{"id":6417,"date":"2023-02-14T06:00:00","date_gmt":"2023-02-14T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6417"},"modified":"2023-02-14T06:00:00","modified_gmt":"2023-02-14T14:00:00","slug":"gender-identity-pronouns-data-fields","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/gender-identity-pronouns-data-fields\/","title":{"rendered":"Salesforce Products Get More Inclusive with New Gender Identity and Pronoun Data Options"},"content":{"rendered":"\n

Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em>here<\/em><\/a>.<\/em><\/p>\n\n\n\n

New data fields will help businesses collect and manage customer data more accurately and inclusively<\/em><\/p>\n\n\n\n

\n\n\n\n

Today, <\/strong>Salesforce announced new fields for gender identity and pronoun data in its products. This opt-in enhancement will give organizations more inclusive ways to collect, manage, and utilize data, enabling them to build trust and form deeper connections with their customers.<\/p>\n\n\n\n

Today\u2019s enhancements will launch two new fields across standard objects representing people on Salesforce \u2014 the Lead, Contact, and Person Account objects \u2014 enabling customers and their users to select, identify, and capture pronouns and gender identity. By standardizing these fields, admins will no longer have to create custom fields for their organizations, enabling them to capture more accurate customer data and deliver quicker time to value.<\/p>\n\n\n\n

You can also now represent the identities of all your customers by using their desired title. We added Mx. as a standard honorific in the Salutation field to Salesforce instances created in Summer \u201923 or later and made Salutation picklist values editable in Lightning Experience for all. Mx., pronounced Mix, is used as a title for people who do not identify with a particular gender. If needed, you can customize<\/a> the Salutation field to include other nonbinary or honorifics specific to your company. Be sure to review any privacy implications<\/a> before collecting gender-related data.<\/p>\n\n\n\n

\n

\u201cToday\u2019s gender inclusive features will help customers better understand and connect with a growing consumer base. In today\u2019s digital economy, it\u2019s critical that businesses have the accurate, authentic customer data they need to deliver the exceptional experiences people expect.\u201d <\/p>\nPaula Goldman, Salesforce\u2019s Chief Ethical and Humane Use Officer.<\/cite><\/blockquote>\n\n\n\n

The gender inclusive features were designed in close partnership with Salesforce\u2019s Inclusive Language Steering Committee \u2013 including members of Outforce, the company\u2019s LGBTQ+ employee resource group, and Out and Equal<\/a>, an Oakland-based organization working on LGBTQ+ workplace equality. <\/strong>Today\u2019s news builds on Salesforce\u2019s efforts<\/a> to advance ethical and inclusive tech, including updates made to Salesforce\u2019s technical language<\/a> in 2021 to address implicit bias and increase racial inclusivity. <\/p>\n\n\n

\n
Open Image Modal<\/span>\"\"<\/a><\/figure>\n
<\/div>