{"id":6402,"date":"2023-10-10T12:04:06","date_gmt":"2023-10-10T19:04:06","guid":{"rendered":""},"modified":"2023-10-10T12:04:06","modified_gmt":"2023-10-10T19:04:06","slug":"gartner-magic-quadrant-b2b-marketing-automation-2023","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/","title":{"rendered":"Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms"},"content":{"rendered":"\n<p>For the sixth consecutive year, Salesforce <a href=\"https:\/\/www.salesforce.com\/form\/marketing\/conf\/2023-gartner-b2b-marketing-automation\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">has been recognized as a Leader<\/a> in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms*. The company was evaluated for <a href=\"http:\/\/www.salesforce.com\/form\/marketing\/2023-gartner-b2b-marketing-automation\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Marketing Cloud Account Engagement<\/a>, and positioned furthest on \u201cCompleteness of Vision.\u201d<\/p>\n\n\n\n<p><strong>Why it matters<\/strong>: \u201cMarketing operations leaders must enable the delivery of coordinated, multichannel engagement to prospects and customers. B2B marketing automation platforms are an essential tool for supporting this mandate, and early vendor investments in generative AI show promise of expanded solution value,\u201d explained Gartner in its report.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-full\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"71668-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner-B2B-MAP-2023.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-71668\"\/><\/a><\/figure>\n<div id=\"71668-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner-B2B-MAP-2023.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-71668\"\/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Salesforce perspective: <\/strong>\u201cProviding customers with connected, personalized experiences across marketing, sales, and service touch points is crucial for businesses that want to drive efficient growth,\u201d said Stephen Hammond, EVP and GM of Marketing Cloud.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe are pleased to be included as a Leader in this year\u2019s Magic Quadrant. We believe this prestigious industry recognition \u2013 and the particular emphasis on our completeness of vision across our investments, with a focus on generative AI and extensibility \u2013 reinforces our commitment to providing marketers with the best tools to create connected journeys for their customers,\u201d he continued.&nbsp;<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13312\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-south-asia-anthem\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"575\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1024\" class=\"content-card__image\" alt=\"One Salesforce, One South Asia\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png 2228w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1024&amp;h=575 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1536&amp;h=863 1536w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=2048&amp;h=1151 2048w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1218&amp;h=684 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-south-asia-anthem\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Sound of Salesforce South Asia: Celebrating Our People and Culture\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t1 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13323\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/stories\/ai-foundry-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Launches AI Foundry to Accelerate Enterprise AI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png 1200w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/ai-foundry-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce AI Research Launches AI Foundry to Accelerate System-Level Enterprise AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/posts\/6402\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Zoom out: <\/strong>To drive efficient growth, B2B marketers need to align with their sales and service teams to create connected journeys for their customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/marketing-automation\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Account Engagement<\/a> helps growing businesses engage buyers digitally and in-person, and turn leads into loyal customers.&nbsp;<\/li>\n\n\n\n<li>It also helps marketing, sales, and service departments provide seamless experiences as teams work from one set of data, insights, and tools.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--mountain\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tGrow revenue and scale customer engagement with B2B marketing automation software.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/b2b-marketing-automation\/?d=cta-body-promo-8%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20\" target=\"_blank\">\n\t\t\t\t<span>Learn about Marketing Cloud Account Engagement<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-mountain\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png\"\n\t\talt=\"Illustration of mountain\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>At Dreamforce, Salesforce <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/ai-einstein-news-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">unveiled<\/a> Einstein for Account Engagement which enables marketers to generate <a href=\"https:\/\/www.salesforce.com\/products\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> segments and Account Engagement content for emails, forms, and landing pages using natural language prompts, increasing productivity and personalization at scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-additional-information\">Additional information:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The 2023 Gartner Magic Quadrant for B2B Marketing Automations Platforms report is available <a href=\"http:\/\/www.salesforce.com\/form\/marketing\/2023-gartner-b2b-marketing-automation\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>To learn more about Salesforce Marketing Cloud Account Engagement, <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/marketing-automation\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">go here<\/a><\/li>\n\n\n\n<li>See how Salesforce B2B marketing automation works with an interactive tour <a href=\"https:\/\/www.salesforce.com\/form\/marketing\/conf\/account-engagement-guided-tour\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n\n\n\n<p>*Gartner defines B2B marketing automation platforms as \u201csoftware that supports demand generation processes at scale. This includes building awareness, generating and nurturing high-quality leads, orchestrating multichannel engagement to guide customer journey progression, and using analytics to measure and optimize performance.