{"id":7480,"date":"2023-07-20T07:00:00","date_gmt":"2023-07-20T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7480"},"modified":"2023-07-20T07:00:00","modified_gmt":"2023-07-20T14:00:00","slug":"trends-in-it","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/trends-in-it\/","title":{"rendered":"As IT Demands Rise, New Data Reveals Importance of Automation and Generative AI"},"content":{"rendered":"\n<p><strong><em>Quick take:<\/em><\/strong><em> Salesforce\u2019s global survey of IT leaders working across industries illustrates how companies are rethinking their strategies and tactics amid rising demand for their services, app proliferation, security threats, and ongoing developments in artificial intelligence.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>A new survey of over 4,000 IT leaders reveals that while most (74%) expect near-term demands from the business to grow, further stretching over-capacity teams, advancements in AI and automation are seen as increasingly viable and transformative solutions.&nbsp;<\/p>\n\n\n\n<p>In fact, 86% of IT leaders now expect generative AI to play a prominent role at their organizations in the near future.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>86% of IT leaders now expect generative AI to play a prominent role at their organizations in the near future.<\/p>\n<\/blockquote>\n\n\n\n<p>Salesforce\u2019s latest <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-it\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">State of IT report<\/a> dives into these trends and offers a pulse check on leaders\u2019 priorities, challenges, and strategic direction moving forward.\u00a0<\/p>\n\n\n\n<p>Here are five key takeaways from the analysis.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tRead the full State of IT report\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-it\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Download here<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-ai-and-automation-are-top-of-mind\">1. AI and automation are top-of-mind<\/h2>\n\n\n\n<p>Seventy-eight percent of IT leaders believe the role of AI in their organizations is well-defined. The meteoric rise of <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/12\/ai-cloud-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative artificial intelligence<\/a> opens new opportunities in IT\u2019s pursuit for efficiency and scale.&nbsp;<\/p>\n\n\n\n<p>In March, a <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">separate survey <\/a>of IT leaders found that 57% considered generative AI to be a \u2018game changer\u2019 with the potential to boost customer and employee experiences alike. Today\u2019s research finds that sentiment is growing stronger. In fact, 86% of IT leaders now expect generative AI to play a prominent role at their organizations in the near future, with the vast majority saying their staff and their business stakeholders have a firm grasp on how it can be effectively leveraged.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/ITLeadersBelieveGenerativeAIWillSoonPlayaBigRoleattheirCompanies\/EMBED2?:language=en-USu0026:display_count=nu0026:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>Despite their enthusiasm for generative AI\u2019s potential, IT leaders have some continued reservations. Nearly two-thirds (64%) of IT decision-makers&nbsp; are wary about the technology\u2019s ethical implications, and 62% expressed concern about its potential impact on their careers.<\/p>\n\n\n\n<p>Still, 87% percent of IT leaders expect more investment in automation at their organizations over the next 18 months, reflecting the fact that 58% are not fully satisfied with the level of automation they currently have implemented.<\/p>\n\n\n\n<p>It is likely the industry will see these trends impact IT planning and execution in years to come as these technologies and their roles in business and society evolve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Security threats continue to cast a shadow<\/h2>\n\n\n\n<p>Rapidly evolving technologies enable businesses to create innovative apps, yet they can also introduce new security vulnerabilities bad actors could exploit. This is prompting a dilemma for IT teams and their stakeholders, as 67% of IT leaders report having trouble balancing business and security objectives.<\/p>\n\n\n\n<p>While the list of threats to worry about is long, malware, phishing, and vulnerable legacy systems are of particular concern. In response, teams are adopting a variety of security tactics, with data encryption being especially popular.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/SecurityTacticsUsedbyITOrganizations\/EMBED4?:language=en-USu0026:display_count=nu0026:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. As business demands increase, IT teams focus on operational efficiency<\/h2>\n\n\n\n<p>Today, nearly two-thirds (62%) of IT organizations have trouble meeting business demands \u2014 a figure expected to rise as 74% of IT leaders expect further increased demand over the coming 18 months.<\/p>\n\n\n\n<p>Fortunately, 69% of IT leaders expect budget increases over the next 18 months and 57% expect additional headcount. Yet, teams are also concentrated on making the best use out of their current resources, with 89% increasingly focused on operational efficiency.<\/p>\n\n\n\n<p>\u201cIT departments continue to be asked to do more with less, save on costs, deploy products faster, and deliver better customer and employee experiences. So it\u2019s critical for CIOs and IT leaders to focus on operational efficiency and process excellence,\u201d said Param Kahlon, EVP and GM, Automation &amp; Integration, Salesforce. \u201cBy doing so, teams will be more productive and achieve business success moving forward.\u201d<\/p>\n\n\n\n<p>Misalignment across departments prevents IT from prioritizing the most valuable initiatives. Just 35% of IT leaders feel their key performance indicators (KPIs) are completely aligned with those of other departments. While IT leaders rank project return on investment and project speed as their top success metrics, the low sentiment regarding alignment suggests that coordination with sales, service, marketing, operations and other departments needs improvement.