{"id":6407,"date":"2023-10-26T10:45:33","date_gmt":"2023-10-26T17:45:33","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6407"},"modified":"2023-10-26T10:45:33","modified_gmt":"2023-10-26T17:45:33","slug":"gartner-multichannel-marketing-hubs-2023","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-multichannel-marketing-hubs-2023\/","title":{"rendered":"Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for Multichannel Marketing Hubs"},"content":{"rendered":"\n<p>For the sixth consecutive year, Salesforce <a href=\"https:\/\/www.salesforce.com\/form\/marketing\/conf\/gartner-mq-report-2023\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">has been recognized as a Leader<\/a> in the 2023 Gartner\u00ae Magic Quadrant\u2122 for Multichannel Marketing Hubs*. The company was evaluated for <a href=\"https:\/\/www.salesforce.com\/products\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Marketing Cloud<\/a>, including Marketing Cloud Engagement, Marketing Cloud Personalization, Marketing Cloud Intelligence, and Data Cloud for Marketing.<\/p>\n\n\n\n<p><strong>Why it matters<\/strong>: \u201cDigital marketing leaders use multichannel marketing hubs to deliver contextually relevant experiences on complex customer journeys. Unified customer profiles backed by predictive insights help orchestrate personalized, multichannel engagement,\u201d explained Gartner in its report.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"71841-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/image-6.png?w=570\" alt=\"\" class=\"wp-image-71841\"\/><\/a><\/figure>\n<div id=\"71841-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/image-6.png?w=570\" alt=\"\" class=\"wp-image-71841\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p><strong>Salesforce perspective: <\/strong>\u201cIn today\u2019s digital-first world, customers expect personalized experiences from companies at every touch point,\u201d said Stephen Hammond, EVP\/GM of Marketing Cloud. \u201cSalesforce Marketing Cloud allows marketers to know their customers through unified profiles, which are seamlessly integrated across the customer journey. Marketers can then personalize offers across channels using AI, and build trusted relationships that drive business growth.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p> \u201cSalesforce Marketing Cloud allows marketers to know their customers through unified profiles, which are seamlessly integrated across the customer journey. Marketers can then personalize offers across channels using AI, and build trusted relationships that drive business growth.\u201d<\/p>\n<cite>Stephen Hammond, EVP\/GM of Marketing Cloud<\/cite><\/blockquote>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13355\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/04\/09\/nmims-salesforce-agentforce-ai-admissions-transformation\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/08\/Pay-As-You-Go-Pricing-Makes-it-Easier-than-Ever-to-Get-Started-with-Agentforce.png?w=1024\" class=\"content-card__image\" alt=\"Agents\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/08\/Pay-As-You-Go-Pricing-Makes-it-Easier-than-Ever-to-Get-Started-with-Agentforce.png 1200w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/08\/Pay-As-You-Go-Pricing-Makes-it-Easier-than-Ever-to-Get-Started-with-Agentforce.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/08\/Pay-As-You-Go-Pricing-Makes-it-Easier-than-Ever-to-Get-Started-with-Agentforce.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/08\/Pay-As-You-Go-Pricing-Makes-it-Easier-than-Ever-to-Get-Started-with-Agentforce.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/08\/Pay-As-You-Go-Pricing-Makes-it-Easier-than-Ever-to-Get-Started-with-Agentforce.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/08\/Pay-As-You-Go-Pricing-Makes-it-Easier-than-Ever-to-Get-Started-with-Agentforce.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/08\/Pay-As-You-Go-Pricing-Makes-it-Easier-than-Ever-to-Get-Started-with-Agentforce.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/08\/Pay-As-You-Go-Pricing-Makes-it-Easier-than-Ever-to-Get-Started-with-Agentforce.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/08\/Pay-As-You-Go-Pricing-Makes-it-Easier-than-Ever-to-Get-Started-with-Agentforce.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/08\/Pay-As-You-Go-Pricing-Makes-it-Easier-than-Ever-to-Get-Started-with-Agentforce.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/04\/09\/nmims-salesforce-agentforce-ai-admissions-transformation\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tNMIMS Collaborates with Salesforce to Transform Student Admissions and Engagement\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13352\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/stories\/asymbl-engine-slackbot-use-cases\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=1024\" class=\"content-card__image\" alt=\"How Engine and Asymbl Use Slackbot\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png 1200w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/asymbl-engine-slackbot-use-cases\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHow Engine and Asymbl Are Putting Slackbot to Work\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/posts\/6407\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Zoom out:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With Salesforce Marketing Cloud and <a href=\"https:\/\/www.salesforce.com\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360<\/a>, marketers can know more about their customers with powerful data management and analytics, personalize every customer engagement with Einstein, and create real-time marketing campaigns across email, mobile, social, digital advertising, and more.<\/li>\n\n\n\n<li>At Dreamforce, Salesforce <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/ai-einstein-news-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">unveiled<\/a> Content Creation and Subject Line Creation for Marketing Cloud Engagement, which allows marketers to use generative AI to create body copy and subject lines for emails. The company also launched Segment Creation for Data Cloud for Marketing, which allows marketers to create customer segments using generative AI.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--green-cliff\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tMake every moment count with Marketing Cloud.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/marketing\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-green-cliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@1x.png\"\n\t\talt=\"Illustration of green-cliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Additional information:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The 2023 Gartner Magic Quadrant for Multichannel Marketing Hubs report is available <a href=\"https:\/\/www.salesforce.com\/form\/marketing\/conf\/gartner-mq-report-2023\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>To learn more about Salesforce Marketing Cloud, <a href=\"https:\/\/www.salesforce.com\/products\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">go here<\/a><\/li>\n<\/ul>\n\n\n\n<p>*Gartner defines the multichannel marketing hub (MMH) as a technology solution that orchestrates a company\u2019s communications and offers to customer segments across multiple channels. These channels include websites, mobile messaging, social, direct mail, call centers, paid media and email. MMH capabilities may also extend to integrating marketing offers\/leads with sales for execution in both B2B and B2C environments.<\/p>\n\n\n\n<p><em>Gartner\u00ae, Magic Quadrant\u2122 for Multichannel Marketing Hubs, 26 September 2023, Rob Brosnan | Tia Smart | Benjamin Bloom | Julia Multedo | Greg Carlucci<\/em><\/p>\n\n\n\n<p><em>This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.<\/em><\/p>\n\n\n\n<p><em>Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner\u2019s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/em><\/p>\n\n\n\n<p><em>GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant&nbsp; is a registered trademark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the sixth consecutive year, Salesforce has been recognized as a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for Multichannel Marketing Hubs*. The company was evaluated for Salesforce Marketing Cloud, including Marketing Cloud Engagement, Marketing Cloud Personalization, Marketing Cloud Intelligence, and Data Cloud for Marketing. Why it matters: \u201cDigital marketing leaders use multichannel marketing hubs [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1095],"sf_theme":[1115],"sf_topic":[1129,1093,1134],"sf_product":[1135],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-6407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-awards-and-recognition","sf_topic-digital-transformation","sf_topic-marketing","sf_product-marketing-cloud","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for Multichannel Marketing Hubs - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/gartner-multichannel-marketing-hubs-2023\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Named a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for Multichannel Marketing Hubs\" \/>\n<meta property=\"og:description\" content=\"For the sixth consecutive year, Salesforce has been recognized as a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for Multichannel Marketing Hubs*. The company was evaluated for Salesforce Marketing Cloud, including Marketing Cloud Engagement, Marketing Cloud Personalization, Marketing Cloud Intelligence, and Data Cloud for Marketing. 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