{"id":11820,"date":"2025-08-19T17:08:24","date_gmt":"2025-08-19T11:38:24","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=11820"},"modified":"2025-08-19T17:31:24","modified_gmt":"2025-08-19T12:01:24","slug":"75-percent-apac-cfos-believe-ai-agents-will-transform-business","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2025\/08\/19\/75-percent-apac-cfos-believe-ai-agents-will-transform-business\/","title":{"rendered":"75% of APAC CFOs Believe That AI Agents Will Drive Revenue and Transform Existing Organizational Structures: Salesforce Research"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>CFOs recognise that AI has evolved from an emerging technology to a strategic tool, with only 3% of APAC CFOs still conservative in their AI strategy, down drastically from 63% five years ago\u00a0<\/em><\/p>\n\n\n\n<p><strong>Delhi, 19 August 2025<\/strong> \u2013 Chief Financial Officers (CFOs) in Asia Pacific (APAC) have fundamentally shifted their approach to <a href=\"https:\/\/www.salesforce.com\/in\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Artificial Intelligence (AI)<\/a>, according to new research from Salesforce, moving from cautious spenders to strategic investors who are betting on AI not just for cost-cutting, but as a crucial engine for long-term revenue growth.<\/p>\n\n\n\n<p>A striking 63% of APAC CFOs reported having a conservative AI strategy in 2020. Fast forward to today, and that number has plummeted to a mere 3%. This rapid transformation highlights a widespread recognition among financial leaders that AI is no longer just an emerging technology but a crucial tool for enhancing efficiency, optimizing operations, and, critically, driving long-term growth.<\/p>\n\n\n\n<p>CFOs&#8217; fundamental rethinking of tech investment ROI, according to the data, explains this transformation. Half (50%) of APAC CFOs say <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/ai-agents\/\">AI agents<\/a> \u2014 <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/digital-labor\/\">digital labour<\/a> capable of performing tasks autonomously \u2014 are changing how they evaluate ROI, measuring the success of technology investments beyond traditional metrics to encompass a broader range of business outcomes.\u00a0<\/p>\n\n\n\n<p>\u201cThe introduction of digital labor isn\u2019t just a technical upgrade \u2014 it represents a decisive and strategic shift for CFOs,\u201d said <strong>Robin Washington, President and Chief Operating and Financial Officer at Salesforce<\/strong>. \u201cWith AI agents, we\u2019re not merely transforming business models; we\u2019re fundamentally reshaping the entire scope of the CFO function. This demands a new mindset as we expand beyond financial stewards to also become architects of agentic enterprise value.<\/p>\n\n\n\n<p>Last year, in fact, <a href=\"https:\/\/www.cfo.com\/news\/65-of-cfos-are-under-pressure-to-get-roi-from-technology-IBM-CFO-2024-report\/726806\/\" target=\"_blank\" rel=\"noreferrer noopener\">65%<\/a> of global CFOs faced pressure to accelerate tech investment ROI. Today, they recognize the value of AI isn\u2019t just about short-term cost-cutting, but also long-term business outcomes like revenue generation, productivity gains and improved decision-making. \u2013\u00a0 things AI agents are uniquely suited to improve.\u00a0<\/p>\n\n\n\n<p>\u201cThe ROI of older technology often depends on immediate, measurable results,\u201d said <strong>one CFO survey respondent<\/strong>, \u201cwhile AI\u2019s returns may accrue over the long term through an ongoing process and new business models.\u201d<\/p>\n\n\n\n<p><strong>By the numbers<\/strong>:<\/p>\n\n\n\n<p><strong>More APAC CFOs shift from conservative to aggressive AI strategies&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Five years ago, almost two-thirds (63%) of CFOs in APAC adhered to a conservative AI strategy and a third (33%) did so until just two years ago.<\/li>\n\n\n\n<li>Now, just 3% of APAC CFOs maintain a conservative AI strategy, and a third have officially adopted an aggressive approach.<\/li>\n<\/ul>\n\n\n\n<p><strong>APAC CFOs are dedicating nearly a quarter of their AI budget to agents, and it is fundamentally reshaping their spending perspectives.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On average, APAC CFOs report dedicating 23% of their current, total AI budget on AI agents.<\/li>\n\n\n\n<li>60% of APAC CFOs say AI agents\/digital labor are critical, and will continue to be critical, to compete in the current economic environment.<\/li>\n\n\n\n<li>62% of APAC CFOs say AI agents\/digital labor is changing their perspective on how their business spends money.\n<ul class=\"wp-block-list\">\n<li>Almost a\u00a0 third (32%) say AI requires them to have a bolder mindset around technology investments.