\u201d<\/p>\n\n\n\n<p><em>Gartner, Magic Quadrant for&nbsp; B2B Marketing Automation Platforms, Rick LaFond, Jeffrey L Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin September 2023<\/em><\/p>\n\n\n\n<p><em>GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant&nbsp; is a registered trademark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.<\/em><\/p>\n\n\n\n<p><em>Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner\u2019s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/em><\/p>\n\n\n\n<p><em>**This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the sixth consecutive year, Salesforce has been recognized as a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms*. The company was evaluated for Salesforce Marketing Cloud Account Engagement, and positioned furthest on \u201cCompleteness of Vision.\u201d Why it matters: \u201cMarketing operations leaders must enable the delivery of coordinated, multichannel engagement to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1095],"sf_theme":[1115],"sf_topic":[1093,1134],"sf_product":[1135],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-6402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_topic-marketing","sf_product-marketing-cloud","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms\" \/>\n<meta property=\"og:description\" content=\"For the sixth consecutive year, Salesforce has been recognized as a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms*. The company was evaluated for Salesforce Marketing Cloud Account Engagement, and positioned furthest on \u201cCompleteness of Vision.\u201d Why it matters: \u201cMarketing operations leaders must enable the delivery of coordinated, multichannel engagement to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-10T19:04:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner_MarketingAutomation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms\",\"datePublished\":\"2023-10-10T19:04:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/\"},\"wordCount\":555,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner_MarketingAutomation.jpg\",\"inLanguage\":\"en-IN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/\",\"name\":\"Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner_MarketingAutomation.jpg\",\"datePublished\":\"2023-10-10T19:04:06+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner_MarketingAutomation.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner_MarketingAutomation.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/in\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/in\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-IN\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/","og_type":"article","og_title":"Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms","og_description":"For the sixth consecutive year, Salesforce has been recognized as a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms*. The company was evaluated for Salesforce Marketing Cloud Account Engagement, and positioned furthest on \u201cCompleteness of Vision.\u201d Why it matters: \u201cMarketing operations leaders must enable the delivery of coordinated, multichannel engagement to [&hellip;]","og_url":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/","og_site_name":"Salesforce","article_published_time":"2023-10-10T19:04:06+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner_MarketingAutomation.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/"},"author":{"name":"","@id":""},"headline":"Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms","datePublished":"2023-10-10T19:04:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/"},"wordCount":555,"image":{"@id":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner_MarketingAutomation.jpg","inLanguage":"en-IN"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/","url":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/","name":"Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner_MarketingAutomation.jpg","datePublished":"2023-10-10T19:04:06+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#primaryimage","url":"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner_MarketingAutomation.jpg","contentUrl":"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner_MarketingAutomation.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/in\/news\/"},{"@type":"ListItem","position":2,"name":"Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/in\/news\/#website","url":"https:\/\/www.salesforce.com\/in\/news\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/in\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-IN"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Gartner_MarketingAutomation.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/in\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/posts\/6402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/comments?post=6402"}],"version-history":[{"count":0,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/posts\/6402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/media\/6403"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/media?parent=6402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/categories?post=6402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/tags?post=6402"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_content_type?post=6402"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_theme?post=6402"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_topic?post=6402"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_product?post=6402"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_industry?post=6402"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_role?post=6402"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=6402"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_location?post=6402"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_collection?post=6402"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_visibility?post=6402"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/coauthors?post=6402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}