{"id":7522,"date":"2023-03-15T05:00:00","date_gmt":"2023-03-15T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7522"},"modified":"2023-03-15T05:00:00","modified_gmt":"2023-03-15T12:00:00","slug":"web3-nft-news","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/web3-nft-news\/","title":{"rendered":"Salesforce Web3 Tech Helps Brands Build Trusted, Sustainable Digital Communities"},"content":{"rendered":"\n<p><em>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em><a href=\"https:\/\/www.salesforce.com\/news\/topics\/artificial-intelligence\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Salesforce Web3 enables brands to create connected customer experiences across Web2 and Web3, and scale efficiently with a unified platform<\/em><\/li>\n\n\n\n<li><em>NFT Management helps companies create and manage NFT collections to deepen customer relationships and engage new audiences<\/em><\/li>\n\n\n\n<li><em>Pilot program supported more than 275,000 transactions for Crown Royal, Mattel, and Scotch &amp; Soda, focused on creating and securely deploying NFT collections<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/products\/web3\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Web3<\/a> helps companies create, manage, and deploy <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-an-nft\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">non-fungible tokens (NFTs)<\/a> in a trusted, scalable, and sustainable way. With the limited release of Salesforce Web3, companies can connect with their customers in a whole new way by connecting their <a href=\"https:\/\/www.salesforce.com\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360<\/a> with Web3 data for a holistic view of how customers interact with their brand across traditional and emerging digital environments.<\/p>\n\n\n\n<p><strong>Significance<\/strong>: Web3, considered <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/web3-the-future-of-the-internet\/get-started-with-web3\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">the next generation of the internet<\/a>, includes emerging technologies like <a href=\"https:\/\/www.salesforce.com\/news\/stories\/web-3-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">blockchain and NFTs<\/a>, which offer brands creative opportunities to engage new audiences and tap into first-party data to deepen customer relationships and drive loyalty.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Survey data finds nearly half (45%) of consumers* would be more interested in purchasing an NFT if it came from their favorite brand.&nbsp;<\/li>\n\n\n\n<li>Three out of four consumers who have purchased an NFT in the past say purchasing a brand\u2019s NFT makes them more loyal to that brand.<\/li>\n<\/ul>\n\n\n\n<p><strong>Go deeper<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web3 Connect, a new API integration, allows brands to create personalized, omnichannel experiences across Web2 and Web3, providing a 360-degree view of how customers interact with their NFT collections.<\/li>\n\n\n\n<li>NFT Management, formerly known as NFT Cloud, gives companies the ability to create and manage NFT collections directly through Salesforce, view real-time customer insights, monitor blockchain activity, and automate processes with <a href=\"https:\/\/developer.salesforce.com\/developer-centers\/flow\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Flow<\/a>.<\/li>\n\n\n\n<li>Salesforce <a href=\"https:\/\/salesforce.com\/news\/stories\/web3-ethics-salesforce-approach\" target=\"_blank\" rel=\"noreferrer noopener\">engaged<\/a> its <a href=\"https:\/\/www.salesforce.com\/company\/intentional-innovation\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Office of the Ethical and Humane Use of Technology<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/web3-advisory-board\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web3 Advisory board<\/a>, Ethical Use Advisory Council, employees, experts from academia and nongovernmental organizations, as well as its Sustainability and Equality teams, to develop the Web3 product with a responsible and values-driven approach.<\/li>\n\n\n\n<li>Global consulting partners like <a href=\"https:\/\/www.accenture.com\/us-en\" target=\"_blank\" rel=\"noreferrer noopener\">Accenture<\/a> and <a href=\"https:\/\/www.deloittedigital.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte Digital<\/a>, and digital agencies and strategy consultants like <a href=\"https:\/\/ae.studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">AE Studio<\/a>, <a href=\"https:\/\/media.monks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media.Monks<\/a>, <a href=\"https:\/\/time.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TIME<\/a>, and <a href=\"https:\/\/vayner3.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vayner3<\/a>, are helping businesses implement Web3 and experiment with blockchain, digital wallets, and NFT minting.<\/li>\n<\/ul>\n\n\n\n<p><strong>Soundbites:<\/strong><\/p>\n\n\n\n<p>\u201cSalesforce helped us reimagine and digitally scale Crown Royal\u2019s Purple Bag Project by giving us a trusted partner to support our front-end commerce site and back-end data connector to support the #ThatDeservesACrown campaign. For every digital collectible claimed, we sent a care package to active duty U.S. military members around the world,\u201d said Devin Nagy, Director, Technology and Emerging Platforms, Diageo North America.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"63502-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/image3-3.png?w=1000\" alt=\"Crown Royal used Salesforce Web3 to launch its first digital collectible where over 20,000 free digital collectibles were claimed. The brand\u2019s initiative has resulted in over 1 million care packages sent to active military and counting.\" class=\"wp-image-63502\"\/><\/a><figcaption class=\"wp-element-caption\">Crown Royal used Salesforce Web3 to launch its first digital collectible where over 20,000 free digital collectibles were claimed. The brand\u2019s initiative has resulted in over 1 million care packages sent to active military and counting.