{"id":6838,"date":"2023-08-23T05:00:00","date_gmt":"2023-08-23T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6838"},"modified":"2023-08-23T05:00:00","modified_gmt":"2023-08-23T12:00:00","slug":"pershing-x-salesforce-collaboration","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/pershing-x-salesforce-collaboration\/","title":{"rendered":"Salesforce and BNY Mellon&#8217;s Pershing X Team Up to Fuel Advisor Productivity"},"content":{"rendered":"\n<p>Salesforce has collaborated with <a href=\"https:\/\/www.bnymellon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BNY Mellon\u2019s<\/a> <a href=\"https:\/\/www.pershing.com\/what-we-provide\/pershing-x-data-and-reporting-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pershing X<\/a>, a startup technology unit within BNY Mellon | Pershing, to build two new client onboarding and engagement apps that will power connected and data-driven experiences for wealth management clients.&nbsp;<\/p>\n\n\n\n<p>When available, the apps will integrate Pershing X\u2019s wealth management platform, <a href=\"https:\/\/www.pershingx.com\/solutions\/wove.html\" target=\"_blank\" rel=\"noreferrer noopener\">Wove<\/a>, with the Salesforce Platform and be available through <a href=\"https:\/\/appexchange.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a> for Salesforce customers using <a href=\"https:\/\/www.salesforce.com\/products\/financial-services-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Services Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/products\/service\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Most (<a href=\"https:\/\/www.salesforce.com\/news\/stories\/financial-services-trends-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">61%<\/a>) customers prefer to manage their investments digitally, and in the past year alone, 34% have switched wealth managers for digital experience and empathetic service.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tReimagine the future of personalized financial services\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/financial-services-cloud\/overview\/?d=cta-body-promo-8%20\" target=\"_blank\">\n\t\t\t\t<span>Go here<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Go deeper<\/strong>: Together, Salesforce and Pershing X aim to help financial advisors manage customers\u2019 investments digitally and make client experiences seamless by connecting CRM, trading, and financial planning technology on one platform. With Financial Services Cloud and Pershing X, financial advisors will be able to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Drive efficiency and profitability<\/strong>: Manage client onboarding, lead automation, account management, and other wealth management activities on one platform, which will streamline internal processes and increase productivity.&nbsp;<\/li>\n\n\n\n<li><strong>Power data-driven customer engagement: <\/strong>Bring together their data from Pershing X and Salesforce to deliver a unified view of their customers \u2013 creating connected, personalized experiences that increase client satisfaction.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Soundbites:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cMany wealth management firms struggle with disjointed legacy systems. With the combined power of Salesforce Financial Services Cloud and Pershing X\u2019s Wove solution, wealth management firms can use one unified platform to help their advisors accelerate productivity, streamline complex business processes, and bring together the right data to personalize and modernize engagements with clients.\u201d \u2013 Michelle Feinstein, VP and GM of Wealth &amp; Asset Management, Salesforce<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With the combined power of Salesforce Financial Services Cloud and Pershing X\u2019s Wove solution, wealth management firms can use one unified platform to help their advisors accelerate productivity, streamline complex business processes, and bring together the right data to personalize and modernize engagements with clients.<\/p>\n<cite>Michelle Feinstein, VP and GM of Wealth &amp; Asset Management, Salesforce<\/cite><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe launched Pershing X\u2019s new Wove wealth management platform with one key goal in mind: simplify and revolutionize how financial advisors do their work, so they have more time to dedicate to helping more clients. This powerful collaboration with Salesforce helps us achieve this goal by advancing the client onboarding and engagement experience for advisors.\u201d \u2013 Ainslie Simmonds, President, Pershing X&nbsp;<\/li>\n\n\n\n<li>\u201cSalesforce is thrilled to partner with BNY Mellon\u2019s Pershing X as it transforms its business and further expands into the digital technology market. Through this collaboration with Salesforce, BNY Mellon\u2019s Pershing can grow its business in new ways by productizing its proven wealth management processes \u2013 empowering other financial advisors to use digital tools to reach clients in new ways and increase productivity and profit.\u201d \u2013 Brian Landsman, EVP, Global Technology Partners, Salesforce<\/li>\n<\/ul>\n\n\n\n<p><strong>Fast fact<\/strong>: This partnership builds on BNY Mellon\u2019s long-standing relationship as a Salesforce customer. Currently, BNY Mellon leverages Financial Services Cloud, integrated with internal data sources, to serve as a single source of truth for BNY Mellon\u2019s customer data for their wealth management business.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tRead the Connected Financial Services Report\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/financial-services-trends-ai\/%20\" target=\"_blank\">\n\t\t\t\t<span>Dive into the data<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>More information:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about Financial Services Cloud <a href=\"https:\/\/www.salesforce.com\/products\/financial-services-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>&nbsp;<\/li>\n\n\n\n<li>Learn about Salesforce\u2019s partner ecosystem <a href=\"http:\/\/salesforce.com\/partners\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Read Salesforce\u2019s Connected Financial Services Report <a href=\"https:\/\/www.salesforce.com\/news\/stories\/financial-services-trends-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol \u201cCRM.\u201d For more information please visit https:\/\/www.salesforce.com, or call 1-800-NO-SOFTWARE.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce has collaborated with BNY Mellon\u2019s Pershing X, a startup technology unit within BNY Mellon | Pershing, to build two new client onboarding and engagement apps that will power connected and data-driven experiences for wealth management clients.&nbsp; When available, the apps will integrate Pershing X\u2019s wealth management platform, Wove, with the Salesforce Platform and be [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1099],"sf_theme":[1115],"sf_topic":[1104,1093],"sf_product":[],"sf_industry":[1136],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-6838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-digital-transformation","sf_industry-financial-services","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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