{"id":5877,"date":"2023-06-07T05:00:00","date_gmt":"2023-06-07T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=5877"},"modified":"2024-04-17T17:54:04","modified_gmt":"2024-04-17T17:54:04","slug":"salesforce-google-ai-partnership","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/","title":{"rendered":"Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New hyper-efficient data sharing between Salesforce Data Cloud and Google BigQuery will provide bi-directional secure data access without the need to copy or move data<\/li>\n\n\n\n<li>\u201cBring your own AI model\u201d (BYOM) integrations between Salesforce Data Cloud and Google Cloud\u2019s Vertex AI will help democratize AI capabilities by giving customers greater choice in how they utilize AI and customer data<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p><em>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em><a href=\"https:\/\/www.salesforce.com\/news\/topics\/artificial-intelligence\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><strong>San Francisco and Sunnyvale \u2013 June 7, 2023<\/strong> \u2013 Salesforce (NYSE: CRM) and Google Cloud today announced an expanded strategic partnership to help businesses utilize data and AI to deliver more personalized customer experiences, better understand customer behavior, and run more effective campaigns at a lower cost across marketing, sales, service, and commerce.<\/p>\n\n\n\n<p>Two new data and AI innovations will bring real-time data sharing with enhanced predictive and generative AI capabilities, so businesses can use their data and their custom AI models to better predict customer needs and reduce the cost, risk, and complexity of synchronizing data across platforms.<\/p>\n\n\n\n<p><strong><strong>Why this matters<\/strong>: <\/strong>While <a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-skills-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">80% of business leaders<\/a> say data is critical in decision-making at their organization, 41% find their data too complex and inaccessible to be useful. These new integrations will help solve the problem of accessing and understanding data and allow companies to use their data to power AI insights across their business that drive better customer experiences.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tTransform customer experiences with AI + Data + CRM.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Go Deeper: Turning business data into actionable insights and personalized experiences<\/strong><\/p>\n\n\n\n<p><strong>Salesforce Data Cloud + Google BigQuery<\/strong><\/p>\n\n\n\n<p>The new integration between <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a> and <a href=\"https:\/\/cloud.google.com\/bigquery\" target=\"_blank\" rel=\"noreferrer noopener\">BigQuery<\/a> will enable companies to more easily create unified profiles of their customers to provide new, highly personalized experiences. Salesforce and Google Cloud will provide customers with seamless data access across platforms and across clouds, akin to having their data housed in a single location \u2014 with zero-copy or zero-ETL (Extract, Transform, Load) that can reduce the cost and complexity of moving or copying it while maintaining governance and trust.&nbsp;<\/p>\n\n\n\n<p><strong>Salesforce Data Cloud + Google Vertex AI<\/strong><\/p>\n\n\n\n<p>New integrations between <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a> and <a href=\"https:\/\/cloud.google.com\/vertex-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Google Cloud&#8217;s Vertex AI<\/a> will enable customers to bring their own models from Vertex and use them across the Salesforce Platform, addressing the specific needs of their businesses \u2013 such as predicting buying behavior or churn likelihood \u2013 across their <a href=\"http:\/\/salesforce.com\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Customer 360<\/a> data. Zero-copy data access for AI model training can maximize a company&#8217;s AI investment by providing immediate access to unified customer data, thereby streamlining the model development process and enhancing the accuracy and efficiency of AI predictions and insights.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13341\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/stories\/the-agentic-edge-navigating-the-2026-workforce-revolution\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"792\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=1024\" class=\"content-card__image\" alt=\"Graphic highlighting the four principals of building the human agent workforce.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png 1600w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=300&amp;h=232 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=768&amp;h=594 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=1024&amp;h=792 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=1536&amp;h=1188 1536w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=264&amp;h=204 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=472&amp;h=365 472w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=678&amp;h=524 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=150&amp;h=116 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=250&amp;h=193 250w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2025\/07\/image_df71e1.png?w=1218&amp;h=942 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/the-agentic-edge-navigating-the-2026-workforce-revolution\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Agentic Edge: Navigating the 2026 Workforce Revolution\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13312\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-south-asia-anthem\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"575\" src=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1024\" class=\"content-card__image\" alt=\"One Salesforce, One South Asia\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png 2228w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1024&amp;h=575 1024w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1536&amp;h=863 1536w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=2048&amp;h=1151 2048w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2026\/03\/Screenshot-2026-03-06-at-4.51.16-PM-1.png?w=1218&amp;h=684 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-south-asia-anthem\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Sound of Salesforce South Asia: Celebrating Our People and Culture\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t1 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_press_release\/5877\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong><strong>How industries will use Salesforce\u2019s Data Cloud and Google\u2019s BigQuery and Vertex AI to improve the customer experience and personalize interactions<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A fashion retailer<\/strong> can connect CRM data, like customer purchase history and service interactions, with non-CRM data like real-time online activity or social media sentiment. They can then deploy custom AI models that predict customers\u2019 likelihood to buy certain types of clothing based on that data, and deliver hyper-personalized recommendations to customers via the most appropriate channel, including email, a mobile app, or social media.