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/TopITKeyPerformanceIndicatorsKPIs\/EMBED1?:language=en-USu0026:display_count=nu0026:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Data proliferation and business demands prompt new approaches to application development and integration<\/h2>\n\n\n\n<p>Demand for apps is on an unceasing upward trajectory. Sixty-nine percent of IT leaders expect demand for customer-facing apps to increase over the coming 18 months, and 63% say the same for employee-facing apps.&nbsp;<\/p>\n\n\n\n<p>This is troubling when just 26% of organizations can support all development requests they currently receive.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/ITLeadersExpectIncreasedDemandinAppsOverNext18Months\/EMBED3?:language=en-USu0026:display_count=nu0026:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>The mismatch of app demand and supply requires new approaches. Low-code and no-code tools are examples that have seen impressive uptake \u2014 currently used by 77% of IT departments. Another example is <a href=\"https:\/\/www.salesforce.com\/news\/stories\/digital-transformation-becoming-a-composable-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">composability<\/a>, which means using standardized, reusable building blocks of packaged capabilities in favor of custom code. Forty-six percent of IT departments have composable design strategies, with an additional 43% planning implementation.<\/p>\n\n\n\n<p>But developing apps in the first place is just one piece of the puzzle. With workflows increasingly requiring data from various sources, 88% of IT leaders view system\/application integration as critical for both customer and employee experiences. Enterprises are now using an average of <a href=\"https:\/\/www.salesforce.com\/news\/stories\/connectivity-report-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">1,061 different applications<\/a>. Despite this number increasing every year, only <a href=\"https:\/\/www.salesforce.com\/news\/stories\/connectivity-report-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">29% of applications are estimated to be integrated<\/a> \u2014 a figure that has remained stubbornly flat over the years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Sustainability is on the IT agenda<\/h2>\n\n\n\n<p>Beyond the day-to-day priorities and challenges IT leaders confront, there are other, more consequential issues they must contend with, like climate change. With new sustainability reporting requirements, <a href=\"https:\/\/www.salesforce.com\/products\/net-zero-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">carbon accounting<\/a> is increasingly coming under IT\u2019s purview. Seventy-nine percent of IT organizations have set greenhouse gas emission reductions, and 87% of those organizations\u2019 leaders feel they can effectively track and report those emissions. However, the work doesn\u2019t stop there, as many frontline employees <a href=\"https:\/\/www.salesforce.com\/news\/stories\/green-software-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a> needing additional training to meet the emissions goals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">More information<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full <a href=\"https:\/\/www.salesforce.com\/form\/marketing\/3rd-state-of-it\">State<\/a><a href=\"https:\/\/www.salesforce.com\/form\/marketing\/3rd-state-of-it\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-it\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">of IT report<\/a><\/li>\n\n\n\n<li>Learn about the <a href=\"https:\/\/www.salesforce.com\/products\/platform\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Platform\u2019s<\/a> automation capabilities<\/li>\n\n\n\n<li>Meet <a href=\"https:\/\/www.salesforce.com\/products\/artificial-intelligence\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI Cloud<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Methodology <\/h4>\n\n\n\n<p>Unless cited otherwise, data is from a double-anonymous global survey of 4,325 IT professionals with a title of director or higher that took place between February 28 and April 5, 2023. Additional methodology and survey demographic details can be found in the <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-it\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">State of IT report<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick take: Salesforce\u2019s global survey of IT leaders working across industries illustrates how companies are rethinking their strategies and tactics amid rising demand for their services, app proliferation, security threats, and ongoing developments in artificial intelligence. A new survey of over 4,000 IT leaders reveals that while most (74%) expect near-term demands from the business [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":7481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1099],"sf_theme":[1115],"sf_topic":[1092,1100,1093,1140],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-7480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-digital-transformation","sf_topic-technology","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>As IT Demands Rise, New Data Reveals Importance of Automation and Generative AI - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/trends-in-it\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As IT Demands Rise, New Data Reveals Importance of Automation and Generative AI\" \/>\n<meta property=\"og:description\" content=\"Quick take: Salesforce\u2019s global survey of IT leaders working across industries illustrates how companies are rethinking their strategies and tactics amid rising demand for their services, app proliferation, security threats, and ongoing developments in artificial intelligence. 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