{"id":7201,"date":"2021-11-16T07:56:18","date_gmt":"2021-11-16T15:56:18","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7201"},"modified":"2021-11-16T07:56:18","modified_gmt":"2021-11-16T15:56:18","slug":"salesforce-org-technology-and-pro-bono-support-tops-1-45b-in-fy-2021","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-org-technology-and-pro-bono-support-tops-1-45b-in-fy-2021\/","title":{"rendered":"Salesforce.org Technology and Pro Bono Support Tops $1.45B in FY 2021"},"content":{"rendered":"\n<p><em><em>Salesforce announces a strengthened commitment to its Power of Us program with more free and discounted products and implementation services, and additional self-learning opportunities for nonprofits and education institutions.<\/em><br><\/em><\/p>\n\n\n\n<p>Powerful CRM technology doesn&#8217;t just belong to the business community: It belongs to everyone.&nbsp;<\/p>\n\n\n\n<p>Salesforce has a long-standing commitment to make sure that the very best CRM technology is available for free or discounted to eligible nonprofits, schools, universities, and colleges. For the last 22 years, through the <a href=\"https:\/\/www.salesforce.org\/power-of-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power of Us program<\/a> and as part of the <a href=\"https:\/\/www.salesforce.org\/pledge-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">1:1:1 model<\/a>, Salesforce has offered nonprofits and educational institutions 10 free licenses, industry data models like Nonprofit Success Pack (NPSP), and other free and discounted products.&nbsp;<\/p>\n\n\n\n<p>In Fiscal Year 2021 alone, this multi-pronged approach has totaled more than <a href=\"https:\/\/stakeholderimpactreport.salesforce.com\/esg-metrics-and-indicators\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>$1.45 billion <\/strong><\/a><strong>in technology donations and pro bono support to nonprofit organizations around the world<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Democratizing access to technology with strengthened commitment&nbsp;<\/h2>\n\n\n\n<p>Today, Salesforce announced it will strengthen this commitment with easier access, additional discounted products and implementation services, and even more self-learning opportunities for <a href=\"https:\/\/www.salesforce.org\/power-of-us\/eligibility-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">eligible nonprofit and education organizations<\/a>:<\/p>\n\n\n\n<p>New and existing eligible users can access more discounted and free products and implementation services through a new <strong><a href=\"https:\/\/powerofus.force.com\/powerofuslogin\" target=\"_blank\" rel=\"noreferrer noopener\">Power of Us port<\/a><\/strong><a href=\"https:\/\/powerofus.force.com\/power-of-us-login\"><strong>al<\/strong><\/a><strong> <\/strong>and improved program application process.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"52705-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Power-of-Us-Portal.png?w=1000\" alt=\"Power of Us Portal\" class=\"wp-image-52705\" \/><\/a><figcaption><em>New Power of Us portal<\/em><\/figcaption><\/figure><\/div>\n<div id=\"52705-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Power-of-Us-Portal.png?w=1000\" alt=\"Power of Us Portal\" class=\"wp-image-52705\" \/><figcaption><em>New Power of Us portal<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>For no upfront costs, eligible organizations can also access <strong>Elevate*<\/strong>, Salesforce\u2019s digital fundraising suite, to streamline their management of online donations with built-in payment processing donation pages.<em>&nbsp;<\/em><\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"52704-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Cursor_and_iPhone_12_Pro_Max_and_localhost_8888_white_html.png?w=400\" alt=\"iPhone flow\" class=\"wp-image-52704\" \/><\/a><figcaption><em>Frontend donation platform with Elevate<\/em><\/figcaption><\/figure><\/div>\n<div id=\"52704-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Cursor_and_iPhone_12_Pro_Max_and_localhost_8888_white_html.png?w=400\" alt=\"iPhone flow\" class=\"wp-image-52704\" \/><figcaption><em>Frontend donation platform with Elevate<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<ul class=\"wp-block-list\"><li>More affordable implementation services, powered by <strong><a href=\"https:\/\/www.salesforce.org\/blog\/build-new-crm-capsule-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capsul<\/a><\/strong><a href=\"https:\/\/www.salesforce.org\/blog\/build-new-crm-capsule-services\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>e Services<\/strong><\/a>, and limited coaching enables eligible organizations in North America to get started with Elevate and other products.&nbsp;<\/li><li>Nonprofits and education institutions can skill up through additional self-learning trails with <strong>80 modules<\/strong> and projects developed by Salesforce.org available on Trailhead.<\/li><li>And with continued free and discounted access to NPSP, eligible nonprofit organizations can use data to understand, personalize, and engage their constituents at scale.