<\/li>\n\n\n\n<li><strong>A healthcare organization<\/strong> can connect CRM data, like appointment history and patient feedback, with non-CRM data like patient demographics and medical history data. They can then deploy custom AI models that predict which patients are at risk of readmission, which informs personalized care plans for those high-risk patients to improve medical outcomes through proactive medical care.<\/li>\n\n\n\n<li><strong>A financial institution<\/strong> can connect CRM data, like a customer&#8217;s transaction history, credit score, and financial goals, with non-CRM data like market analysis or economic trends. They can then deploy custom AI models that predict a customers\u2019 spending habits, investment preferences, and financial goals to inform personalized banking services and offers.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tTrusted AI is the future of business.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>u003cpu003eDiscover the power of the #1 AI CRM to connect with customers in a whole new way.u003c\/pu003e<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/artificial-intelligence\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Say hello to AI Cloud<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Quotes:<\/strong><\/p>\n\n\n\n<p>&#8220;AI and data are revolutionizing the way businesses operate and innovate, and together Salesforce and Google are empowering organizations to unlock the full potential of their trusted data, put AI insights into action, and personalize customer experiences like never before. This partnership paves the way for unprecedented innovation and business value for our customers.&#8221; <strong>\u2013<\/strong> <strong>David Schmaier, Chief Product Officer, Salesforce<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>AI and data are revolutionizing the way businesses operate and innovate, and together Salesforce and Google are empowering organizations to unlock the full potential of their trusted data, put AI insights into action, and personalize customer experiences like never before. This partnership paves the way for unprecedented innovation and business value for our customers.<\/p>\n<cite><strong>David Schmaier, Chief Product Officer, Salesforce<\/strong><\/cite><\/blockquote>\n\n\n\n<p>\u201cGoogle Cloud and Salesforce share a commitment to helping businesses accelerate their data-driven transformations. This new partnership brings together one of the world\u2019s largest data clouds from Salesforce with analytics and AI capabilities from Google Cloud, and represents a significant leap forward in businesses\u2019 ability to generate more value and insights from their customer data.\u201d <strong>\u2013 Thomas Kurian, CEO, Google Cloud&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Salesforce and Google Partnership Momentum<\/strong><\/p>\n\n\n\n<p>In 2017, Salesforce and Google launched a <a href=\"https:\/\/www.salesforce.com\/campaign\/google\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">strategic technology partnership<\/a>, bringing together two of the world\u2019s most innovative companies to help customers turn marketing, sales, service, and commerce data into actionable insights and better business outcomes. Since then, companies of all sizes and across all industries have been leveraging Google and Salesforce together to <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/google-integration\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">enhance marketing<\/a>, provide <a href=\"https:\/\/www.salesforce.com\/blog\/google-partnership-intelligent-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-powered customer experiences<\/a>, and <a href=\"https:\/\/www.salesforce.com\/campaign\/google\/#increase-productivity-scroll-tab\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">increase productivity<\/a>.<\/p>\n\n\n\n<p><strong>Availability:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Data Cloud and Google Vertex AI integration will be in pilot mid-2023, and generally available late 2023.&nbsp;<\/li>\n\n\n\n<li>The Data Cloud and BigQuery integration will be in pilot late-2023, and generally available early 2024.&nbsp;<\/li>\n\n\n\n<li>The Marketing Cloud and Google Analytics integration <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.mc_gai_google_analytics_integration_tracking.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">will be available<\/a> later this year and compatible with GA4.<\/li>\n<\/ul>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about the <a href=\"https:\/\/www.salesforce.com\/campaign\/google\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce + Google partnership<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/03\/07\/einstein-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein GPT<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. San Francisco and Sunnyvale \u2013 June 7, 2023 \u2013 Salesforce (NYSE: CRM) and Google Cloud today announced an expanded strategic partnership to help businesses utilize data and AI to deliver more [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":5878,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1109],"sf_theme":[1114],"sf_topic":[1092,1100],"sf_product":[1170],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[1184,1185,1096],"sf_visibility":[],"coauthors":[1173],"class_list":["post-5877","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-corporate","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-automation","sf_product-data-cloud","sf_location-global","sf_collection-connections-2023","sf_collection-df22-future-of-work","sf_collection-future-of-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM\" \/>\n<meta property=\"og:description\" content=\"Key Takeaways Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. San Francisco and Sunnyvale \u2013 June 7, 2023 \u2013 Salesforce (NYSE: CRM) and Google Cloud today announced an expanded strategic partnership to help businesses utilize data and AI to deliver more [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T17:54:04+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/GooglePartnership_CNX.