{"id":6331,"date":"2023-03-06T06:00:00","date_gmt":"2023-03-06T14:00:00","guid":{"rendered":""},"modified":"2023-03-06T06:00:00","modified_gmt":"2023-03-06T14:00:00","slug":"f1-fan-engagement","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/f1-fan-engagement\/","title":{"rendered":"How Formula 1 Drives Greater Fan Engagement"},"content":{"rendered":"\n

Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em>here<\/em><\/a>.<\/em><\/p>\n\n\n\n

Quick take: <\/em><\/strong>Amid rapid growth,the world\u2019s most prestigious motor racing competition uncovered a unique opportunity to use real-time data to create personalized, high-performance digital experiences for over 500 million global fans. This week at <\/em>TrailblazerDX \u201823<\/em><\/a>, <\/em>Formula 1<\/em><\/a> will share why it turned to Salesforce to help handle accelerated growth.<\/em><\/p>\n\n\n\n

A large part of Formula 1\u2019s recent expansion can be attributed to Netflix\u2019s highly-popular docuseries<\/a> \u201cFormula 1: Drive to Survive,\u201d which drove a wave of brand new F1 fans thanks to cinematic \u2013 and oftentimes dramatic \u2013 behind-the-scenes footage and access to some of the sport\u2019s biggest names. <\/p>\n\n\n\n

F1\u2019s growth spiked in 2019 when and where the docuseries originally aired<\/a> \u2014 the United States. Fifty percent of U.S. adults who identified as fans of F1 said they became fans within the past four years, according to a September 2022 survey conducted by F1 across seven markets.<\/p>\n\n\n\n

F1\u2019s \u201cDrive to Survive\u201d Season 4, which aired in 2022, was its best performing series yet, reaching number one worldwide<\/a> on Netflix and breaking into the weekly Top 10<\/a> in 56 countries. <\/p>\n\n\n\n

With its fan base growing quickly, F1 began conducting a transformation to better understand its new viewers and connect with them \u2013 both in-person and digitally \u2013 at scale.<\/p>\n\n\n\n