{"id":5817,"date":"2022-01-13T06:00:00","date_gmt":"2022-01-13T14:00:00","guid":{"rendered":""},"modified":"2022-01-13T06:00:00","modified_gmt":"2022-01-13T14:00:00","slug":"salesforce-fuels-future-of-commerce-with-new-innovations-and-partnerships","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2022\/01\/13\/salesforce-fuels-future-of-commerce-with-new-innovations-and-partnerships\/","title":{"rendered":"Salesforce Fuels the Future of Commerce with New Innovations and Partnerships"},"content":{"rendered":"\n<p><em><em>New innovations and partnerships empower retailers to conduct commerce anytime, anywhere<\/em><\/em><\/p>\n\n\n\n<p><em>Salesforce data finds that by next year, 25% of shopping will happen beyond a brand\u2019s website, app, or physical store<\/em><\/p>\n\n\n\n<p><strong>SAN FRANCISCO \u2014 January 13, 2021 \u2014 <\/strong>Salesforce, [NYSE: CRM], the global leader in CRM, today announced a series of new innovations and partnerships to power the <a href=\"https:\/\/www.salesforce.com\/blog\/future-of-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">future of commerce<\/a>, enabling companies to modernize their systems, develop more flexible digital strategies, and connect with their customers wherever they are.&nbsp;<\/p>\n\n\n\n<p>\u201cToday, consumers expect retailers to offer their products anytime, anywhere, and this is transforming the shopping experience,\u201d said Lidiane Jones, EVP &amp; GM, Salesforce Digital Experiences. \u201cWith 25% of shopping expected to happen beyond a retailer or brand\u2019s website, app or physical store by next year, companies must quickly adapt and embrace emerging channels to provide their customers with more purchasing options and greater flexibility.\u201d&nbsp;<\/p>\n\n\n\n<p>These new innovations and partnerships bring together the power and flexibility of Salesforce\u2019s platform with an expansive ecosystem, so retailers can create fast, connected, and highly-personalized shopping experiences. Today\u2019s announcements include:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-integrations-that-future-proof-the-shopping-experience-with-flexible-innovation\">New integrations that future-proof the shopping experience with flexible innovation:<\/h2>\n\n\n\n<p>With the proliferation of new channels, retailers need to adapt quickly to meet customers where and how they want to shop. With Salesforce, retailers can build shopping experiences that best suit customer needs and meet their expectations \u2014 now and in the future. Integrations announced today include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>PayPal at Checkout for Salesforce Payments<\/strong>: By <a href=\"https:\/\/newsroom.paypal-corp.com\/2022-01-13-PayPal-Deepens-Relationship-with-Salesforce-to-Help-Global-Merchants-Optimize-their-Ecommerce-Experience\" target=\"_blank\" rel=\"noreferrer noopener\">adding PayPal<\/a> to their checkout experience with a simple, click-based configuration, brands using Salesforce Payments now have even more options to reduce checkout friction and drive sales.<\/li><li><strong>Salesforce Commerce for B2B Wholesale Retail:<\/strong> Built on Commerce Cloud by ISV partner XCentium, this digital portal for wholesale apparel and fashion companies supports preseason ordering, in-season re-supply, and fully automated interactions across self-service and sales teams.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Digital intelligence delivers personalized marketing and commerce experiences:<\/h2>\n\n\n\n<p>In a <a href=\"https:\/\/www.salesforce.com\/blog\/cookieless-data-driven-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">cookieless world<\/a>, digital professionals need intelligence across their data to personalize experiences and optimize business growth. New <a href=\"https:\/\/www.salesforce.com\/news\/stories\/digital-intelligence-personalized-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Datorama and Tableau<\/a> features help companies connect and visualize data from their cross-channel marketing campaigns with customer order data from Salesforce Commerce Cloud and Amazon, providing real-time insights and analytics that optimize relationships, ROI, and revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Salesforce Social Commerce for China with <\/strong><a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-and-alibaba-cloud-announce-plans-for-social-commerce-product\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Alibaba<\/strong><\/a>:&nbsp;<\/h2>\n\n\n\n<p>First