{"id":11475,"date":"2025-07-04T12:30:02","date_gmt":"2025-07-04T07:00:02","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=11475"},"modified":"2025-07-04T15:03:07","modified_gmt":"2025-07-04T09:33:07","slug":"ai-godrej-capital-lending","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2025\/07\/04\/ai-godrej-capital-lending\/","title":{"rendered":"Salesforce to Advance AI-Led Processes for Godrej Capital\u2019s Lending Business\u00a0"},"content":{"rendered":"\n

Collaboration brings together Salesforce\u2019s AI-led platforms and Deloitte\u2019s implementation expertise to accelerate the digital lending process of Godrej Capital\u2019s subsidiaries.<\/em><\/p>\n\n\n\n

The collaboration integrates Salesforce’s AI-driven Loan Origination System (LOS) to complement and strengthen the existing AI-led infrastructure of Godrej Capital subsidiaries, accelerating digital onboarding, risk intelligence, and operational agility.<\/em><\/p>\n\n\n\n

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Mumbai, July 4, 2025<\/strong>: Godrej Capital, the financial services arm of the Godrej Industries Group, and Salesforce, the #1 AI CRM*, today announced a strategic collaboration to deepen Godrej Capital\u2019s subsidiaries\u2019 technology edge in digital lending infrastructure and drive superior customer experience across its portfolio in India. Deloitte India has been onboarded as the implementation partner for this initiative, facilitating seamless integration and accelerated deployment of Salesforce\u2019s advanced platforms across Godrej Capital\u2019s lending ecosystem.<\/p>\n\n\n\n

Known for its consistent focus on innovation and early adoption of GenAI-driven solutions, this collaboration with Salesforce reflects a shared vision to build a future-ready, digitally agile lending ecosystem. With Deloitte\u2019s proven expertise in delivering large-scale technology transformations, the partnership is expected to significantly enhance operational agility, customer experience, and risk intelligence across the company\u2019s product portfolio.<\/p>\n\n\n\n

As a part of this collaboration, the company is enhancing its lending infrastructure by consolidating its LOS into best-in-class AI-driven platforms, powered by Salesforce, across its entire product line, alongside its existing core customer relationship management (CRM) platform. This modernized infrastructure enables the delivery of highly intelligent, seamless, and personalized lending journeys – right from initial application to disbursement. These enhancements are aimed at further improving turnaround times, driving accuracy, and strengthening credit delivery for individuals and enterprises across India.<\/p>\n\n\n\n

By leveraging Salesforce\u2019s AI-driven insights, the company is creating a more agile, data-lending process to support smarter cross-selling strategies, sharpen risk management, and deliver more tailored experiences at scale. With a unified 360-degree view of customers across products, channels, and touchpoints, the company is well-positioned to continue offering exceptional customer service, operational agility, and minimized manual interventions across its lending lifecycle.<\/p>\n\n\n\n

Comments on the news:<\/strong><\/h2>\n\n\n\n

Manish Shah, MD & CEO, Godrej Capital<\/strong>, said, \u201cAt Godrej Capital, our technology-first approach and ongoing investments in GenAI have been key to how we scale financial solutions. Our continued association with Salesforce, a global leader in AI-driven platforms complements these efforts, enabling us to deliver even smarter credit experiences, improve operational efficiency, and create new opportunities for personalization and speed. More importantly, this partnership reflects our shared focus on applying technology to solve real-world challenges in financial services and supporting India’s broader economic growth through a more inclusive, agile lending ecosystem.\u201d<\/em><\/p>\n\n\n\n

Arundhati Bhattacharya, President and CEO, Salesforce – South Asia<\/strong>, shared, \u201cThe financial services industry is at a defining moment \u2014 where technology is not just enhancing systems, but fundamentally reshaping how institutions engage, decide, and serve their customers. In a digital-first world, the future will belong to those who lead with intelligence, agility, and trust. AI is central to this shift – enabling faster decisions, deeper customer insight, and more personalized engagement at scale. Godrej Capital stands out as a bold innovator in this space – combining a strong customer-first ethos with a digital-first mindset. As they reimagine credit delivery not only for India\u2019s MSMEs but for every borrower, entrepreneur, and household that fuels the country\u2019s growth, we\u2019re proud to support their journey with a unified, AI-powered platform that brings together data, intelligence, and speed to unlock the next frontier of inclusive growth.\u201d<\/em><\/p>\n\n\n\n