{"id":11279,"date":"2025-05-21T11:20:34","date_gmt":"2025-05-21T10:20:34","guid":{"rendered":""},"modified":"2025-05-21T11:20:35","modified_gmt":"2025-05-21T10:20:35","slug":"agentforce-rahul-dravid-brand-campaign","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2025\/05\/21\/agentforce-rahul-dravid-brand-campaign\/","title":{"rendered":"Agentforce Takes Center Stage as Salesforce and Rahul Dravid Kick Off Phase Two of Brand Partnership"},"content":{"rendered":"\n

India, May 19, 2025: <\/strong>Salesforce, the #1 CRM*, today announced the second phase of its brand collaboration with Rahul Dravid<\/a>, former head coach of the Indian Men’s cricket team. This phase introduces a focused campaign around Agentforce<\/a>, Salesforce\u2019s AI-powered solution built to transform sales, service, and marketing for businesses across segments. The campaign positions Agentforce as a growth engine, enabling businesses to deliver seamless, AI-driven customer experiences and achieve stronger engagement with existing clients.<\/p>\n\n\n\n

Building on the success of last year\u2019s \u201cGrowing with India\u201d<\/em> campaign, which marked Salesforce\u2019s first Indian brand campaign, the new initiative continues to underscore the company\u2019s core promise: We help Indian businesses grow.<\/em> The campaign positions Salesforce as a trusted partner that not only understands the evolving needs of Indian enterprises but also delivers real, measurable outcomes through innovation.<\/p>\n\n\n\n

At the heart of the campaign are two digital films featuring Rahul Dravid in relatable business roles\u2014a bike dealership owner and a resort manager\u2014demonstrating how Agentforce enables brands to connect with customers in a more personalized and proactive way, while autonomously taking action to drive customer delight. <\/p>\n\n\n\n

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