{"id":7508,"date":"2023-09-04T01:26:29","date_gmt":"2023-09-04T08:26:29","guid":{"rendered":""},"modified":"2023-09-04T01:26:29","modified_gmt":"2023-09-04T08:26:29","slug":"vibram-ai-data-crm","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/","title":{"rendered":"Footwear Giant Launches AI-First Ecommerce Platform with Salesforce"},"content":{"rendered":"\n<p>Footwear industry leader <a href=\"https:\/\/urlsand.esvalabs.com\/?u=http%3A%2F%2Fwww.vibram.com%2F&amp;e=28afa591&amp;h=96146eb7&amp;f=y&amp;p=n\" target=\"_blank\" rel=\"noreferrer noopener\">Vibram<\/a> launched its new AI-powered website using Salesforce to provide a more innovative and efficient way to put customers first.<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>Vibram produces over 40 million soles annually across its footprint in 120 countries worldwide. The company\u2019s new ecommerce platform will help reach its customers in new and more tailored ways as it competes on the global stage.<\/p>\n\n\n\n<p><strong>Driving the news: <\/strong>Built on <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/?d=cta-body-promo-\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>, Vibram\u2019s new platform uses the power of AI to drive personalization at scale and boost productivity.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integrating all data and analytics from across the company enables greater personalization, suggesting the best products and best experiences to users.<\/li>\n\n\n\n<li>New media functionality enhances Vibram campaigns and storytelling capabilities, for example, showcasing its sustainability efforts and latest collaborations with partner brands.<\/li>\n\n\n\n<li>The low-code platform empowers global teams to adapt the website to match brand guidelines and campaigns and boost global team productivity.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13478\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/stories\/humans-ai-agents-shaping-the-workforce\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg?w=1024\" class=\"content-card__image\" alt=\"DD\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg 7008w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg?w=290&amp;h=193 290w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/DD_26-908_22bdbe.jpg?w=1218&amp;h=812 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/humans-ai-agents-shaping-the-workforce\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHumans &#038; AI Agents: How Salesforce India is Shaping the Future Workforce\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13410\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/stories\/bengaluru-second-city-uplink-urban-challenge\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg?w=1024\" class=\"content-card__image\" alt=\"Salesforce at the event\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg 6240w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg?w=290&amp;h=193 290w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/04\/EIV03044.jpg?w=1218&amp;h=812 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/bengaluru-second-city-uplink-urban-challenge\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tBengaluru Becomes Second City Globally to Host UpLink\u2019s Radical Urban Challenge\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/posts\/7508\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>What they\u2019re saying:<\/strong> \u201cIn an AI-first world, reimagining how we deliver for our customers globally and pivot our business to stay ahead of the competition is vital,\u201d said Alessandro Pacetti, Global Direct-To-Consumer Director, Vibram.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWith the flexibility Salesforce offers, we are able to transform how we do digital marketing entirely, connecting with customers in whole new ways, expanding our offering into new markets, and breaking down language barriers,\u201d said Pacetti.<\/li>\n\n\n\n<li>\u201cToday, platforms like ours are the new business card \u2014 promoting products, services, and stories to customers and partners everywhere. With Salesforce, we can innovate at pace and take our global presence to the next level,\u201d Pacetti continued.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In an AI-first world, reimagining how we deliver for our customers globally and pivot our business to stay ahead of the competition is vital<\/p>\n<cite>Alessandro Pacetti, Global Direct-To-Consumer Director, Vibram<\/cite><\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective<\/strong><strong>:<\/strong> \u201cVibram demonstrates the tremendous potential for companies to combine the power of AI, data, and CRM to meet customer expectations and drive greater efficiency and productivity,\u201d said Lori Steele, President &amp; Chief Revenue Officer, Salesforce EMEA. \u201cWe\u2019re delighted to support Vibram to launch this new platform, which will create many possibilities to bring the company and its customers closer together.\u201d<\/p>\n\n\n\n<p><strong>Go deeper:<\/strong>For more Salesforce customer news, <a href=\"https:\/\/www.salesforce.com\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">visit this page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Footwear industry leader Vibram launched its new AI-powered website using Salesforce to provide a more innovative and efficient way to put customers first. Why it\u2019s important: Vibram produces over 40 million soles annually across its footprint in 120 countries worldwide. The company\u2019s new ecommerce platform will help reach its customers in new and more tailored [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":7509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1095],"sf_theme":[1121],"sf_topic":[1102,1104],"sf_product":[],"sf_industry":[1163],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-7508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-customer-engagement","sf_topic-customer-engagement","sf_topic-customer-success","sf_industry-consumer-goods","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Footwear Giant Launches AI-First Ecommerce Platform with Salesforce - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Footwear Giant Launches AI-First Ecommerce Platform with Salesforce\" \/>\n<meta property=\"og:description\" content=\"Footwear industry leader Vibram launched its new AI-powered website using Salesforce to provide a more innovative and efficient way to put customers first. Why it\u2019s important: Vibram produces over 40 million soles annually across its footprint in 120 countries worldwide. The company\u2019s new ecommerce platform will help reach its customers in new and more tailored [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T08:26:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Vibram-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Footwear Giant Launches AI-First Ecommerce Platform with Salesforce\",\"datePublished\":\"2023-09-04T08:26:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/\"},\"wordCount\":372,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Vibram-1.jpg\",\"inLanguage\":\"en-IN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/\",\"name\":\"Footwear Giant Launches AI-First Ecommerce Platform with Salesforce - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Vibram-1.jpg\",\"datePublished\":\"2023-09-04T08:26:29+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Vibram-1.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/Vibram-1.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/in\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Footwear Giant Launches AI-First Ecommerce Platform with Salesforce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/in\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-IN\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Footwear Giant Launches AI-First Ecommerce Platform with Salesforce - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/in\/news\/stories\/vibram-ai-data-crm\/","og_type":"article","og_title":"Footwear Giant Launches AI-First Ecommerce Platform with Salesforce","og_description":"Footwear industry leader Vibram launched its new AI-powered website using Salesforce to provide a more innovative and efficient way to put customers first. Why it\u2019s important: Vibram produces over 40 million soles annually across its footprint in 120 countries worldwide. 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