{"id":11258,"date":"2025-05-15T06:00:00","date_gmt":"2025-05-15T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=11258"},"modified":"2025-05-15T15:03:08","modified_gmt":"2025-05-15T14:03:08","slug":"agentforce-flexible-pricing-news","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2025\/05\/15\/agentforce-flexible-pricing-news\/","title":{"rendered":"Salesforce Introduces New Flexible Agentforce Pricing to Accelerate the Digital Labor Revolution"},"content":{"rendered":"\n

New \u2018Flex Credits\u2019 pricing model enables businesses to scale AI-powered digital labor to every employee, department, and process<\/em><\/p>\n\n\n\n

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SAN FRANCISCO \u2013 May 15, 2025 \u2013 <\/strong>Salesforce (NYSE: CRM), the global leader in AI CRM, today introduced new flexible pricing for Agentforce designed to meet rapidly accelerating demand for digital labor for every employee, department, and business process. AI adoption is moving at an unprecedented pace, yet for many CIOs, the challenge lies in maintaining cost control amid the pressure to innovate. According to Salesforce\u2019s CIO AI Trends research<\/a>, 90% report that managing AI costs is limiting their ability to drive value, a finding reinforced by recent reporting from CIO.com.<\/p>\n\n\n\n

Organizations are increasingly seeking a pricing model aligned to how AI agents deliver business outcomes and create value. This new approach enables teams to start small, experiment flexibly with different use cases, and then scale their success across their entire enterprise, empowering humans and agents to work together seamlessly to drive success.<\/p>\n\n\n\n

To accelerate this shift toward limitless digital labor capacity, Salesforce today introduced three major pricing innovations explicitly designed to unlock AI adoption at scale, empower organizations to expand their digital workforces, and deliver strategic investment flexibility enterprise-wide:<\/p>\n\n\n\n

1. New Flex Credits to scale Agentforce across every workflow <\/strong>
Thousands of organizations have successfully leveraged Salesforce\u2019s existing conversational pricing at $2 per conversation. Now, Salesforce introduces Flex Credits, offering customers unprecedented flexibility with a consumption-based model that aligns cost with business outcomes. Flex Credits ensure you only pay for the exact actions Agentforce performs\u200c \u2014 \u200cwhether that’s updating customer records, automating complex workflows, or resolving cases. Each of these actions consumes just 20 Flex Credits ($0.10 per action), directly tying your investment to measurable, valuable AI-driven results.<\/p>\n\n\n\n

Flex Credits, available in packs of 100,000 credits ($500), empower companies to scale and manage AI investments effectively, driving deeper and broader business outcomes. Through the Salesforce Digital Wallet, customers can strategically allocate AI spend to align directly with high-value use cases, optimizing their AI initiatives for maximum impact. Additionally, organizations gain detailed insights into usage trends, credit consumption, demand forecasting, and can proactively manage their supply of credits as new agents launch and AI adoption expands.<\/p>\n\n\n\n

2. New Flex Agreement to shift investment as priorities change<\/strong>
Salesforce\u2019s new Flex Agreement allows organizations to manage both human and digital labor and strategically shift their investments between user licenses or digital labor as their business priorities demand. This agreement enables customers to get the most from their budgets, converting user licenses into Flex Credits, or Flex Credits into new user licenses, for exploring new, value-generating use cases. The structure of the Flex Agreement empowers organizations to continually adapt their AI investment strategies, supporting expanded growth and revenue opportunities while increasing overall spending efficiency. <\/p>\n\n\n\n

3. New Agentforce user licenses, and add-ons with included Agentforce usage<\/strong>
Organizations today are actively leveraging Agentforce to empower their teams, driving growth and innovation across every department. Customers are successfully deploying specialized AI agents<\/a> to work side-by-side with their employees\u200c \u2014 \u200cautomating routine tasks in sales, streamlining employee onboarding in HR, rapidly surfacing IT knowledge, and proactively resolving customer service cases. <\/p>\n\n\n\n

Salesforce\u2019s new Agentforce user licenses and add-ons make it easier than ever to bring these powerful capabilities to every employee, offering unlimited employee-facing agent usage in a simple per user per month (PUPM) pricing model. With AI seamlessly integrated within Salesforce and Slack, businesses can effortlessly and confidently augment their teams in every part of their business with digital labor\u200c \u2014 \u200call without the concern of running into usage caps. <\/p>\n\n\n\n

What Industry Analysts & Customers Are Saying<\/h4>\n\n\n\n

\u201cSalesforce\u2019s new flexible pricing model allows us to use AI agents for different types of use cases far beyond customer service and traditional CRM, and aligns our costs directly with the business value we achieve,\u201d said Elia Wallen, CEO, Engine. \u201cIt\u2019s a sign of Salesforce\u2019s ongoing evolution from a software provider into a technology partner that\u2019s deeply embedded with our IT organization so that we can deploy AI agents across our company and scale business results using their tools and technology.\u201d <\/p>\n\n\n\n

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Salesforce\u2019s new flexible pricing model allows us to use AI agents for different types of use cases far beyond customer service and traditional CRM, and aligns our costs directly with the business value we achieve.<\/p>\nElia Wallen, CEO, Engine<\/cite><\/blockquote>\n\n\n\n

\u201cAI implementation is a business decision as much as a technology one,\u201d said Kirsten Rhodes, Vice Chair, Client Relationship Development Leader, Deloitte US. \u201cSalesforce\u2019s new approach gives organizations the ability to customize their investments to not only help achieve their goals now but the flexibility to adapt to their evolving needs in the future.\u201d*<\/p>\n\n\n\n

\u201cThe shift toward a flexible consumption model is exactly what’s needed to empower organizations to adopt AI more confidently as Agentforce\u2019s capabilities expand to new use cases far beyond conversation-based customer interactions,\u201d said Ritu Jyoti, GVP and GM, AI and Data at IDC. \u201cIt allows businesses to align their investments more closely with the value derived from agent performance, and Salesforce has taken it a step further \u2013 giving customers flexibility not just in how they use credits but allowing them to swap between seats and credits as companies experiment with deploying \u2018digital labor\u2019 in their organizations.\u201d <\/p>\n\n\n\n

\u201cThis new approach should make it much easier to do business with Salesforce \u2013 particularly as their portfolio of offerings expands with the evolution of agentic AI and their platform approach with Agentforce,\u201d said Patrick Moorhead, CEO and Chief Analyst, Moor Insights & Strategy. \u201cAllowing customers the flexibility to reallocate budget or swap unused licenses for credits that can be used toward new investments like Agentforce, is very powerful and unique. It\u2019s lowering the barrier to entry for experimentation and adoption of Agentforce.\u201d<\/p>\n\n\n\n

\u201cOur research indicates that businesses are continuing to significantly invest in agentic AI to improve customer experiences as expectations around personalization and fast resolution times increase,\u201d said Sheryl Kingstone, Distinguished Analyst, 451 Research, part of S&P Global Market Intelligence. \u201cWhile the majority of businesses still prefer to purchase technology using a license model, there is a rising desire for pricing that\u2019s aligned to outcomes.”**<\/p>\n\n\n\n

Pricing Summary<\/h4>\n\n\n\n

Flex Credits \u2014 Pay per action as you scale with Agentforce<\/p>\n\n\n\n