{"id":13781,"date":"2026-05-19T15:46:00","date_gmt":"2026-05-19T10:16:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=13781"},"modified":"2026-05-22T16:30:56","modified_gmt":"2026-05-22T11:00:56","slug":"tata-realty-sets-new-benchmarks-in-ai-led-customer-experience","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/05\/19\/tata-realty-sets-new-benchmarks-in-ai-led-customer-experience\/","title":{"rendered":"Tata Realty and Salesforce Collaborate to Set New Benchmarks in AI-Led Customer Experience"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>As one of India\u2019s leading real estate developers, Tata Realty and Infrastructure Ltd. is leveraging Salesforce\u2019s Agentforce to deliver round-the-clock customer service and real-time intelligence\u00a0<\/em><\/li>\n\n\n\n<li><em>First response times reduced from days to 8 hours; with email open rates rising to 50\u201360%<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Mumbai, 19 May 2026 \u2014 <\/strong>TATA Realty &amp; Infrastructure Ltd. (TRIL), a premier subsidiary of Tata Sons, and <a href=\"http:\/\/salesforce\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>, the world\u2019s #1 AI CRM*,\u00a0 have today announced the successful deployment of Salesforce\u2019s <a href=\"https:\/\/www.google.com\/aclk?sa=L&amp;ai=DChsSEwia8JTFnKeUAxUukmYCHVi3F7AYACICCAEQABoCc20&amp;ae=2&amp;co=1&amp;ase=2&amp;gclid=Cj0KCQjw8PDPBhCeARIsAOJwmWWHSQD7qcFX7lZuy-U68UrUsh3c-Ef4q-9OWNnHThDt28qwT_yYdtEaAnFjEALw_wcB&amp;cid=CAASWuRoa0QBXJ2b2Fo780Cjf7_qWvWzhSFJaymBYJvNEf05xH3aJ9ZddKGkStSjjAirHWDr4tqWv4GAehEtLo1Sl7xaGciyU5rlwRfXxHDigklSz_6YtnP-K458xQ&amp;cce=2&amp;category=acrcp_v1_71&amp;sig=AOD64_0lHhmB6o3CjWGKwSw8UACDiZsTbQ&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwjX_IvFnKeUAxWj-jgGHUc7NYQQ0Qx6BAgWEAE\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> platform to transform customer engagement across TRIL\u2019s portfolio. The implementation has significantly enhanced responsiveness, reducing first response times from days to just 8 hours, while enabling the company to manage thousands of customer interactions simultaneously.<\/p>\n\n\n\n<p>The transformation has delivered measurable business results with a 10% increase in conversion rates, 30% boost in lead qualification, and 50-60% email open rates, demonstrating how AI agents and unified data are reshaping customer experience in real estate.<\/p>\n\n\n\n<p>TRIL deployed <a href=\"https:\/\/www.salesforce.com\/in\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a>, <a href=\"https:\/\/www.salesforce.com\/in\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Sales<\/a>, and <a href=\"https:\/\/www.salesforce.com\/in\/service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service unified through <\/a><a href=\"https:\/\/www.salesforce.com\/in\/data\/\">Data 360<\/a>, creating a single, real-time view of every customer across their entire journey,\u00a0 from first inquiry to post-purchase support. This integrated approach allows AI-powered agents to work alongside human teams, delivering personalized, always-on service at scale. The platform enables 24\/7 lead qualification across WhatsApp, SMS, and email, and provides real-time recommendations to sales teams. It also routes complex queries to the right specialists and powers live dashboards that give leadership continuous visibility into customer interactions.<\/p>\n\n\n\n<p>TRIL\u2019s customer-first philosophy has always been central to its success. As digital-savvy homebuyers began expecting immediate responses and integrated experiences across channels, the company saw an opportunity to set a new industry standard. The vision was clear, to create a unified platform where every customer interaction \u2014 from first inquiry to post-purchase service \u2014 would be instantly accessible to any team member.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Mr. Sanjay Dutt, MD and CEO, Tata Realty and Infrastructure Limited,<\/strong> on this development said that, \u201cOur partnership with Salesforce has enabled us to bring together data, intelligence, and automation into a single, cohesive ecosystem. The results speak for themselves, from faster response times to stronger lead qualification and improved conversions. More importantly, it has empowered our teams with the right insights at the right time, allowing them to focus on what truly matters, building trust and delivering a superior customer experience.