\n<\/figcaption><\/figure>\n<div id=\"63502-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/image3-3.png?w=1000\" alt=\"Crown Royal used Salesforce Web3 to launch its first digital collectible where over 20,000 free digital collectibles were claimed. The brand\u2019s initiative has resulted in over 1 million care packages sent to active military and counting.\" class=\"wp-image-63502\"\/><figcaption class=\"wp-element-caption\">Crown Royal used Salesforce Web3 to launch its first digital collectible where over 20,000 free digital collectibles were claimed. The brand\u2019s initiative has resulted in over 1 million care packages sent to active military and counting.\n<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>\u201cSalesforce Web3 enhances our NFT collections to help us connect with customers and bring our Web2 and Web3 systems together. Web3 Connect is powering invaluable insights into our audience and seamlessly bridging Web3 channels with the rest of our customer experience. We know we have a trusted partner with Salesforce, and are now able to provide an exciting user experience and gateway to Mattel\u2019s iconic IP in a new way,\u201d Sven Gerjets, Executive Vice President and Chief Technology Officer, Mattel.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"63503-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/image5-2.png?w=1024\" alt=\"Using Salesforce Web3, Mattel built a CRM-connected Hot Wheels NFT Garage Series featuring 215,000 unique NFTs.\" class=\"wp-image-63503\"\/><\/a><figcaption class=\"wp-element-caption\">Using Salesforce Web3, Mattel built a CRM-connected Hot Wheels NFT Garage Series featuring 215,000 unique NFTs. <\/figcaption><\/figure>\n<div id=\"63503-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/image5-2.png?w=1024\" alt=\"Using Salesforce Web3, Mattel built a CRM-connected Hot Wheels NFT Garage Series featuring 215,000 unique NFTs.\" class=\"wp-image-63503\"\/><figcaption class=\"wp-element-caption\">Using Salesforce Web3, Mattel built a CRM-connected Hot Wheels NFT Garage Series featuring 215,000 unique NFTs. <\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>\u201cWe wanted to work with a trusted partner, and choosing Salesforce Web3 was an easy decision. What could have taken months \u2014 creating and securely deploying our Club Soda 3.0 NFT pilot program \u2014 took less than two weeks. The seamless data integration into our CRM gave us real-time insight into the 30% net new customers we were able to reach and powered our personalized campaigns via Marketing Cloud,\u201d said Claire Boots, Global CRM Manager, Scotch &amp; Soda.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"63504-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/image6-4.png?w=1024\" alt=\"Scotch &amp; Soda partnered with Salesforce to launch its new NFT loyalty program \u201cClub Soda 3.0\u201d with 100% of NFTs minted on the first day.\" class=\"wp-image-63504\"\/><\/a><figcaption class=\"wp-element-caption\">Scotch &amp; Soda partnered with Salesforce to launch its new NFT loyalty program \u201cClub Soda 3.0\u201d with 100% of NFTs minted on the first day.\n<\/figcaption><\/figure>\n<div id=\"63504-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/image6-4.png?w=1024\" alt=\"Scotch &amp; Soda partnered with Salesforce to launch its new NFT loyalty program \u201cClub Soda 3.0\u201d with 100% of NFTs minted on the first day.\" class=\"wp-image-63504\"\/><figcaption class=\"wp-element-caption\">Scotch &amp; Soda partnered with Salesforce to launch its new NFT loyalty program \u201cClub Soda 3.0\u201d with 100% of NFTs minted on the first day.\n<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Fast facts<\/strong>: 67% of consumers surveyed* said values are important to them when considering purchasing an NFT from a brand. And 65% say a brand\u2019s environmental and sustainability practices are important when considering purchasing an NFT.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"63505-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/image4-4.png?w=1024\" alt=\"\" class=\"wp-image-63505\"\/><\/a><\/figure>\n<div id=\"63505-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/image4-4.png?w=1024\" alt=\"\" class=\"wp-image-63505\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p><strong>Learn m<\/strong><strong>ore<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For more information about Salesforce\u2019s Web3 offerings, <a href=\"https:\/\/www.salesforce.com\/products\/web3\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">go here<\/a>.&nbsp;<\/li>\n\n\n\n<li>Read about the vision for Salesforce Web3&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/stories\/web-3-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li>\n\n\n\n<li>Learn how Salesforce centers ethical innovation in Web3 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/web3-ethics-salesforce-approach\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><em>*Salesforce Consumer NFT Survey, June 2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. Salesforce Web3 helps companies create, manage, and deploy non-fungible tokens (NFTs) in a trusted, scalable, and sustainable way. With the limited release of Salesforce Web3, companies can connect with their customers in a [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":7523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1130],"sf_theme":[1115],"sf_topic":[1093,1132,1134],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[1311],"sf_visibility":[],"coauthors":[],"class_list":["post-7522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_topic-innovation","sf_topic-marketing","sf_location-global","sf_collection-web3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Web3 Tech Helps Brands Build Trusted, Sustainable Digital Communities - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/web3-nft-news\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Web3 Tech Helps Brands Build Trusted, Sustainable Digital Communities\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. Salesforce Web3 helps companies create, manage, and deploy non-fungible tokens (NFTs) in a trusted, scalable, and sustainable way. 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For the latest on Salesforce Einstein, go here. Salesforce Web3 helps companies create, manage, and deploy non-fungible tokens (NFTs) in a trusted, scalable, and sustainable way. 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