{"id":7009,"date":"2023-02-15T08:00:00","date_gmt":"2023-02-15T16:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7009"},"modified":"2023-12-28T15:53:27","modified_gmt":"2023-12-28T15:53:27","slug":"salesforce-cmo-on-todays-c-suite-priorities","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-cmo-on-todays-c-suite-priorities\/","title":{"rendered":"Salesforce CMO on Today’s C-Suite Priorities, Customer Centricity, and Generative AI"},"content":{"rendered":"\n

Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em>here<\/em><\/a>.<\/em><\/p>\n\n\n\n

How can companies take better care of their customers during an economic downturn? Salesforce President and Chief Marketing Officer Sarah Franklin shares what C-level execs are prioritizing with tighter budgets, what it takes to be a customer company<\/a> today, and the game-changing possibilities of generative AI at Salesforce<\/a>.<\/p>\n\n\n\n

Q. How does Salesforce technology help businesses get back to growth?<\/strong><\/h4>\n\n\n\n

No matter the economic situation, customers have to be at the heart of everything you do. Of course in this economic environment, everybody\u2019s looking to do more with less. Everyone\u2019s asking \u2014 how can we get more value out of what we have? How can we automate our systems to help our teams be more productive? But they\u2019re also asking how they can do all this while still giving their customers better experiences? That\u2019s top of mind for every exec right now.<\/p>\n\n\n\n

Businesses should always be asking themselves: is this the most productive use of my people’s time? Salesforce has built a platform that incorporates three critical capabilities \u2014 data, automation, and AI \u2014 that every company can apply to becoming more efficient and productive. <\/p>\n\n\n\n

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It starts with customer data \u2014 collecting, unifying, and harmonizing every piece of data connected to a customer across sales, service, marketing, and commerce. <\/span><\/p>\nsarah franklin, president and chief marketing officer, salesforce<\/cite><\/blockquote>\n\n\n\n

And to truly differentiate your customers\u2019 experiences from others, you need to be able to use automation and AI with that data in real time, which our data cloud<\/a> allows. <\/p>\n\n\n\n

But data without insights is just data. Salesforce\u2019s AI and automation allows companies to take actionable insights to deliver personalization at scale<\/a> and connect with customers the way they need and want<\/a>.<\/p>\n\n\n\n

When you want to grow your business and every dollar you spend matters, it\u2019s essential to have a single source of truth for your customer and infuse it with the latest tech to make it work for you.<\/p>\n\n\n\n

\nhttps:\/\/play.vidyard.com\/KuxXsK4NVNhpiutKJV2ZxN\n<\/div><\/figure>\n\n\n\n

Q. What\u2019s an example of how Salesforce helps businesses become better customer companies?<\/strong> <\/h4>\n\n\n\n

Look at L’Or\u00e9al<\/a> and how they\u2019re completely transforming health and beauty \u2014 they\u2019re making it into a technology to drive success. Using Service Cloud<\/a>, their agent satisfaction scores went up 70% because all their customer data was in one place. Our AI-generated product recommendations even drove around 15-20% of sales for one brand. <\/p>\n\n\n\n

Also, what they’re doing<\/a> with AR, VR, and personalization at scale with all of their beauty products. You can make your own lipstick shade! That’s incredible. This is a sustainable approach to cosmetics, and it can match exactly what you’re wearing in real time.<\/p>\n\n\n\n

It\u2019s incredible to see what Salesforce customers like L\u2019Or\u00e9al are doing and what they\u2019re coming up with next.<\/p>\n\n\n\n