{"id":7233,"date":"2021-12-08T04:58:00","date_gmt":"2021-12-08T12:58:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7233"},"modified":"2021-12-08T04:58:00","modified_gmt":"2021-12-08T12:58:00","slug":"salesforce-releases-health-safety-playbook-to-help-organizations-plan-safe-in-person-events","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-releases-health-safety-playbook-to-help-organizations-plan-safe-in-person-events\/","title":{"rendered":"Salesforce Releases Health & Safety Playbook to Help Organizations Plan Safe, In-Person Events"},"content":{"rendered":"\n

Editor\u2019s Note<\/strong> – February 1, 2022: Today, Salesforce launched Safety Cloud<\/a>, expanding upon Dreampass and Salesforce’s Health & Safety Playbook. This article was updated with a link to the newly expanded Health & Safety Playbook<\/a>. For the latest on Salesforce\u2019s health & safety-related innovations, check out this press release<\/a> and FAQ<\/a>.<\/em> Click here<\/a> for the latest on Salesforce’s Success From Anywhere strategy.<\/em><\/p>\n\n\n\n

Events have always been our calling card. But the past 20 months have challenged us to reimagine how we gather in today\u2019s pandemic world. We\u2019ve seen the power of digital-first events, but that doesn\u2019t mean events have to be digital-only. There\u2019s an undeniable magic that comes from in-person connection, and our community is eager to reconnect.<\/p>\n\n\n\n

With this in mind, we took a beginner\u2019s mindset to Dreamforce<\/a>, our global family reunion, and thought critically about what it would take to bring our community together more safely in-person again. It looked a little bit different than it has in years past, when we\u2019ve invited 170,000 people, but the experience was just as awesome. At Dreamforce San Francisco<\/a>, we welcomed 1,000+ attendees and for the first time ever held the entire event – keynote included! – outdoors. We also streamed it live, drawing more than 167 million views from 177 countries via Salesforce+.<\/a><\/p>\n\n\n\n

How did we do it? Here are five key insights and learnings from our new Salesforce Event Health and Safety Playbook, now available for download<\/a> (Editor’s Note: Form Required).<\/em><\/p>\n\n\n\n

1) Assemble the right team of experts<\/h2>\n\n\n\n


Health and safety is the single most crucial component to event success, and it can’t be done alone. Salesforce used a team of dedicated experts, event partners, and COVID-19 testing vendors to help deliver a safe, unique event.<\/p>\n\n\n\n

Our team developed this year\u2019s Dreamforce health and safety strategy from the ground up \u2014 including our rigorous testing cadence \u2014 and managed the execution of robust health and safety protocols around the event. In preparation for the event, our team modeled more than 30 different event-safety experiences based on different possible scenarios. We kept a close pulse on local government guidance and the latest advice from our health and medical experts, such as Salesforce Chief Medical Officer Dr. Geeta Nayyar, to help ensure our event met recommended guidelines.<\/p>\n\n\n\n

2) Lead with vaccines and testing<\/h2>\n\n\n\n


Today\u2019s events are all about leading with trust, our company\u2019s #1 value. It\u2019s not just about making the experience safer, it\u2019s also about making people feel<\/em> safe before they ever step foot into your event.<\/p>\n\n\n\n

In addition to asking for proof of vaccination, we required Dreamforce attendees to submit to a rigorous schedule of pre- and post-arrival testing \u2014 including submitting two negative tests before attending the event. Tests were conducted 96 and 72 hours before the event and to make it easier for attendees, we mailed individuals an at-home test kit or gave them the option to test at a local testing facility. Out of 18,000 tests administered at Dreamforce, only 12 were not authorized to attend \u2014 and all authorized attendees were cleared through our testing protocols.<\/p>\n\n\n\n

3) Embrace safe onsite protocols and practices<\/h2>\n\n\n\n


Once onsite, it\u2019s game time for health and safety practices. At Dreamforce, we prioritized large outdoor spaces and leveraged our own technology to carefully control access to the event. Attendees entered each day through specific checkpoints and had to submit to multi-step, multi-factor authentication before stepping onsite \u2014 including scanning QR codes and event credentials, validating personal IDs, and passing through security screenings.<\/p>\n\n\n\n

Dreamforce attendees were also required to complete a daily wellness attestation and check for symptoms before entering the event. We were also prepared to implement contact tracing or support isolation in the event that attendees tested positive.<\/p>\n\n\n\n

4) Create an easy, tech-enabled experience<\/h2>\n\n\n\n


With so much testing, it\u2019s essential that event verification processes be easy to follow. At Salesforce, we know a thing or two about using our technology to help bring people together more safely \u2014 both at our offices and events.<\/p>\n\n\n\n

By using Dreampass,<\/a> Salesforce\u2019s product designed to help deliver safer in-person events, we were able to scale collection and verification of COVID-19 health status while creating agile, automated communications that inform attendees about event procedures and policies. In addition, Dreamforce attendees were able to upload their proof of vaccination ahead of the event and have it automatically routed to a reviewer. The verification process then triggered test kits to be shipped to each guest outlining next steps for testing. Once attendees\u2019 tests came back negative, Dreampass<\/a> automatically generated a pass for attendees containing their health verification status. The result was a safer, more secure, and smooth experience for everyone.<\/p>\n\n\n\n