and deepening its fan engagement with Salesforce. 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