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Erika Symczak\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/#\/schema\/person\/image\/616282364cfa5b6d4b65b9450ee0c2f5\"}],\"headline\":\"Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM\",\"datePublished\":\"2023-06-07T12:00:00+00:00\",\"dateModified\":\"2024-04-17T17:54:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/\"},\"wordCount\":959,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/GooglePartnership_CNX.jpg\",\"inLanguage\":\"en-IN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/\",\"name\":\"Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/GooglePartnership_CNX.jpg\",\"datePublished\":\"2023-06-07T12:00:00+00:00\",\"dateModified\":\"2024-04-17T17:54:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/GooglePartnership_CNX.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/GooglePartnership_CNX.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/in\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News Explorer\",\"item\":\"https:\/\/www.salesforce.com\/in\/news\/news-explorer\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/in\/news\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/in\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-IN\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/in\/news\/#\/schema\/person\/image\/616282364cfa5b6d4b65b9450ee0c2f5\",\"name\":\"Erika Symczak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Erika Symczak\"},\"url\":\"https:\/\/www.salesforce.com\/in\/news\/stories\/author\/erikasymczak\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/","og_type":"article","og_title":"Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM","og_description":"Key Takeaways Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. San Francisco and Sunnyvale \u2013 June 7, 2023 \u2013 Salesforce (NYSE: CRM) and Google Cloud today announced an expanded strategic partnership to help businesses utilize data and AI to deliver more [&hellip;]","og_url":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/","og_site_name":"Salesforce","article_modified_time":"2024-04-17T17:54:04+00:00","og_image":[{"width":1200,"height":675,"url":"http:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/GooglePartnership_CNX.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes","Written by":"Erika Symczak"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/in\/news\/#\/schema\/person\/image\/616282364cfa5b6d4b65b9450ee0c2f5"}],"headline":"Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM","datePublished":"2023-06-07T12:00:00+00:00","dateModified":"2024-04-17T17:54:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/"},"wordCount":959,"image":{"@id":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/GooglePartnership_CNX.jpg","inLanguage":"en-IN"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/","url":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/","name":"Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/GooglePartnership_CNX.jpg","datePublished":"2023-06-07T12:00:00+00:00","dateModified":"2024-04-17T17:54:04+00:00","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#primaryimage","url":"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/GooglePartnership_CNX.jpg","contentUrl":"https:\/\/www.salesforce.com\/in\/news\/wp-content\/uploads\/sites\/20\/2023\/12\/GooglePartnership_CNX.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/in\/news\/"},{"@type":"ListItem","position":2,"name":"News Explorer","item":"https:\/\/www.salesforce.com\/in\/news\/news-explorer\/"},{"@type":"ListItem","position":3,"name":"Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/in\/news\/#website","url":"https:\/\/www.salesforce.com\/in\/news\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/in\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-IN"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/in\/news\/#\/schema\/person\/image\/616282364cfa5b6d4b65b9450ee0c2f5","name":"Erika Symczak","image":{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Erika Symczak"},"url":"https:\/\/www.salesforce.com\/in\/news\/stories\/author\/erikasymczak\/"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/in\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_press_release\/5877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_press_release"}],"about":[{"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/types\/sf_press_release"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/users\/128"}],"version-history":[{"count":1,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_press_release\/5877\/revisions"}],"predecessor-version":[{"id":8938,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_press_release\/5877\/revisions\/8938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/media\/5878"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/media?parent=5877"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_content_type?post=5877"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_theme?post=5877"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_topic?post=5877"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_product?post=5877"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_industry?post=5877"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_role?post=5877"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=5877"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_location?post=5877"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_collection?post=5877"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/sf_visibility?post=5877"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/news\/wp-json\/wp\/v2\/coauthors?post=5877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}