{"id":7307,"date":"2023-03-23T01:00:00","date_gmt":"2023-03-23T08:00:00","guid":{"rendered":""},"modified":"2023-03-23T01:00:00","modified_gmt":"2023-03-23T08:00:00","slug":"santander-international-trade","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/santander-international-trade\/","title":{"rendered":"Watch How Santander Scaled International Trade Services with Salesforce"},"content":{"rendered":"\n<p><em>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em><a href=\"https:\/\/www.salesforce.com\/news\/topics\/artificial-intelligence\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>Built on Salesforce, recently-launched digital subscription platform <a href=\"https:\/\/www.salesforce.com\/news\/stories\/santander-uk-digital-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Santander Navigator<\/a> delivers personalized growth strategies to small and medium sized enterprises (SMEs) looking to expand internationally.<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>SMEs are crucial to the <a href=\"https:\/\/www.cbi.org.uk\/our-campaigns\/make-the-uk-an-exporting-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\">UK economy<\/a>, but they face numerous challenges when seeking to expand their services abroad, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connecting with the right buyers and sellers<\/li>\n\n\n\n<li>Adapting to different regulatory environments<\/li>\n\n\n\n<li>Incurring the cost of exporting goods abroad<\/li>\n\n\n\n<li>Banking<\/li>\n<\/ul>\n\n\n\n<p><strong>Driving the news:<\/strong> Zahra Bahrololoumi, CEO of Salesforce UKI, spoke to John Carroll, Head of International and Transactional Banking at Santander UK, to unpack how Salesforce technology helps Santander support UK SMEs make the leap to international sales. Companies don\u2019t have to bank with Santander to access the support of Santander Navigator.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/play.vidyard.com\/et3M5xHWoBZiJcJP7Atsym?\n<\/div><\/figure>\n\n\n\n<p><strong>In-depth: <\/strong>Previously, Santander\u2019s manually built ecosystems offering industry-specific content and solutions would serve between 300 and 400 companies each year.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With Salesforce technologies like <a href=\"https:\/\/www.salesforce.com\/products\/experience-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Experience Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, it has been able to completely transform its business model and scale its support to tens of thousands of companies.<\/li>\n\n\n\n<li>Equipped with the right insights and solutions, every banking proposition is personalized not only to every company but to every individual within that organization.&nbsp;<\/li>\n\n\n\n<li>This offering provides a clear differentiator between Santander and its competitors.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With Salesforce, we\u2019re reimagining how we understand, serve, and engage with our UK SMEs. Our relationship directors are getting insights generated by the platform onto their dashboard on a Thursday before they see their clients on the Friday, to have transformational conversations which other banks can\u2019t have. All of this enables our customers to grow faster, and for us to grow with them.<\/p>\n<cite>John Carroll, Head of International and Transactional Banking, Santander UK<\/cite><\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective: <\/strong>\u201cSupported by Salesforce technology, Santander is accelerating its transformation into a digital bank focused as much on the future as its customers,\u201d said Bahrololoumi.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cThe Santander Navigator platform uses automation, intelligence, and real-time data to deliver smart, tailored user experiences at scale that exceed expectations and brilliantly fits Santander\u2019s ambition for a simpler way of operating and helping their customers grow,\u201d she continued.<\/li>\n<\/ul>\n\n\n\n<p><strong>What\u2019s next: <\/strong>Santander plans to roll out its Navigator platform across other countries later this year.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transferring what has been built on Salesforce \u2014 both within the group countries of Santander and with partner banks \u2014 gives users more content and solutions to help them grow faster.<\/li>\n\n\n\n<li>And, partners on the platform will gain access to a broader universe of SMEs.<\/li>\n<\/ul>\n\n\n\n<p><strong>Go deeper:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read more about Santander Navigator <a href=\"https:\/\/www.santandernavigator.co.uk\/s\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Read more Salesforce customer success stories <a href=\"https:\/\/www.salesforce.com\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. Built on Salesforce, recently-launched digital subscription platform Santander Navigator delivers personalized growth strategies to small and medium sized enterprises (SMEs) looking to expand internationally. Why it\u2019s important: SMEs are crucial to the UK [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":7308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1095],"sf_theme":[1121,1115],"sf_topic":[1104,1093],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-7307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-customer-engagement","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-digital-transformation","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Watch How Santander Scaled International Trade Services with Salesforce - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/santander-international-trade\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch How Santander Scaled International Trade Services with Salesforce\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. 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