{"id":9601,"date":"2024-06-19T08:00:00","date_gmt":"2024-06-19T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9601"},"modified":"2024-06-26T13:47:27","modified_gmt":"2024-06-26T13:47:27","slug":"forrester-wave-b2b-commerce-2024","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/forrester-wave-b2b-commerce-2024\/","title":{"rendered":"Surf&#8217;s Up: Salesforce Named a Leader in Commerce Solutions for B2B in 2024 Forrester Wave\u2122"},"content":{"rendered":"\n<p>Salesforce today announced it has been named a Leader in The Forrester Wave\u2122: Commerce Solutions for B2B, Q2 2024 report. <a href=\"https:\/\/www.salesforce.com\/in\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> was recognized with the highest score in the Strategy category of the report, and a score of five (out of five) across 14 criteria, including AI, Vision, Innovation, Roadmap, Partner Ecosystem, Customer Account &amp; Contract Entitlements, and Reporting &amp; Analytics. Salesforce also received the maximum possible score in the Market Presence category.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tCommerce Cloud Innovations.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>See what\u2019s new on the most complete, AI-powered commerce platform on the planet.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/in\/commerce\/innovations\/\" target=\"_blank\">\n\t\t\t\t<span>DIVE IN<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Why it matters:<\/strong> According to Salesforce research, more than half (<a href=\"https:\/\/www.salesforce.com\/form\/commerce\/conf\/state-of-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">53%<\/a>) of all B2B sales revenue across most industries will be ecommerce-driven by 2026. And as buyer expectations rapidly evolve, being able to deliver a connected experience at every interaction is critical for bottom line growth and retaining loyal buyers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commerce Cloud helps B2B companies selling online increase margins, grow revenue, and drive productivity.&nbsp;<\/li>\n\n\n\n<li>Salesforce is the only platform that can natively connect Commerce across sales, service, and marketing, delivering an end-to-end personalized customer experience that is powered by AI and automation on the #1 CRM.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>The Salesforce perspective: <\/strong>\u201cB2B businesses are driving stronger customer relationships and profitable growth with Salesforce Commerce Cloud to power AI, automation, and insights across every buyer touchpoint,\u201d said Michael Affronti, SVP &amp; GM of Commerce Cloud. \u201cThanks to its trusted AI, integrated Data Cloud, a robust partner ecosystem, and purpose-built functionality for meeting even the most complex buyers needs, Commerce Cloud continues to set the standard for connected commerce and market leadership while helping its customers to thrive.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Thanks to its trusted AI, integrated Data Cloud, a robust partner ecosystem, and purpose-built functionality for meeting even the most complex buyers needs, Commerce Cloud continues to set the standard for connected commerce and market leadership while helping its customers to thrive.<\/p>\n<cite>Michael Affronti, SVP &amp; GM of Commerce Cloud<\/cite><\/blockquote>\n\n\n\n<p><strong>The Forrester report states:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c[Salesforce] has strength in vision, owing to its new <a href=\"https:\/\/www.salesforce.com\/in\/commerce\/ecommerce-apps\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Embedded Commerce strategy<\/a> to help customers start transacting with small steps, as well as to its AI-powered feature set that helps customers scale efficiently as they ramp up transactions.\u201d<\/li>\n\n\n\n<li>\u201cReference customers appreciate the speed with which they were able to implement the solution and the partnership they experienced with Salesforce.\u201d<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"12716\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2025\/12\/05\/cyber-week-ai-agents-sales\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/12\/Cyber-Week-Recap-Press-Release.png?w=1024\" class=\"content-card__image\" alt=\"Cyber Week AI Sales\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/12\/Cyber-Week-Recap-Press-Release.png 1200w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/12\/Cyber-Week-Recap-Press-Release.png?w=300&amp;h=169 300w, 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https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/12\/Cyber-Week-Recap-Press-Release.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2025\/12\/05\/cyber-week-ai-agents-sales\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min 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https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/01\/SharkNinja-Chooses-Agentforce-to-Scale-Global-Customer-Service.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/01\/SharkNinja-Chooses-Agentforce-to-Scale-Global-Customer-Service.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/01\/SharkNinja-Chooses-Agentforce-to-Scale-Global-Customer-Service.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/01\/SharkNinja-Chooses-Agentforce-to-Scale-Global-Customer-Service.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/01\/SharkNinja-Chooses-Agentforce-to-Scale-Global-Customer-Service.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2025\/01\/14\/shark-ninja-agentforce-customer-service\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSharkNinja Powers Up Global Customer Service with Agentforce\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/posts\/9601\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-additional-information\"><strong>Additional information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get a copy of the <a href=\"https:\/\/www.salesforce.com\/in\/form\/commerce\/forrester-wave-b2b-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Forrester Wave\u2122: Commerce Solutions For B2B, Q2 2024<\/a> report\u00a0<\/li>\n\n\n\n<li>Dive into the latest offerings for ecommerce companies on the <a href=\"https:\/\/www.salesforce.com\/commerce\/innovations\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud Innovations page<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/in\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Commerce Cloud<\/a>\u00a0<\/li>\n\n\n\n<li>Join the <a href=\"https:\/\/www.salesforce.com\/in\/form\/events\/webinars\/form-rss\/4612961\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce on Salesforce Product Roadmap<\/a> webinar on June 26 at 11 a.m. Pacific Time (PT)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today announced it has been named a Leader in The Forrester Wave\u2122: Commerce Solutions for B2B, Q2 2024 report. Commerce Cloud was recognized with the highest score in the Strategy category of the report, and a score of five (out of five) across 14 criteria, including AI, Vision, Innovation, Roadmap, Partner Ecosystem, Customer Account [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":9600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1201],"sf_theme":[1115],"sf_topic":[1129,1093],"sf_product":[1128],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-9601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlight","sf_theme-digital-transformation","sf_topic-awards-and-recognition","sf_topic-digital-transformation","sf_product-commerce-cloud","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Surf&#039;s Up: Salesforce Named a Leader in Commerce Solutions for B2B in 2024 Forrester Wave\u2122 - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/forrester-wave-b2b-commerce-2024\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Surf&#039;s Up: Salesforce Named a Leader in Commerce Solutions for B2B in 2024 Forrester Wave\u2122\" \/>\n<meta property=\"og:description\" content=\"Salesforce today announced it has been named a Leader in The Forrester Wave\u2122: Commerce Solutions for B2B, Q2 2024 report. Commerce Cloud was recognized with the highest score in the Strategy category of the report, and a score of five (out of five) across 14 criteria, including AI, Vision, Innovation, Roadmap, Partner Ecosystem, Customer Account [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/news\/stories\/forrester-wave-b2b-commerce-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-19T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-26T13:47:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/06\/Forrester_B2B-CommerceSolutions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/forrester-wave-b2b-commerce-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/forrester-wave-b2b-commerce-2024\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Surf&#8217;s Up: Salesforce Named a Leader in Commerce Solutions for B2B in 2024 Forrester Wave\u2122\",\"datePublished\":\"2024-06-19T15:00:00+00:00\",\"dateModified\":\"2024-06-26T13:47:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/forrester-wave-b2b-commerce-2024\/\"},\"wordCount\":432,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/forrester-wave-b2b-commerce-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2024\/06\/Forrester_B2B-CommerceSolutions.jpg\",\"inLanguage\":\"en-IN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/forrester-wave-b2b-commerce-2024\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/forrester-wave-b2b-commerce-2024\/\",\"name\":\"Surf's Up: Salesforce Named a Leader in Commerce Solutions for B2B in 2024 Forrester Wave\u2122 - 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