{"id":13215,"date":"2026-03-03T07:03:47","date_gmt":"2026-03-03T01:33:47","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=13215"},"modified":"2026-03-06T00:41:24","modified_gmt":"2026-03-05T19:11:24","slug":"91-of-indian-sales-professionals-say-ai-agents-are-mission-critical-to-business-success","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/03\/03\/91-of-indian-sales-professionals-say-ai-agents-are-mission-critical-to-business-success\/","title":{"rendered":"91% of Indian Sales Professionals Say AI Agents Are Mission-Critical to Business Success"},"content":{"rendered":"\n<p><em>Key Takeaways<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>AI and Agents rank as a top 3 growth tactic for 2026.<\/em><\/li>\n\n\n\n<li><em>Top performers are 1.7x more likely to use AI agents than struggling teams<\/em><\/li>\n\n\n\n<li><em>AI agents are expected to slash research time by 35% and content creation by 38% for Indian sellers<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>BANGALORE, March 3, 2026:<\/strong> <a href=\"https:\/\/www.salesforce.com\/in\/?ir=1\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>, the world\u2019s #1 AI CRM*, today announced findings from its latest <a href=\"https:\/\/www.salesforce.com\/en-us\/wp-content\/uploads\/sites\/4\/documents\/reports\/sales\/salesforce-state-of-sales-report-2026.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">State of Sales<\/a> report, revealing that 91% of Indian sales professionals say AI agents are essential to driving business success. As sales teams kick off 2026 with ambitious new quotas, they&#8217;re turning to AI \u2014 especially <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">agents<\/a> \u2014 to hit their numbers. The survey reveals AI as the top tactic to drive company growth this year.<\/p>\n\n\n\n<p>The data also reveals why: Sales teams are increasingly stretched between changing customer demands and limited bandwidth to meet them. The real drag on productivity, the research suggests, isn\u2019t effort or skill; it\u2019s administrative bottlenecks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-performing-sellers-are-1-7-times-more-likely-to-use-prospecting-ai-agents-for-outreach-than-underperformers\"><strong>Top-performing sellers are 1.7 times more likely to use prospecting AI agents for outreach than underperformers.<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>58% of Indian sales reps point to cold calling as the worst part of their job, yet a strong pipeline requires more contacts and more engagement than teams can deliver on their own.\n<ul class=\"wp-block-list\">\n<li>Despite devoting nearly one full day of their workweek to prospecting efforts, 61% of Indian sellers say they lack bandwidth to do adequate cold outreach.&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>To close the capacity gap, 54% of Indian sales professionals are using AI for prospecting, with another 41% planning to do so in the future.\n<ul class=\"wp-block-list\">\n<li>92% of global sellers with AI agents say it benefits their prospecting efforts.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Globally, high performers \u2014 sellers who have substantially increased year-over-year revenue \u2014 are 1.7 times more likely to use agents to help with prospecting than underperformers who merely maintained or decreased YOY revenue.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-x-large-font-size\">In a market as fast-moving and relationship-driven as India, the sellers who win in 2026 will be those who pair human judgment with AI agents working relentlessly in the background.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Sangeeta Giri, SVP &amp; Chief Operating Officer &#8211; South Asia, Salesforce <\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-administrative-friction-is-hitting-the-lower-rungs-of-the-career-ladder-hardest\"><strong>Administrative friction is hitting the lower rungs of the career ladder hardest<\/strong>.<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The grunt work tax is real: While the average seller spends 40% of their time selling (or 41% in India), Gen Z reps overall are trapped at just 35% \u2014 losing approximately two full hours each week to manual data entry that senior reps spend researching prospects and building relationships.<\/li>\n\n\n\n<li>They&#8217;re also navigating a mentorship drought:\n<ul class=\"wp-block-list\">\n<li>46% rarely get feedback on their sales conversations.<\/li>\n\n\n\n<li>47% don&#8217;t get enough roleplay opportunities before customer calls.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>When asked what prevents effective enablement, Gen Z points to lack of manager time as the #1 obstacle, while millennials, Gen Xers, and baby boomers cite lack of access to data and insights.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sales-teams-particularly-high-performing-ones-are-tackling-messy-data-to-better-support-ai-initiatives\"><strong>Sales teams \u2014 particularly high-performing ones \u2014 are tackling messy data to better support AI initiatives.<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To get the most from AI, sales professionals are focusing on trusted, connected data \u2014 with high performers leading the charge.<\/li>\n\n\n\n<li>Over half of Indian sales leaders with AI (66%) say disconnected systems are slowing down their AI initiatives.<\/li>\n\n\n\n<li>To help, 82% of Indian sales professionals are focusing on data cleansing \u2014 doing the unglamorous but essential work of removing duplicates, correcting errors or omissions, and standardizing formats across siloed systems to maximize their AI returns.<\/li>\n\n\n\n<li><strong>High performers take it further:<\/strong>\n<ul class=\"wp-block-list\">\n<li>79% prioritize data hygiene compared with only 54% of underperformers overall.