announced in September and now generally available, this platform supports ecommerce across China-specific channels, including social networks and .CN websites. Salesforce Social Commerce, hosted by Alibaba Cloud, provides retailers with the tools they need to evolve with China\u2019s ever-growing commerce ecosystem, and easily integrates with digital commerce systems such as Tableau, DingTalk, the retailer\u2019s ERP, OMS, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Salesforce customers deliver dynamic commerce experiences<\/strong><\/strong>:<\/h2>\n\n\n\n<p>&#8220;Our relationship with Salesforce has been instrumental in our digital transformation strategy. Build-A-Bear is a high-engagement brand, and we believe in delivering personalized and interactive experiences to our shoppers across all channels,\u201d said Ed Poppe, VP of CRM and Performance Marketing at Build-A-Bear. \u201cWith Datorama, we\u2019re able to gain actionable insights across all our marketing activities and effectively connect them to customer purchases in Commerce Cloud. With these two complementary solutions, we have the digital intelligence to optimize customer experiences.\u201d<\/p>\n\n\n\n<p>\u201cClaire\u2019s is committed to making interactions seamless, consistent, and personalized for both our digital and in-person shoppers,\u201d said Jan Steck, SVP of Global eCommerce and Digital Marketing at <a href=\"https:\/\/www.salesforce.com\/news\/stories\/claires-offers-same-day-buy-online-pick-up-in-store-feature-with-custom-salesforce-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Claire\u2019s<\/a>. \u201cWith the launch of our new order management system, followed by the same-day Buy Online, Pick Up In-Store, and Click &amp; Collect offerings powered by Salesforce, we continue to produce streamlined omnichannel customer experiences that align with Claire&#8217;s vision and cater to shopper expectations.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More Information<\/strong>:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>To learn more about the Future of Commerce, go <a href=\"https:\/\/www.salesforce.com\/blog\/future-of-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>PayPal at Checkout for Salesforce Payments will be generally available in February 2022.<\/li><li>Salesforce Commerce for B2B Wholesale Retail will be generally available January 2022.<\/li><li>To learn more about Salesforce Social Commerce, visit <a href=\"https:\/\/www.salesforce.com\/campaign\/alibaba\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>To learn more about Amazon Seller, visit <a href=\"https:\/\/sell.amazon.com\/?ld=rpussoa-datorama\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>Datorama Connector for Salesforce Order Management System OMS is generally available today.<\/li><li>Datorama Connectors Amazon Seller Central and Amazon Vendor Central are generally available today.<\/li><li>Datorama\u2019s Ecommerce Data Model is generally available today.<\/li><li>Tableau Connector for Commerce Cloud generally available today.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>New innovations and partnerships empower retailers to conduct commerce anytime, anywhere Salesforce data finds that by next year, 25% of shopping will happen beyond a brand\u2019s website, app, or physical store SAN FRANCISCO \u2014 January 13, 2021 \u2014 Salesforce, [NYSE: CRM], the global leader in CRM, today announced a series of new innovations and partnerships [&hellip;]<\/p>\n","protected":false},"author":315,"featured_media":5818,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1108,1112],"sf_theme":[1115],"sf_topic":[1127,1120,1102,1104,1093,1132,1139],"sf_product":[1128,1135,1164,1131,1119],"sf_industry":[1163,1165],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1110],"sf_collection":[],"sf_visibility":[],"coauthors":[1097],"class_list":["post-5817","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases","sf_content_type-press-releases-product","sf_theme-digital-transformation","sf_topic-commerce","sf_topic-customer-360","sf_topic-customer-engagement","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-innovation","sf_topic-salesforce-partners","sf_product-commerce-cloud","sf_product-marketing-cloud","sf_product-customer-360","sf_product-salesforce-platform","sf_product-tableau","sf_industry-consumer-goods","sf_industry-retail","sf_location-amer"],"yoast_head":"<!-- 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