Data Cloud For Marketing

Deliver success now with real-time moments for every customer.


Unlock the value of real-time customer data.

Save time and optimise spend with automated engagement,
intelligent segmentation, and real-time activation.


Automatically connect all your data in real-time.

Reach faster time to value with real-time data unification across Salesforce and beyond. Reconcile identities and gain a complete view of each customer.

Build intelligent real-time audiences faster.

Make every engagement personalised, cost-efficient, and scalable across email, mobile, web, and advertising with automation.

Act on real-time data and insights.

Make better decisions, save time, and lower costs by understanding your customer in any moment through AI-powered intelligence and analytics.

Extend your data with an open ecosystem.

With a network of trusted partners, easily connect your data from anywhere. Integrate your own AI, enrich customer profiles, and activate trusted, first-party ad data without the need for custom integrations.

Learn how to personalise your marketing moments with Data Cloud.


Understand every customer with a single source of truth.


Leave no data behind.

Collect and unify data from anywhere including Salesforce, AppExchange, and partners, plus the unmatched scale of hundreds of MuleSoft industry-leading APIs.

Match data to a person to unlock customer value.

Resolve customer identities using flexible matching rules and AI to enrich profiles across any device.

Increase conversions with 1-to-1 personalisation.

Activate your data across your engagement platforms for 1-to-1 personalised messaging and experiences.

Engage customers with trust.

Track consent and preference management when building segments and activating data.

Make your data smarter.

With Calculated Insights, add modeled data like propensity and LTV metrics to enrich your audience segments.

Make better decisions faster.

Share with analytics tools like Marketing Cloud Intelligence and Tableau to continuously optimise your spend and segmentation.

House of Anita Dongre designs seamless omni-channel shopping experiences with Salesforce


With Salesforce, we’re breaking down the walls between online and offline to create a unified customer view. So, whichever platform our customers visit – our websites or our offline stores – we can offer them a seamless omni-channel experience.

Kavindra Mishra

MD and CEO, House of Anita Dongre

Top brands are making moments more authentic and efficient.



Data Cloud for Marketing Pricing


Data Cloud Starter for Marketing

Bring real-time moments to every customer.
$ 108,000
(billed annually)

*This edition requires an annual contract

Data Cloud pricing is consumption-based. Consumption is paid for using Data Services Credits and Segmentation & Activation Credits. Data Cloud Starter includes 10 million Data Services Credits and 5TB of data storage. See detailed pricing for more information.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.


Hear what experts are saying about Salesforce.


Salesforce drove 50% more customer engagement.

In this commissioned TEI study from Forrester Consulting, discover how Data Cloud For Marketing delivers success now.

Become a customer company with unified real-time data.


Treat your data better when it’s all together.

Build a single source of truth for patient or healthcare provider data, while meeting HIPAA-compliant responsibilities, by automating cohesive journeys across every touchpoint. With a single, user-friendly interface, marketers can unify data and segment consumers. And, you can also power personalised engagement for patient journeys, new commercial launches, provider education, enrollments, billing reconciliation, and more.

Understand your shoppers from a single source of truth.

Deepen your knowledge of customers with a single view across marketing, commerce, and loyalty data. Identify key audiences, and increase frequency of purchase through 1-to-1 personalised communications, recommendations, and promotions on customers’ preferred channels.

Deepen relationships with your clients and customers.

Strengthen relationships across individuals and accounts to deliver proactive service at scale. Connect marketing and enterprise data and enrich it with analytics and insights to power lifecycle marketing across banking, insurance, wealth management, and payments. Create a single, unified view of your clients and customers, and deliver personalised and compliant customer engagement across channels.

Know your customers better with our expert guidance and resources.



Discover the state of customer data today.


Skill up on Data Cloud For Marketing on Trailhead.


Ready to learn more about Marketing Cloud? Let's chat.

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