{"id":6904,"date":"2023-05-08T08:00:00","date_gmt":"2023-05-08T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6904"},"modified":"2023-05-08T08:00:00","modified_gmt":"2023-05-08T15:00:00","slug":"ryan-aytay-tableau","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/ryan-aytay-tableau\/","title":{"rendered":"Tableau’s New CEO Speaks to the Future of Data, Analytics, and AI"},"content":{"rendered":"\n

Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em>here<\/em><\/a>.<\/em><\/p>\n\n\n\n

Tableau<\/a> is known as a leader in data and analytics, in part because it\u2019s been innovating – and even disrupting – the practice since 2003.\u00a0<\/p>\n\n\n\n

We caught up with Tableau\u2019s new CEO, Ryan Aytay<\/a>, to discuss what\u2019s on the horizon for the company, his history with Salesforce, and the increasing importance of data and analytics in the new era of generative AI. <\/p>\n\n\n\n

Q. Salesforce acquired Tableau in 2019, and you joined the Tableau team in December of 2021 as Chief Revenue Officer. What changes has Tableau undergone in that time? <\/h4>\n\n\n\n

Like every company, Tableau is on a journey, and we\u2019ve had some incredible innovations in our 20-year history. One of the largest \u2014 and most positive \u2014 is Tableau becoming an integral part of the Salesforce Customer 360<\/a>, and that\u2019s only accelerated since I joined.<\/p>\n\n\n\n

As an example, think of our integration into the Salesforce Data Cloud for Tableau<\/a>. Data Cloud<\/a> connects all of your data, including data from Salesforce, from any app or device, so you can create a unified, real-time customer profile. Tableau is the data visualization and business intelligence layer on top of Data Cloud, allowing you to act on that data in real time and at scale. <\/p>\n\n\n\n

That\u2019s just one example though, and I\u2019m really excited about all the new capabilities we\u2019ll be debuting this year. <\/p>\n\n\n\n

Q. What differentiates Tableau in the marketplace? <\/h4>\n\n\n\n

First and foremost is the amazing Tableau Community<\/a> \u2014 known to many as the DataFam. There are more than two million members in the community, and more than three million profiles on Tableau Public<\/a>. They are true artisans of data and bring analytics to life with Tableau and this continues to impress me every day. The community also helps to guide and inspire not only Tableau, but also our customers in terms of product roadmap, usability, and more.<\/p>\n\n\n\n

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They are true artisans of data and bring analytics to life with Tableau and this continues to impress me every day.<\/p>\n<\/blockquote>\n\n\n\n

Tableau is also the leader in analytics and BI platforms<\/a>, and we\u2019re deeply integrated into the world\u2019s #1 CRM, which is of course, Salesforce. We\u2019re not built not only for analysts but also for business users, and we\u2019re continuing to innovate across the board to make the product better, faster, and easier to use for everyone. In fact, we delivered more than 120 new capabilities in 2022 alone. <\/p>\n\n\n\n

When you look at the world around us, data and analytics have never been more relevant due to the pace of data being created and the movement toward generative AI. To harness all your data in a trusted and safe way, and then use it to make decisions like how to grow your business, reduce costs, or improve productivity, you need Tableau. <\/p>\n\n\n\n

Q. How does generative AI fit into the data and analytics picture?<\/h4>\n\n\n\n

Every single customer I speak with wants to talk about data and generative AI, and the shift is both incredibly exciting and also fast paced. Generative AI will make people across many industries and professions more productive and also make data and analytics more accessible to many. <\/p>\n\n\n\n

Of course, in this fast-paced world, we need to be mindful of the potential risks with generative AI and how to help companies apply it in a trusted and safe way. Trust has always been Salesforce\u2019s number one value; we\u2019re using in-house technology to help us build and train our generative AI in a responsible manner, and it\u2019s important for any organization exploring AI to create guardrails to prevent risk or harm. <\/p>\n\n\n\n