{"id":10713,"date":"2024-11-20T05:00:00","date_gmt":"2024-11-20T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=10713"},"modified":"2024-11-20T15:00:04","modified_gmt":"2024-11-20T15:00:04","slug":"fisher-paykel-agentforce-data-cloud-boost-sales","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2024\/11\/20\/fisher-paykel-agentforce-data-cloud-boost-sales\/","title":{"rendered":"Fisher &amp; Paykel Chooses Salesforce Agentforce to Boost Global Customer Sales and Service"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Deployment of autonomous AI agents at Fisher &amp; Paykel will help provide 24\/7, tailored support for customers&nbsp;<\/em><\/p>\n\n\n\n<p><strong>SAN FRANCISCO AND AUCKLAND, NEW ZEALAND <\/strong>\u2013 <strong>November 20, 2024<\/strong> \u2013 Salesforce (NYSE: CRM), the world&#8217;s #1 AI CRM, today announced that luxury appliance manufacturer Fisher &amp; Paykel will deploy <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> to scale its customer support team with <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/autonomous-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">autonomous agents<\/a> \u2014 taking actions like answering frequently asked questions, scheduling service appointments, and more, freeing up human agents&#8217; time for higher value tasks.<\/p>\n\n\n\n<p>Agentforce, a new layer on the Salesforce Platform that enables companies to easily build and deploy <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/what-are-ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> that can autonomously take action across any business function, will help Fisher &amp; Paykel deliver around-the-clock, high-quality support, giving customers experiences that are in keeping with its premium appliances. And, by handing off simpler and more routine tasks to agents, Fisher &amp; Paykel\u2019s human reps will have more time to spend \u200cbuilding customer relationships that increase sales.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tHumans with Agents Drive Customer Success Together.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/in\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>AGENTFORCE IS HERE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>\u201cOur customers expect efficient and personalized experiences when they engage with our brand \u2014 experiences that mirror the luxury of our products,\u201d said Rudi Khoury, Chief Digital Officer, Fisher &amp; Paykel. \u201cWith Agentforce, we will enhance our partnership with Salesforce, deploying autonomous agents that will deliver for our customers when they need us most, while simultaneously driving sales.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With Agentforce, we will enhance our partnership with Salesforce, deploying autonomous agents that will deliver for our customers when they need us most, while simultaneously driving sales.<\/p>\n<cite> Rudi Khoury, Chief Digital Officer, Fisher &amp; Paykel<\/cite><\/blockquote>\n\n\n\n<p>Fisher &amp; Paykel, which strives to be the most human-centered appliance brand in the world, recognized the need to engage the right partner to create a step change in the quality of its customer service experience. Employees lacked visibility into customers\u2019 interaction histories, leading to prolonged, less efficient service calls. To provide more precise appointment times, technicians required better visibility into the specifics of their onsite jobs.<\/p>\n\n\n\n<p>Additionally, professional customers like retailers, builders, and designers sought more convenient ways to collaborate with the company, like the ability to check inventory and place orders online at any time, rather than waiting to call their representative during business hours.<\/p>\n\n\n\n<p>With Agentforce, autonomous agents will be able to respond automatically to frequently asked questions, process orders, and schedule service appointments. Agents can also provide details to the technician leading any onsite jobs, giving them information on where the appointment is located and how old the appliance might be, freeing up human time for higher value tasks.&nbsp;<\/p>\n\n\n\n<p>For example, Agentforce will be able to take actions, like proactively notifying a customer that their freezer temperature is showing irregularities. The autonomous AI agent will diagnose the problem, alert the service team, and then help the customer schedule an appointment to resolve the issue. Next, the agent passes off the work order to a technician for the onsite job, while also providing job-specific details and knowledge articles and generating a post-work summary.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13341\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/stories\/the-agentic-edge-navigating-the-2026-workforce-revolution\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"792\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=1024\" class=\"content-card__image\" alt=\"Graphic highlighting the four principals of building the human agent workforce.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png 1600w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=300&amp;h=232 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=768&amp;h=594 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=1024&amp;h=792 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=1536&amp;h=1188 1536w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=264&amp;h=204 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=472&amp;h=365 472w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=678&amp;h=524 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=150&amp;h=116 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=250&amp;h=193 250w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=1218&amp;h=942 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/the-agentic-edge-navigating-the-2026-workforce-revolution\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Agentic Edge: Navigating the 2026 Workforce Revolution\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13312\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-south-asia-anthem\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"575\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1024\" class=\"content-card__image\" alt=\"One Salesforce, One South Asia\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png 2228w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1024&amp;h=575 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1536&amp;h=863 1536w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=2048&amp;h=1151 2048w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1218&amp;h=684 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-south-asia-anthem\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Sound of Salesforce South Asia: Celebrating Our People and Culture\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t1 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_press_release\/10713\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-expanding-sales-and-service-with-agents-data-and-crm\"><strong>Expanding