{"id":6380,"date":"2023-01-17T07:00:00","date_gmt":"2023-01-17T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6380"},"modified":"2023-01-17T07:00:00","modified_gmt":"2023-01-17T15:00:00","slug":"forrester-study-marketing-cloud-roi","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/forrester-study-marketing-cloud-roi\/","title":{"rendered":"Organizations See Nearly 300% Return on Investment with Salesforce Marketing Cloud, Research Reveals"},"content":{"rendered":"\n<p>Salesforce today announced the results of the <a href=\"https:\/\/www.salesforce.com\/form\/marketing\/forrester-tei-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Total Economic Impact\u2122of Salesforce Marketing Cloud study<\/a>\u00b9 conducted by Forrester Consulting, which interviewed five customers at organizations using Marketing Cloud to evaluate cost savings and business benefits.<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>With economic uncertainty creating tighter budgets and headcount shortages, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/state-of-marketing-for-2023\/?bc=OTH\" target=\"_blank\" rel=\"noreferrer noopener\">marketers are under pressure<\/a> to increase efficiency, boost sales, and lower costs while continuing to meet customers\u2019 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">increasing digital-first expectations<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Driving the news<\/strong>: In the study, Forrester found that a composite of the results from the five organizations using <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Marketing Cloud<\/a> yielded a return on investment (ROI) of 299% over a three-year period. Forrester also found that Marketing Cloud:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Drove more than $5 million in increased incremental revenue across channels.<\/li><li>Raised site conversion rates by 60% in year three.<\/li><li>Increased average order value by 35% in year three.<\/li><li>Saved 60% of time building and running marketing campaigns.<\/li><li>Reduced post campaign reporting efforts by 90%.<\/li><\/ul>\n\n\n\n\n\n<p><\/p>\n\n\n\n<p><strong>What they\u2019re saying<\/strong>: \u201cAfter the investment in Marketing Cloud, the interviewees gained the ability to capture, analyze, and act on higher quality insights more quickly. This improved the efficiency and effectiveness of marketing campaigns, enabling marketers to create more powerful and targeted digital experiences for engaged customers,\u201d explained the Forrester study.<\/p>\n\n\n\n<p><strong>The customer perspective<\/strong>: \u201cWe\u2019re able to do more, better, and iterate much faster because of the systems in Marketing Cloud,\u201d said the director of marketing operations at a digital marketing company who was interviewed for the study.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Without it, we wouldn\u2019t be able to do the sheer number of campaigns or get leads to our market as fast.<\/p><\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective: <\/strong>\u201cMarketers everywhere are looking to technology for ways to lower costs, speed time to value, reduce complexity, and drive long-term value for their business,\u201d said Bobby Jania, SVP, Marketing Cloud, Salesforce.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cWe believe Forrester&#8217;s study showcases how Marketing Cloud can help companies improve efficiency, increase effectiveness with personalized customer experiences, and deliver success now,\u201d Jania continued.<\/li><\/ul>\n\n\n\n<p><strong>Zoom out:<\/strong> \u201cBy conferring operational efficiencies and boosting marketing effectiveness, [Salesforce Marketing Cloud] can help organizations efficiently grow revenues, reduce costs, and drive personalized customer value for business and consumer facing organizations,\u201d the Forrester study stated.<\/p>\n\n\n\n<p><strong>Fast facts: <\/strong>Salesforce Marketing Cloud is a leading digital marketing solution that helps companies make every moment count with real-time data.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Companies like <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/12\/15\/customer-success-caseys\/\" target=\"_blank\" rel=\"noreferrer noopener\">Casey\u2019s<\/a> and <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/loreal-data-unique-beauty-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019Or\u00e9al<\/a> are using Marketing Cloud to achieve faster time to value and increase efficiency.&nbsp;<\/li><\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tHow Casey\u2019s Found the Secret Sauce to Increase Customer Loyalty and Revenue\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/caseys-customer-loyalty\/\" target=\"_blank\">\n\t\t\t\t<span>READ THE STORY<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Go deeper<\/strong>: Download the full study <a href=\"https:\/\/www.salesforce.com\/form\/marketing\/forrester-tei-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>\u00b9 <em>The Total Economic Impact\u2122Of Salesforce Marketing Cloud, a December 2022 commissioned study conducted by Forrester Consulting on behalf of Salesforce.<\/em><\/p>\n\n\n\n<p><em>Total Economic Impact is a methodology developed by Forrester Research that enhances a company\u2019s&nbsp;<\/em><\/p>\n\n\n\n<p><em>technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.<\/em><\/p>\n\n\n\n<p><em>The Total Economic Impact of Salesforce Marketing Cloud was developed through interviews with five customers that had deployed Salesforce Marketing Cloud. Forrester aggregated the interviewees\u2019 experiences and combined the results into a single composite organization, a global organization with $500 million in annual revenues and $20 million in digital marketing spend.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today announced the results of the Total Economic Impact\u2122of Salesforce Marketing Cloud study\u00b9 conducted by Forrester Consulting, which interviewed five customers at organizations using Marketing Cloud to evaluate cost savings and business benefits. Why it matters: With economic uncertainty creating tighter budgets and headcount shortages, marketers are under pressure to increase efficiency, boost sales, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1095],"sf_theme":[1115],"sf_topic":[1120,1093,1134],"sf_product":[1135],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-6380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-customer-360","sf_topic-digital-transformation","sf_topic-marketing","sf_product-marketing-cloud","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Organizations See Nearly 300% Return on Investment with Salesforce Marketing Cloud, Research Reveals - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/forrester-study-marketing-cloud-roi\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organizations See Nearly 300% Return on Investment with Salesforce Marketing Cloud, Research Reveals\" \/>\n<meta property=\"og:description\" content=\"Salesforce today announced the results of the Total Economic Impact\u2122of Salesforce Marketing Cloud study\u00b9 conducted by Forrester Consulting, which interviewed five customers at organizations using Marketing Cloud to evaluate cost savings and business benefits. 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