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comment-on-the-news-nbsp\"><strong>Comment on the News :&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>Sangeeta Giri, SVP &amp; Chief Operating Officer &#8211; South Asia, Salesforce <\/strong>said, \u201cIn India\u2019s hyper-competitive market, we are seeing a fundamental shift from &#8216;hustle&#8217; to &#8216;high-precision. AI agents are becoming the great equaliser by removing friction, accelerating learning, and giving teams back the time they need to build trust with customers. In a market as fast-moving and relationship-driven as India, the sellers who win in 2026 will be those who pair human judgment with AI agents working relentlessly in the background\u201d.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-know-more\">Know more:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full State of Sales report<\/li>\n\n\n\n<li>See Salesforce sales leaders break down the <a href=\"https:\/\/www.salesforce.com\/events\/webinars\/state-of-sales-7-preview\/\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a><\/li>\n\n\n\n<li>Learn how to <a href=\"https:\/\/www.salesforce.com\/form\/sales\/agentforce-for-sales-quick-start\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and activate your own sales agent<\/a><\/li>\n\n\n\n<li>Discover how customers like Asymbl <a href=\"https:\/\/www.salesforce.com\/customer-stories\/asymbl\/\" target=\"_blank\" rel=\"noreferrer noopener\">scale their sales team with Agentforce Sales<\/a><\/li>\n\n\n\n<li>See how Siemens <a href=\"https:\/\/www.salesforce.com\/customer-stories\/siemens\/\" target=\"_blank\" rel=\"noreferrer noopener\">uses AI agents to personalize follow-up<\/a> on 100% of leads<\/li>\n\n\n\n<li>Join the <a href=\"https:\/\/join.slack.com\/t\/salesblazer-community\/shared_invite\/zt-385fovphf-fxQGRIqM_op9u7qUULdOHg?_ga=2.212243540.1598778926.1763236836-1354732486.1762262425&amp;_gac=1.191015640.1762777610.CjwKCAiAt8bIBhBpEiwAzH1w6QswCz0TqvdEQRx5d8qB2FBjG40eHu_YxVAkOpwM92bwkgN22_ODxhoC2mEQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Salesblazer Community<\/a> to grow your selling career\u00a0<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-methodology\">Methodology:<\/h2>\n\n\n\n<p>Data is sourced from a double-anonymous survey of 4,050 sales professionals (250 in India), including sales leaders, sales reps, partner reps, sales and business development representatives, and sales operations. The survey was conducted in August through September 2025. Respondents represented Australia, Brazil, Canada, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Singapore, South Korea, Spain, Sweden, United Kingdom, and the United States.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways: BANGALORE, March 3, 2026: Salesforce, the world\u2019s #1 AI CRM*, today announced findings from its latest State of Sales report, revealing that 91% of Indian sales professionals say AI agents are essential to driving business success. As sales teams kick off 2026 with ambitious new quotas, they&#8217;re turning to AI \u2014 especially agents [&hellip;]<\/p>\n","protected":false},"author":712,"featured_media":13188,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":true,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1109],"sf_theme":[],"sf_topic":[],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1189],"sf_collection":[],"sf_visibility":[1522],"coauthors":[2817],"class_list":["post-13215","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-corporate","sf_location-apac"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>91% of Indian Sales Professionals Say AI Agents Are Mission-Critical to Business Success - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/03\/03\/91-of-indian-sales-professionals-say-ai-agents-are-mission-critical-to-business-success\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"91% of Indian Sales Professionals Say AI Agents Are Mission-Critical to Business Success\" \/>\n<meta property=\"og:description\" content=\"Key Takeaways: BANGALORE, March 3, 2026: Salesforce, the world\u2019s #1 AI CRM*, today announced findings from its latest State of Sales report, revealing that 91% of Indian sales professionals say AI agents are essential to driving business success. As sales teams kick off 2026 with ambitious new quotas, they&#8217;re turning to AI \u2014 especially agents [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/03\/03\/91-of-indian-sales-professionals-say-ai-agents-are-mission-critical-to-business-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T19:11:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/02\/masthead-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/03\/03\/91-of-indian-sales-professionals-say-ai-agents-are-mission-critical-to-business-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/03\/03\/91-of-indian-sales-professionals-say-ai-agents-are-mission-critical-to-business-success\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/#\/schema\/person\/f4690711792852f011d713bd6a606f4b\"}],\"headline\":\"91% of Indian Sales Professionals Say AI Agents Are Mission-Critical to Business Success\",\"datePublished\":\"2026-03-03T01:33:47+00:00\",\"dateModified\":\"2026-03-05T19:11:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/03\/03\/91-of-indian-sales-professionals-say-ai-agents-are-mission-critical-to-business-success\/\"},\"wordCount\":763,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/03\/03\/91-of-indian-sales-professionals-say-ai-agents-are-mission-critical-to-business-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/02\/masthead-.png\",\"inLanguage\":\"en-IN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/03\/03\/91-of-indian-sales-professionals-say-ai-agents-are-mission-critical-to-business-success\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/03\/03\/91-of-indian-sales-professionals-say-ai-agents-are-mission-critical-to-business-success\/\",\"name\":\"91% of Indian Sales Professionals Say AI Agents Are Mission-Critical to Business Success - 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