sales and service with agents, data, and CRM<\/strong><\/h2>\n\n\n\n<p>With Salesforce, Fisher &amp; Paykel has a single platform that brings together AI, data, and CRM to enable next-generation customer and employee experiences. In addition to Agentforce, Fisher and &amp; Paykel is leveraging Salesforce to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unlock Trapped Data:<\/strong> <a href=\"https:\/\/www.salesforce.com\/in\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> can unlock trapped customer data, create a 360-degree view of every customer, and ground Agentforce agents with its CRM engagement and other data needed to deliver trusted, accurate output. <a href=\"https:\/\/www.salesforce.com\/in\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a> uses the data to create hyper-personalized marketing segments. The company can also trigger automated journeys based on customers\u2019 buying signals, such as visits to specific product pages on the website.\u00a0<\/li>\n\n\n\n<li><strong>Increase Customer Engagement: <\/strong>With the ability to send more targeted communication, Fisher &amp; Paykel is now sending more emails and achieving better results. For example, in 2023, it saw a 206% increase in unique opens and an 112% increase in unique clicks generated.<\/li>\n\n\n\n<li><strong>Personalize Support: <\/strong>With <a href=\"https:\/\/www.salesforce.com\/in\/service\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, Fisher &amp; Paykel can provide smarter, more custom support to customers all over the globe. Integrated with the brand\u2019s call center technology, it provides operators with instant insight into the customer at the end of the phone\u200c \u2014 \u200cletting them continue the conversation where the last operator left off without the customer having to repeat themselves. With Service Cloud, the average service rep training time is reduced by 76%. Service agents can also book an on-site service technician, then and there on the phone, using <a href=\"https:\/\/www.salesforce.com\/in\/service\/field-service-management\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Field Service<\/a>. Appointment confirmations are sent automatically the evening prior and include a link where customers can track the arrival of their technician.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u201cConsumers of any product expect customer service to be quick, effective, and personal. That is exactly what Agentforce will deliver for Fisher &amp; Paykel,\u201d said Adam Evans, EVP &amp; GM of Salesforce AI Platform. \u201cWith Agentforce, Fisher &amp; Paykel is unlocking new capabilities for sales and service while augmenting their employees, building deeper customer relationships, and driving unprecedented growth and profitability.&#8221;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13341\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable 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https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=1218&amp;h=942 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/the-agentic-edge-navigating-the-2026-workforce-revolution\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Agentic Edge: Navigating the 2026 Workforce Revolution\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13312\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-south-asia-anthem\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"575\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1024\" class=\"content-card__image\" alt=\"One Salesforce, One South Asia\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png 2228w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1024&amp;h=575 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1536&amp;h=863 1536w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=2048&amp;h=1151 2048w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1218&amp;h=684 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-south-asia-anthem\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Sound of Salesforce South Asia: Celebrating Our People and Culture\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t1 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_press_release\/10713\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read more about how <a href=\"https:\/\/www.salesforce.com\/customer-stories\/fisher-and-paykel\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Fisher &amp; Paykel is using Salesforce<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> and <a href=\"https:\/\/www.salesforce.com\/in\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/in\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/in\/service\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-fisher-amp-paykel\"><strong>About Fisher &amp; Paykel<\/strong><\/h4>\n\n\n\n<p>Luxury appliances, designed in Aotearoa New Zealand since 1934.<\/p>\n\n\n\n<p>Fisher &amp; Paykel is a global luxury appliance company founded in New Zealand with a unique culture of curiosity and world-first innovation. For 90 years, we have challenged conventional appliance design with a human insight, performance innovation and technology-led approach, resulting in iconic products that respond to the changing nature of the kitchen and reimagine the future of fabric care.&nbsp;<\/p>\n\n\n\n<p>Today, as we design for a changing world, we carry our legacy of innovation into the future with efficient, connected and refined appliance ecosystems. Built to last and engineered for life, they integrate seamlessly with modern homes and lifestyles, and accelerate our carbon-zero transition.<\/p>\n\n\n\n<p>* Any unreleased services or features referenced in this post are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deployment of autonomous AI agents at Fisher &amp; Paykel will help provide 24\/7, tailored support for customers&nbsp; SAN FRANCISCO AND AUCKLAND, NEW ZEALAND \u2013 November 20, 2024 \u2013 Salesforce (NYSE: CRM), the world&#8217;s #1 AI CRM, today announced that luxury appliance manufacturer Fisher &amp; Paykel will deploy Agentforce to scale its customer support team with [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":10712,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1126],"sf_theme":[1114],"sf_topic":[2802,1092,1100,1104,1183],"sf_product":[2760,1135,1125,1170,2651],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[2672],"sf_visibility":[],"coauthors":[1097],"class_list":["post-10713","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-customer","sf_theme-artificial-intelligence","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-customer-success","sf_topic-data","sf_product-agentforce","sf_product-marketing-cloud","sf_product-service-cloud","sf_product-data-cloud","sf_product-einstein-ai","sf_location-global","sf_collection-ai-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fisher &amp; 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