{"id":6481,"date":"2023-03-22T06:00:00","date_gmt":"2023-03-22T13:00:00","guid":{"rendered":""},"modified":"2023-03-22T06:00:00","modified_gmt":"2023-03-22T13:00:00","slug":"google-commerce-cloud-integration","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/google-commerce-cloud-integration\/","title":{"rendered":"Salesforce Teams up with Google to Increase Local Product Visibility, Drive Local Retail Sales on Commerce Cloud"},"content":{"rendered":"\n<p><em>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em><a href=\"https:\/\/www.salesforce.com\/news\/topics\/artificial-intelligence\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>Ahead of <a href=\"https:\/\/shoptalk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shoptalk<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a> announced an integration with Google Merchant Center to help merchants show consumers the product they have available in local stores.&nbsp;<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>Local stores are integral to how people shop today. According to a Google survey, online search was used before 95% of in-store holiday shopping occasions in the U.S. in 2022.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In another study, 72% of Americans said they are more likely to shop at stores where they can check if a product is in stock.<\/li>\n<\/ul>\n\n\n\n<p><strong>Go deeper: <\/strong>The<strong> <\/strong>Google integration with <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> will help merchants reach new audiences across free and paid Google surfaces by streamlining how they share local inventory with Google Merchant Center.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commerce Cloud customers can easily turn inventory data into free and paid <a href=\"https:\/\/support.google.com\/merchants\/answer\/9825611?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">local product listings<\/a> on places including Google Search, the Shopping tab, Google Maps, and more.<\/li>\n\n\n\n<li>The Google integration also improves local product discoverability and store traffic by showcasing accurate product information such as availability and price to<strong> <\/strong>shoppers looking for nearby options.<\/li>\n<\/ul>\n\n\n\n<p><strong>Soundbites:<\/strong><\/p>\n\n\n\n<p>\u201cCommerce Cloud helps sellers connect with their customers in intelligent, automated, and personalized ways \u2014 across every channel. Salesforce\u2019s integration with Google extends this power, helping merchants reach new customers and unlock new revenue by showing them the precise products they\u2019re looking for in real time. With Google and Commerce Cloud, they are driving awareness of new store locations, diverting foot traffic from competitors, and increasing store visits.\u201d \u2013 Michael Affronti, GM, Commerce Cloud<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span class=\"js-twitter-inline\">Salesforce\u2019s integration with Google extends this power, helping merchants reach new customers and unlock new revenue by showing them the precise products they\u2019re looking for in real time.<\/span><\/p>\n<cite>Michael Affronti, GM, Commerce Cloud<\/cite><\/blockquote>\n\n\n\n<p>\u201cPeople shop with Google more than a billion times per day. This integration is a meaningful update in the way Google merchants using Commerce Cloud are able to show shoppers what they have in store. It\u2019s no secret that shoppers today do their shopping research in many new, personal ways. Being able to see what\u2019s in store \u2014 whether because you need something same-day or because you want to touch and feel a product \u2014 can be the difference between a merchant making a sale or not.\u201d \u2013 Matt Madrigal, VP\/GM of Merchant Shopping, Google<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span class=\"js-twitter-inline\">This integration is a meaningful update in the way Google merchants using Commerce Cloud are able to show shoppers what they have in store.<\/span><\/p>\n<cite>Matt Madrigal, VP\/GM of Merchant Shopping, Google<\/cite><\/blockquote>\n\n\n\n<p>&#8220;With Salesforce Commerce Cloud, Under Armour has seamlessly enabled Google\u2019s local inventory ads for all of our stores, which is helping us promote our omnichannel buying experience to customers on Google. This integration has helped make setup seamless and has already started to show business impact.\u201d&nbsp; \u2013 Dimitrija Georgiev, Senior Director Americas Marketing, Under Armour<\/p>\n\n\n\n<p><strong>Learn m<\/strong><strong>ore:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read more on Salesforce Commerce Cloud enhancements, including Einstein GPT for Commerce, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/shoptalk-announcements-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>See Google for Local Inventory offerings <a href=\"https:\/\/org62.my.salesforce.com\/sfc\/p\/#000000000062\/a\/3y0000026dKZ\/T4BaOJaAdkbnhtwST_TzmABrp2Bl06EEpWwSnSiJYRo\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. Ahead of Shoptalk, Salesforce announced an integration with Google Merchant Center to help merchants show consumers the product they have available in local stores.&nbsp; Why it\u2019s important: Local stores are integral to how [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1095],"sf_theme":[1115],"sf_topic":[1127,1120,1093],"sf_product":[1128],"sf_industry":[1165],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-6481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-commerce","sf_topic-customer-360","sf_topic-digital-transformation","sf_product-commerce-cloud","sf_industry-retail","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Teams up with Google to Increase Local Product Visibility, Drive Local Retail Sales on Commerce Cloud - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/google-commerce-cloud-integration\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Teams up with Google to Increase Local Product Visibility, Drive Local Retail Sales on Commerce Cloud\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. 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