<\/li><\/ul>\n\n\n\n<p>\u201cWe know that access to technology can be one of the greatest tools for change; a way for nonprofits and education institutions to fundamentally change how they advance their missions,\u201d said David Ragones, SVP and General Manager of Salesforce.org Nonprofit Cloud. \u201cAdding these new capabilities to the Power of Us program is one step forward in breaking down barriers and creating a stronger, more equitable platform to help power Salesforce.org\u2019s community purpose.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reimagining operating systems to combat rising rates of food insecurity<\/h2>\n\n\n\n<p><a href=\"https:\/\/thepantry.ucdavis.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">The UC Davis Food Pantry<\/a> (The Pantry) \u2013 a Power of Us program participant \u2013 is one of many organizations that transformed their impact with better access to technology during the COVID-19 pandemic.&nbsp;<\/p>\n\n\n\n<p>Even before the pandemic, many students at UC Davis were struggling to purchase food, with over 40% of students experiencing food insecurity. When the pandemic hit, problems only got worse, causing many students to make the tough decision between paying for tuition or food.&nbsp;<\/p>\n\n\n\n<p>\u201cWe quickly recognized that to meet student demands, we needed to improve inventory management and tracking at The Pantry,\u201d explained Bryce Jacobs, UC Davis student and The Pantry\u2019s Technical Projects Manager. \u201cThis meant adopting a fully digital solution so The Pantry could understand in real time what we needed, how much, and when.\u201d&nbsp;<\/p>\n\n\n\n<p>Working with a team of Salesforce pro bono volunteers and through the Power of Us technology donation program, a group of students <a href=\"https:\/\/trailhead.salesforce.com\/live\/videos\/a2r3k000001vD6y\/architect-academy-automating-a-university-food-pantry\/\" target=\"_blank\" rel=\"noreferrer noopener\">built an inventory management system<\/a> with the Salesforce.org Nonprofit Success Pack, enabling The Pantry to tackle challenges better than ever before.&nbsp;<\/p>\n\n\n\n<p>After implementing the solution in September 2020, The Pantry has also added hygiene products to its inventory and developed a platform for online ordering so students can purchase items ahead of time.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"52703-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/20211103_100605.jpg?w=1000\" alt=\"Volunteer effort\" class=\"wp-image-52703\" \/><\/a><figcaption><em>UC Davis Campus Food Pantry<\/em><\/figcaption><\/figure><\/div>\n<div id=\"52703-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/20211103_100605.jpg?w=1000\" alt=\"Volunteer effort\" class=\"wp-image-52703\" \/><figcaption><em>UC Davis Campus Food Pantry<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-enhancing-fundraising-capabilities-to-help-families-experiencing-homelessness\">Enhancing fundraising capabilities to help families experiencing homelessness<\/h2>\n\n\n\n<p>Another Power of Us organization, <a href=\"https:\/\/lafh.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">LA Family Housing<\/a> (LAFH), saw a surge in demand for housing during the pandemic. The local community quickly responded to growing needs, <a href=\"https:\/\/www.salesforce.org\/stories\/la-family-housing\/\" target=\"_blank\" rel=\"noreferrer noopener\">doubling donations<\/a> in 2020. But soon after, the LAFH gift processing team became overwhelmed with manual entries and was unable to keep up with the donations coming in.&nbsp;&nbsp;<\/p>\n\n\n\n<p>LAFH needed to adjust their support services \u2014 and fast.<\/p>\n\n\n\n<p>\u201cWhile we had already started to digitize our processes before the pandemic, we knew our current model wasn\u2019t sustainable to support current donation rates,\u201d said Lelan Fernando, Individual Giving Manager for LAFH. \u201cWe decided to integrate Elevate into our existing solutions that were made available through the Power of Us program. The integration of these products enabled us to harness the energy of our donors \u2013where we raised over $1 million in a single virtual fundraiser \u2013 and funneling it toward causes our community desperately needed.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Upgrading manual processes to reduce isolation<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.ageuk.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Age UK<\/a> and its network of affiliate chapters is a nonprofit that provides older adults with health services, wellbeing support, and a community they can rely on.&nbsp;<\/p>\n\n\n\n<p>While the pandemic caused many people to experience severe levels of isolation, the Age UK <a href=\"https:\/\/www.salesforce.org\/stories\/age-uk-hythe-and-lyminge-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">community was disproportionately affected<\/a> as a result of social distancing and lockdowns. Age UK Hythe &amp; Lyminge, a regional chapter of Age UK, quickly realized they needed a digital system to stay connected with their community and support their needs.