\u201d<\/p>\n\n\n\n<p><strong>Arundhati Bhattacharya, President and CEO, South Asia &#8211; Salesforce, <\/strong>said, &#8220;The fundamental question in any technology deployment is simple &#8211; does it genuinely serve the customer better? In Tata Realty&#8217;s case, the answer is clear. Buyers receive responses in hours instead of days. Sales teams spend more time building relationships and less time searching for information. Leadership makes decisions based on real-time data. This is exactly how AI should work \u2014 augmenting human capability, improving efficiency, and ultimately delivering better customer outcomes. It&#8217;s a solid example of how together, we are setting a new standard for intelligent, personalised engagement in Indian real estate.\u201d<\/p>\n\n\n\n<p>As India&#8217;s real estate market continues to evolve, TRIL\u2019s investment in AI-powered customer engagement positions the company to scale personalized service across its growing portfolio while maintaining the premium experience its customers expect.<\/p>\n\n\n\n<p>Known for its premium projects and customer-first thinking, TRIL is now looking to further strengthen its operations and customer engagement. Looking ahead, TRIL is extending Salesforce into its commercial real estate business, while the residential division is advancing into Phase Two with <a href=\"https:\/\/www.salesforce.com\/in\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a> and <a href=\"https:\/\/www.salesforce.com\/in\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a> to deepen personalization and insight.<\/p>\n\n\n\n<p><strong>About Tata Realty and Infrastructure Limited<br><\/strong>Tata Realty and Infrastructure Limited has been nurturing communities across Indian cities since 1984. With thirty-four projects and counting, the company remains committed to responsibly building smart, secure, social, and sustainable spaces that inspire progress. For more information, visit <a href=\"http:\/\/tatarealty.in\" target=\"_blank\" rel=\"noreferrer noopener\">tatarealty.in<\/a>.<\/p>\n\n\n\n<p>Tata Realty and Infrastructure Limited (Tata Realty), a leading institutional real estate developer in India, is a fully owned subsidiary of Tata Sons Private Limited. Keeping with the Tata philosophy of leadership in sectors of national economic significance, TATA Realty and Infrastructure Limited was set up to identify the most promising opportunities for growth in the Indian real estate and infrastructure arena. TATA Realty is currently focused on long-term infrastructure projects of national significance, as well as mixed-use projects in the real estate sector. They design, build, and manage smart, secure, sustainable, and socially conscious spaces across residential and commercial projects. For more information, visit <a href=\"http:\/\/tatarealty.in\" target=\"_blank\" rel=\"noreferrer noopener\">tatarealty.in<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai, 19 May 2026 \u2014 TATA Realty &amp; Infrastructure Ltd. (TRIL), a premier subsidiary of Tata Sons, and Salesforce, the world\u2019s #1 AI CRM*,\u00a0 have today announced the successful deployment of Salesforce\u2019s Agentforce platform to transform customer engagement across TRIL\u2019s portfolio. The implementation has significantly enhanced responsiveness, reducing first response times from days to just [&hellip;]<\/p>\n","protected":false},"author":712,"featured_media":13784,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":true,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[],"sf_theme":[],"sf_topic":[1104],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1189],"sf_collection":[],"sf_visibility":[1522],"coauthors":[2817],"class_list":["post-13781","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_topic-customer-success","sf_location-apac"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tata Realty and Salesforce Collaborate to Set New Benchmarks in AI-Led Customer Experience - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2026\/05\/19\/tata-realty-sets-new-benchmarks-in-ai-led-customer-experience\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tata Realty and Salesforce Collaborate to Set New Benchmarks in AI-Led Customer Experience\" \/>\n<meta property=\"og:description\" content=\"Mumbai, 19 May 2026 \u2014 TATA Realty &amp; Infrastructure Ltd. 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