{"id":12880,"date":"2026-01-15T08:45:00","date_gmt":"2026-01-15T16:45:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=12880"},"modified":"2026-01-27T18:06:31","modified_gmt":"2026-01-27T12:36:31","slug":"world-economic-forum-agentforce-agentic-assistant","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/01\/15\/world-economic-forum-agentforce-agentic-assistant\/","title":{"rendered":"World Economic Forum and Salesforce Empower Global Leaders with First-of-its-Kind Agentic Assistant for the 2026 Annual Meeting in Davos"},"content":{"rendered":"\n

The Forum activates its vast data stores through Agentforce 360, enabling a level of preparation and decision-making for its over 3,000 attendees previously unachievable by human processing alone<\/em><\/p>\n\n\n\n

January 15, 2026 \u2013 SAN FRANCISCO \u2013<\/strong> Salesforce (NYSE: CRM), the world\u2019s #1 CRM, today announced the activation of the World Economic Forum\u2019s institutional knowledge powered by Agentforce 360<\/a> to support over 3,000 of the world\u2019s most influential leaders at the 2026 World Economic Forum Annual Meeting. The Forum has launched a new proactive, high-precision concierge app, \u201cEVA,\u201d built on the Agentforce 360 Platform<\/a>, Salesforce\u2019s agentic platform. EVA will empower attendees to move beyond traditional information access, with an AI agent that doesn\u2019t just answer questions, but can reason, prioritize, and act on a leader\u2019s behalf at the 2026 Annual Meeting.\u00a0<\/p>\n\n\n\n

Scheduled for January 19\u201323 in Davos, Switzerland, this year\u2019s event is set to be the largest meeting in the organization’s history. With over 450 high-impact sessions and thousands of specialized interactions, the gap between available insight and the speed and ability to take action can be wide. By reasoning within the context of more than a decade of the World Economic Forum\u2019s trusted institutional data, EVA acts as a force multiplier for attendees. It moves beyond chatbots and traditional FAQs, serving as a unified interface to help leaders navigate the physical event space, manage personal agendas, and facilitate networking. <\/p>\n\n\n\n

Using Agentforce 360, the new app brings together AI agents<\/a>, data, and people on one trusted platform to help elevate every attendee\u2019s experience. EVA reduces manual tasks by recommending high-impact sessions, scheduling bilaterals, and generating comprehensive briefing documents in seconds. This turns what once required extensive preparation into instant, actionable intelligence.<\/p>\n\n\n\n

“As we power the largest Davos ever, we’re excited for every attendee to experience what it means to have an AI agent working alongside them \u2014 and how Agentforce<\/a> elevates what people and organizations can achieve,\u201d said Marc Benioff, Chair and CEO of Salesforce. \u201cEVA, powered by Agentforce 360, is far more than a chatbot. It\u2019s an agentic concierge, grounded in trusted data, that helps leaders move faster, prepare better, and take action. This is the Agentic Enterprise<\/a> coming to life.”<\/p>\n\n\n\n

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EVA, powered by Agentforce 360, is far more than a chatbot. It\u2019s an agentic concierge, grounded in trusted data, that helps leaders move faster, prepare better, and take action. This is the Agentic Enterprise coming to life.<\/p>\nMarc Benioff, Chair and CEO, Salesforce<\/cite><\/blockquote>\n\n\n\n

\u201cWe are deploying AI agents to support our staff in the event preparation, and to augment the experience for our participants,\u201d said B\u00f8rge Brende, President and CEO of the World Economic Forum. \u201cWe aren\u2019t just optimising agendas; we are unlocking the full depth of the World Economic Forum\u2019s institutional knowledge and putting it directly into the hands of every single attendee.\u201d<\/p>\n\n\n\n

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