&nbsp;<\/p>\n\n\n\n<p>With the Power of Us and Salesforce Pro Bono program, Age UK Hythe &amp; Lyminge deployed a suite of Salesforce solutions to centralize contact details from lists provided by local health centers, create a flow-based script for volunteers to make calls and automate follow-up tasks, and effectively report insights to stakeholders.&nbsp;<\/p>\n\n\n\n<p>\u201cBy automating many of our manual processes, our volunteers were able to make 18,000 wellness check calls to isolated seniors at the height of the pandemic,\u201d said Cleo Smith, Chief Executive Officer of Age UK Hythe &amp; Leminge. \u201cTechnology enabled us to meet community needs and scale in ways we couldn\u2019t have imagined before.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Breaking barriers to technology&nbsp;<\/h2>\n\n\n\n<p>From striving for zero hunger to creating a place to call home for everyone, technology can help nonprofits and educational institutions make change every day.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The UC Davis Food Pantry, LA Family Housing, and Age UK are just a few examples of what happens when power is shifted from the few to the many, breaking critical barriers to access.&nbsp;<\/p>\n\n\n\n<p>Through newly expanded access to the Power of Us program, Salesforce.org aims to work side-by-side with organizations to deepen its impact in the nonprofit and education community for the next 20 years (and beyond).<\/p>\n\n\n\n<p><em> <a href=\"https:\/\/powerofus.force.com\/powerofuslogin\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up<\/a> for the Power of Us program and <\/em><a href=\"http:\/\/salesforce.org\/blog\/history-power-of-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>explore how equal access to technology can power nonprofits<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><em>*Elevate Power of Us Edition is eligible for only U.S. customers. Transaction fees are based on the amount of funds raised, unless the donor chooses to offset them through the Donor Cover feature. <br><br>Organizations outside the U.S. have the power of the <\/em><a href=\"http:\/\/salesforce.org\/blog\/power-of-the-ecosystem\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Salesforce.org ecosystem<\/em><\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce announces a strengthened commitment to its Power of Us program with more free and discounted products and implementation services, and additional self-learning opportunities for nonprofits and education institutions. Powerful CRM technology doesn&#8217;t just belong to the business community: It belongs to everyone.&nbsp; Salesforce has a long-standing commitment to make sure that the very best [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":7202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1138,1190],"sf_theme":[1156],"sf_topic":[1120,1101],"sf_product":[1152],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1110],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-7201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-corporate","sf_content_type-news-announcements-corporate-news-announcements","sf_theme-business-as-a-platform-for-change","sf_topic-customer-360","sf_topic-stakeholder-capitalism","sf_product-nonprofit-cloud","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce.org Technology and Pro Bono Support Tops $1.45B in FY 2021 - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-org-technology-and-pro-bono-support-tops-1-45b-in-fy-2021\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce.org Technology and Pro Bono Support Tops $1.45B in FY 2021\" \/>\n<meta property=\"og:description\" content=\"Salesforce announces a strengthened commitment to its Power of Us program with more free and discounted products and implementation services, and additional self-learning opportunities for nonprofits and education institutions. Powerful CRM technology doesn&#8217;t just belong to the business community: It belongs to everyone.&nbsp; Salesforce has a long-standing commitment to make sure that the very best [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-org-technology-and-pro-bono-support-tops-1-45b-in-fy-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-16T15:56:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/PowerOfUs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-org-technology-and-pro-bono-support-tops-1-45b-in-fy-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-org-technology-and-pro-bono-support-tops-1-45b-in-fy-2021\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Salesforce.org Technology and Pro Bono Support Tops $1.45B in FY 2021\",\"datePublished\":\"2021-11-16T15:56:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-org-technology-and-pro-bono-support-tops-1-45b-in-fy-2021\/\"},\"wordCount\":1146,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-org-technology-and-pro-bono-support-tops-1-45b-in-fy-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/PowerOfUs.jpg\",\"inLanguage\":\"en-IN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-org-technology-and-pro-bono-support-tops-1-45b-in-fy-2021\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-org-technology-and-pro-bono-support-tops-1-45b-in-fy-2021\/\",\"name\":\"Salesforce.org Technology and Pro Bono Support Tops $1.45B in FY 2021 - 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