{"id":6608,"date":"2023-05-12T12:00:00","date_gmt":"2023-05-12T19:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6608"},"modified":"2023-05-12T12:00:00","modified_gmt":"2023-05-12T19:00:00","slug":"hybrid-composable-storefront","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/hybrid-composable-storefront\/","title":{"rendered":"Salesforce Launches Flexible New Tools to Help Merchants Prepare for a Headless Commerce Future"},"content":{"rendered":"\n<p>Today, Salesforce introduced Hybrid Storefronts, which pairs pre-built <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> templates with <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-headless-commerce-composable-storefront\/\" target=\"_blank\" rel=\"noreferrer noopener\">Composable Storefront<\/a> to give businesses the flexibility to combine templated and customizable headless approaches to ecommerce site development.<\/p>\n\n\n\n<p><strong>Why it\u2019s relevant: <\/strong><a href=\"https:\/\/www.salesforce.com\/ap\/form\/pdf\/state-of-commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Research shows<\/a> that 80% of businesses without <a href=\"https:\/\/www.salesforce.com\/blog\/define-headless-commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">headless commerce<\/a> technology \u2014 the separation of the front end and back end of an ecommerce application for greater customization and agility \u2014 plan to implement it in the next two years. However, many commerce leaders <a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US45736720\" target=\"_blank\" rel=\"noreferrer noopener\">fear<\/a> that moving from a templated ecommerce site to a custom, headless one will be expensive or time-intensive.\u00a0<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13355\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/04\/09\/nmims-salesforce-agentforce-ai-admissions-transformation\/\"\n\t>\n\t\t\t<div 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/04\/09\/nmims-salesforce-agentforce-ai-admissions-transformation\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tNMIMS Collaborates with Salesforce to Transform Student Admissions and Engagement\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13341\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/stories\/the-agentic-edge-navigating-the-2026-workforce-revolution\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"792\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=1024\" class=\"content-card__image\" alt=\"Graphic highlighting the four principals of building the human agent workforce.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png 1600w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=300&amp;h=232 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=768&amp;h=594 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=1024&amp;h=792 1024w, 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itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/the-agentic-edge-navigating-the-2026-workforce-revolution\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Agentic Edge: Navigating the 2026 Workforce Revolution\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/posts\/6608\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Innovation in action<\/strong>: With Hybrid Storefronts, merchants can start their headless commerce journey with the ability to create unique, AI-powered commerce experiences with Composable Storefront while using pre-built Commerce Cloud templates for automating development of more uniform pages. With this flexible deployment approach, customers are empowered to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build for maximum impact: <\/strong>Brands can choose which part of the ecommerce journey they will prioritize for headless implementation based on their business and customer relationship goals. For example, a skincare brand that is focused on driving a faster and more data-driven, customized path to purchase for browsing shoppers can leverage Composable Storefront to bring headless commerce to their Product Listing Pages (PLP) and Product Detail Pages (PDP) in order to make each product page more agile with less down time.<\/li>\n\n\n\n<li><strong>Reduce cost, complexity, and risk: <\/strong>Commerce companies can start building and flexibly testing headless experiences on a small portion of their site before rolling it out across the entire ecommerce experience.&nbsp;<\/li>\n\n\n\n<li><strong>Build fast, data-driven, and personalized experiences<\/strong>: Brands can leverage the Composable Storefront on pages where they want to prioritize load speed and design unique experiences that break from traditional ecommerce layouts. For example, a vitamin brand can automate most of their site with storefront templates while using Composable Storefront to architect a page for shoppers to create customized vitamin packs tailored to their own health goals.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-full\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"65725-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Screenshot-2023-05-12-at-4.12.34-PM.png?strip=all&#038;quality=95\" alt=\"Hybrid Storefronts helps brands adopt headless commerce in a flexible way that suits their commerce site needs.\" class=\"wp-image-65725\"\/><\/a><figcaption class=\"wp-element-caption\"><em>Hybrid Storefronts helps brands adopt headless commerce in a flexible way that suits their commerce site needs.<\/em><\/figcaption><\/figure>\n<div id=\"65725-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Screenshot-2023-05-12-at-4.12.34-PM.png?strip=all&#038;quality=95\" alt=\"Hybrid Storefronts helps brands adopt headless commerce in a flexible way that suits their commerce site needs.\" class=\"wp-image-65725\"\/><figcaption class=\"wp-element-caption\"><em>Hybrid Storefronts helps brands adopt headless commerce in a flexible way that suits their commerce site needs.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Salesforce perspective: <\/strong>\u201cCommerce companies are looking to architect high-caliber headless ecommerce sites that can swiftly adapt to changing customer expectations and continue to foster strong customer relationships. With the combined power of data, AI, and CRM, Commerce Cloud gives brands the choice of the right tool so they can implement headless their way \u2014 whether that\u2019s getting to market quickly with storefront templates, using Composable Storefront for headless commerce to create unique, agile experiences, or unlocking time to value with a combination of both.\u201d \u2013 Michael Affronti, GM and SVP of Commerce Cloud<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With the combined power of data, AI, and CRM, Commerce Cloud gives brands the choice of the right tool so they can implement headless their way.<\/p>\n<cite>Michael Affronti, GM and SVP of Commerce Cloud<\/cite><\/blockquote>\n\n\n\n<p><strong>Reaction to the news: <\/strong>\u201cThe phased approach to composability that we experienced with Salesforce helped us limit the risks of a big bang rollout and reduce the testing effort tremendously. This way, we could test, learn quickly on production, and improve the experience before moving to the next chunk of development.\u201d \u2013 Yann Milin, Business Solutions Manager, Stokke<\/p>\n\n\n\n<p><strong>Learn m<\/strong><strong>ore:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/connections\/register\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Register<\/a> to attend Connections 2023 to learn more about Commerce Cloud<\/li>\n\n\n\n<li>Discover more about headless commerce <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/headless-commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn how to jumpstart your headless commerce journey <a href=\"https:\/\/www.salesforce.com\/blog\/headless-website\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Check out all Commerce Cloud offerings <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today, Salesforce introduced Hybrid Storefronts, which pairs pre-built Commerce Cloud templates with Composable Storefront to give businesses the flexibility to combine templated and customizable headless approaches to ecommerce site development. Why it\u2019s relevant: Research shows that 80% of businesses without headless commerce technology \u2014 the separation of the front end and back end of an [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1095],"sf_theme":[1115],"sf_topic":[1127,1093],"sf_product":[1128],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-6608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-commerce","sf_topic-digital-transformation","sf_product-commerce-cloud","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Launches Flexible New Tools to Help Merchants Prepare for a Headless Commerce Future - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/hybrid-composable-storefront\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Launches Flexible New Tools to Help Merchants Prepare for a Headless Commerce Future\" \/>\n<meta property=\"og:description\" content=\"Today, Salesforce introduced Hybrid Storefronts, which pairs pre-built Commerce Cloud templates with Composable Storefront to give businesses the flexibility to combine templated and customizable headless approaches to ecommerce site development. 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