We’re constantly discovering new ways to work together at Salesforce. Here are five ways Chatter is changing the way we work at our company.


Colleagues across departments connect to expand their knowledge and reach. A sales rep posts a question on Chatter and people around the world respond — people she didn’t know, or know to reach out to.

Chatter, unlike other collaborative apps, connects people and data. Important records, such as top deals, key accounts, or even custom objects, are available in real time. We never have to hunt down information.


Tap into a network of resources, such as competitive tips and industry-specific updates. When an airline customer wanted to visit on short notice, everyone got up to speed for the presentation with Chatter. 

Chatter is an essential tool for meeting prep and feedback. By sharing files with our teams right on the account, people are getting direct feedback and insights to help them do their jobs better.


Chatter is a great way for executives and employees to stay connected. Our CEO, Marc Benioff, posts frequently to get feedback from people who wouldn’t otherwise get a chance to interact with him.


“I posted a creative proof before we went to print and learned the customer quote wasn’t approved. Salesforce Chatter saved the day.”

“I asked my team for feedback on our newest product. The best suggestions came from someone I’d never met in another department.”


“I’m on our products team and a lot of our discussions are confidential. We use a Salesforce Chatter group to collaborate privately and securely.”

“We post all of our ideas and propose process improvements to a group we call ‘Suggestion Box.’”


“I was headed to a customer meeting and had never met the presenter from our marketing team. I looked him up on Salesforce Chatter so I could pick him out of the group.”


“I used to waste a lot of time preparing for customer meetings. Now, I can get quick feedback on the presentation from my colleagues on Chatter.”

“As a sales manager, Salesforce Chatter brings me closer to my team’s deals. I stay on top of progress and challenges so I know where I can help close business.”

“In five minutes, colleagues I’ve never met answered my questions and helped me close a deal.”

“I wasn’t sure how our product compared with the competition. In minutes, I had more ammo than the competitor could withstand, and we won the deal.”

“I was on the phone with a prospect and needed a customer reference immediately. I had my answer before the end of the call.”


“An outsourced Tier-1 rep had a difficult case, so she posed the question to her Salesforce Chatter support skills group and was able to quickly collaborate with a Tier-2 member on my team who has a similar case.”

“I was working with a customer on using our tools more effectively. The sales team saw my status update and was able to renew their contract early with additional licenses.”

“Frontline customer service teams tell R&D exactly what the field is saying. Our product team is now releasing features that customers want, just as they realise they want them.”

“I’m in sales, but I follow my customers’ support cases to make sure they’re happy.”

“When I change a case to ‘critical’ status, the right people see it on Salesforce Chatter and swarm to respond.”


“My team stays on top of our marketing events. Everyone is alerted to important information, like a change in the campaign start date.”

“The PR team posts all of our press clips on Salesforce Chatter so employees keep up with the most current company news.”


“I post advertising comps to Salesforce Chatter and use fellow employees as a first-round focus group.”

“I post new customer references to the References group so the right people know about them right away.”


“Sharing files with Salesforce Chatter saves me so much time. No more email error messages when a file is too big to send.”


“I was about to walk into a meeting with a customer when I saw that someone posted a new price sheet to Chatter. I quickly revised my quote and avoided an awkward situation.”

“As a sales manager, I’m always on the road. With Chatter on my mobile device, I can check on our key deals whenever I have a free moment.”

“When I’m traveling, I can check in using Chatter Mobile to let others know where I am and which customers I’m meeting with.”

“Whenever I see something useful, like a great creative concept, I snap a photo and use Chatter Mobile to share it with my co-workers.”

“I was en route to a customer meeting when my team at the office made a change to my presentation. They uploaded it to Chatter and I gave the presentation on my iPad.”

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