{"id":13355,"date":"2026-04-09T10:00:14","date_gmt":"2026-04-09T04:30:14","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=13355"},"modified":"2026-04-09T10:07:31","modified_gmt":"2026-04-09T04:37:31","slug":"nmims-salesforce-agentforce-ai-admissions-transformation","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/04\/09\/nmims-salesforce-agentforce-ai-admissions-transformation\/","title":{"rendered":"NMIMS Collaborates with Salesforce to Transform Student Admissions and Engagement"},"content":{"rendered":"\n

Mumbai, India, April 9<\/strong>: Salesforce<\/a>, the world\u2019s #1 AI CRM*, announced a collaboration with SVKM\u2019s NMIMS<\/a> (Narsee Monjee Institute of Management Studies), one of India\u2019s most respected and longstanding institutions of higher education, to digitally transform how it engages with prospective students and manages admissions at scale.<\/p>\n\n\n\n

NMIMS is building a unified, AI-powered platform to eliminate data silos, streamline admissions workflows, and deliver personalised student experiences as it expands its multi-campus and digital footprint. By bringing together previously fragmented systems, the university aims to improve operational efficiency, gain real-time visibility into admissions performance, and set the foundation for a scalable, student-centric ecosystem.<\/p>\n\n\n\n

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Our collaboration with Salesforce marks a pivotal step in creating a unified, intelligent foundation that enhances transparency, personalisation, and operational strength across the admissions and marketing ecosystem. <\/p>\n\n\n\n

Shri Amrishbhai Patel, Chancellor, SVKM’s NMIMS Deemed-to-be University<\/strong><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Building a Connected Digital Foundation<\/strong><\/p>\n\n\n\n

NMIMS has deployed Agentforce Education<\/a> and Agentforce Marketing<\/a> solutions, integrated with MuleSoft<\/a>, to transform its lead-to-admission process. The platform enables end-to-end lead management through automated capture, nurturing, and tracking of prospective students across digital channels, along with AI-driven personalised engagement tailored to individual interests and behaviours. It also streamlines admissions through unified application processing, document management, and onboarding workflows, while ensuring real-time data integration across systems for improved decision-making and operational visibility. Together, this creates a more efficient, data-driven admissions engine that enhances conversion, improves responsiveness, and delivers a more integrated and personalised experience for prospective students at scale.<\/p>\n\n\n\n

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We’re proud to support NMIMS as they build a platform that will drive growth, innovation, and educational excellence for years to come.<\/p>\n\n\n\n

Arundhati Bhattacharya, President and CEO at Salesforce – South Asia<\/strong><\/p>\n<\/blockquote>\n\n\n\n

In phase one, NMIMS has completed the NMAT-based (NMIMS Management Aptitude Test) admissions workflow, establishing a strong digital foundation for future expansion. <\/p>\n\n\n\n

Shri Amrishbhai Patel, Chancellor, SVKM’s NMIMS Deemed-to-be University<\/strong>, said, \u201cAs NMIMS strengthens its presence across campuses, it is essential that we build systems that reflect our long-term vision for excellence. Our collaboration with Salesforce marks a pivotal step in creating a unified, intelligent foundation that enhances transparency, personalisation, and operational strength across the admissions and marketing ecosystem. This transformation goes beyond technology; it represents our commitment to shaping a student-centric future where every interaction is seamless, responsive, and guided by data-driven insight. By investing in this integrated digital architecture, NMIMS is positioning itself to meet the evolving expectations of learners and to lead the way in redefining higher education in India.\u201d<\/p>\n\n\n\n

Arundhati Bhattacharya, President and CEO at Salesforce – South Asia<\/strong>, said, “India’s leading universities are reimagining engagement in the digital era\u2014moving beyond isolated systems to build intelligent, connected platforms that put students at the centre. NMIMS exemplifies this transformation. By unifying data, automating workflows, and harnessing AI to personalise at scale, they’re setting a new standard for student experience. We’re proud to support NMIMS as they build a platform that will drive growth, innovation, and educational excellence for years to come.”<\/p>\n\n\n\n

About NMIMS<\/strong><\/p>\n\n\n\n

Established in 1981 by Shri Vile Parle Kelavani Mandal (SVKM) to meet India\u2019s growing demand for management education, NMIMS (Narsee Monjee Institute of Management Studies) is a globally reputed deemed-to-be university known for its strong industry connections and academic excellence. With eight campuses and 17 specialised schools, NMIMS offers a wide range of programmes to over 26,000 full-time students. The university has more than 850 full-time faculty members, including ten who have received prestigious post-doctoral fellowships such as the Fulbright and Humboldt Scholarships.<\/p>\n\n\n\n

Recognised for its consistent academic quality and research-driven approach to holistic education, NMIMS holds the A++ grade from the National Assessment and Accreditation Council (NAAC), with a CGPA of 3.67 in its fourth accreditation cycle. This prestigious accreditation highlights NMIMS\u2019 dedication to academic excellence, institutional rigour, and comprehensive student development.<\/p>\n\n\n\n

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