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>APAC CFOs report AI agents both reduce costs and boost revenue by taking on routine and strategic tasks<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>75% of APAC CFOs believe that AI agents will not only cut costs, but drive revenue.<\/li>\n\n\n\n<li>CFOs implementing AI agents expect agents will increase company revenue by almost 20%.\u00a0<\/li>\n\n\n\n<li>77% of APAC CFOs say AI agents will transform their business model.<\/li>\n\n\n\n<li>58% of APAC CFOs think AI agents will take on more strategic work than routine tasks.<\/li>\n<\/ul>\n\n\n\n<p><strong>APAC CFOs Embrace AI As a Strategic Partner<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>83% of APAC CFOs are increasingly using AI to make business decisions.\n<ul class=\"wp-block-list\">\n<li>The top three tasks APAC CFOs are delegating to AI agents are risk assessments (85%), financial forecasting (65%), and profitability assessments\u00a0 (58%).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Agentic AI is changing how APAC CFOs evaluate ROI \u2014 moving beyond traditional metrics to encompass a wider range of business outcomes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50% of APAC CFOs say AI agents change how they evaluate ROI.\n<ul class=\"wp-block-list\">\n<li><em>\u201cTraditional technology investments mainly focus on immediate financial returns that can be easily visible, but AI benefits are a mix of long and short term duration. KPIs are focused based on business outcomes.\u201d &#8211; CFO Survey Respondent<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>With the introduction of agents, top factors to evaluate AI ROI in APAC are now expansive, encompassing more than just direct savings and near-term benefits:\n<ul class=\"wp-block-list\">\n<li>Productivity or efficiency improvements (#1)\u00a0<\/li>\n\n\n\n<li>Risk and compliance improvements (#2)<\/li>\n\n\n\n<li>Cost savings or avoidance (#3)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>CFOs also view AI as a valuable way to ensure ROI through better financial control.\n<ul class=\"wp-block-list\">\n<li><em>\u201cAI provides real-time budget tracking, which improves forecasting accuracy and helps protect ROI from overspending through better financial control,\u201d &#8211; CFO Survey Respondent<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>For CFOs, redefining ROI requires a mindset shift from valuing short-term to long-term success\n<ul class=\"wp-block-list\">\n<li>The two main concerns keeping APAC CFOs up at night regarding their AI strategy are security or privacy threats (68%) and the long time to ROI (62%).\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cOther technology does not typically involve the ethical risks AI does, if AI goes wrong, the reputational cost affects ROI in ways regular tools never would.\u201d &#8211; CFO Survey Respondent<\/em><\/li>\n\n\n\n<li><em>\u201cThe ongoing investment required for retraining, monitoring, and improving AI models makes ROI more fluid than for fixed-function tools.\u201d &#8211; CFO Survey Respondent<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>More information<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the global newsroom post <a href=\"https:\/\/www.salesforce.com\/news\/stories\/cfos-invest-ai-for-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Methodology<\/strong><\/p>\n\n\n\n<p>Salesforce conducted a double-blind online survey in partnership with Morning Consult among 261 global Chief Financial Officers (CFOs) from 24 countries across AMER, EMEA and APAC. In APAC, 60 respondents were surveyed across Australia, India, Japan, New Zealand, Singapore and South Korea.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CFOs recognise that AI has evolved from an emerging technology to a strategic tool, with only 3% of APAC CFOs still conservative in their AI strategy, down drastically from 63% five years ago\u00a0 Delhi, 19 August 2025 \u2013 Chief Financial Officers (CFOs) in Asia Pacific (APAC) have fundamentally shifted their approach to Artificial Intelligence (AI), [&hellip;]<\/p>\n","protected":false},"author":712,"featured_media":9778,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":true,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1109],"sf_theme":[2819],"sf_topic":[2802],"sf_product":[2760],"sf_industry":[1136],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1189],"sf_collection":[],"sf_visibility":[1522],"coauthors":[2817],"class_list":["post-11820","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-corporate","sf_theme-agentic-ai","sf_topic-agents","sf_product-agentforce","sf_industry-financial-services","sf_location-apac"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>75% of APAC CFOs Believe That AI Agents Will Drive Revenue and Transform Existing Organizational Structures: Salesforce 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