{"id":9907,"date":"2024-08-07T12:01:00","date_gmt":"2024-08-07T19:01:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9907"},"modified":"2024-08-14T19:03:11","modified_gmt":"2024-08-14T14:03:11","slug":"abrdn-compliance-data","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/news\/stories\/abrdn-compliance-data\/","title":{"rendered":"Global Investment Manager abrdn Boosts Compliance Efficiency with Salesforce Financial Services Cloud"},"content":{"rendered":"\n

Global investment company abrdn<\/a> is transforming its Know Your Client (KYC) operations with Salesforce Financial Services Cloud<\/a>, and Experience Cloud<\/a>, built on the Einstein 1 Platform<\/a>, aiming to make compliance checks faster and more secure.<\/p>\n\n\n\n

Why it\u2019s important:<\/strong> KYC is a standard compliance process used in the financial services industry to verify customers\u2019 identity, and checks are needed on an ongoing basis in accordance with anti-money laundering regulations. A robust KYC process is key for both a secure, efficient onboarding as well as ongoing reviews of abrdn\u2019s globally operating corporate clients, while also managing business risk effectively.<\/p>\n\n\n\n

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Benefits to abrdn, include a more seamless employee and client experience, centralization of data, and enhanced automation of controls.<\/p>\n<\/blockquote>\n\n\n\n

Driving the news: <\/strong>Salesforce is driving Edinburgh-based abrdn\u2019s compliance efficiency by streamlining KYC workflows, client portal document collection, real-time reporting, and aiding faster decision-making.<\/p>\n\n\n\n

Benefits to abrdn, include a more seamless employee and client experience, centralization of data, and enhanced automation of controls.<\/p>\n\n\n\n

abrdn manages the KYC process via guided workflows and dynamic paths depending on the nature of each corporate client to deliver improved client experiences. This is possible thanks to Salesforce Financial Services Cloud, which comes out of the box with all the features in Sales Cloud<\/a> and Service Cloud<\/a>, plus industry-specific data models, processes, and capabilities.<\/p>\n\n\n\n

abrdn clients can now log onto a self-service portal built on Experience Cloud and submit their documentation securely in just four clicks, with an intuitive user interface.  <\/p>\n\n\n\n

Monthly reports, which were previously compiled manually, are pulled automatically with CRM Analytics<\/a> and updated every day to ensure real-time visibility into client profiles. Employees can track the progress of compliance checks and how they\u2019ve interacted with a customer. <\/p>\n\n\n\n

The integration with third-party apps such as Moody\u2019s Orbis, which stores legal entity data on private companies, helps accelerate compliance check timelines.<\/p>\n\n\n\n

Integration of data across its business ensures accurate reporting and compliance in a heavily regulated industry.<\/p>\n\n\n\n