Data that’s actionable
Personalisation that scales
Marketing that’s connected
*Salesforce Customer Success Metrics
AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them.Doug MartinChief Brand and Disruptive Growth Officer, General Mills
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalised messages, track campaign performance, engage leads and accounts, and optimise strategies based on real-time insights. It helps make every moment count to drive customer loyalty and more effective marketing outcomes.
Marketing Cloud helps you make every moment count with the power of AI, data, and CRM. Marketing Cloud offers a connected suite of tools, natively built on the #1 CRM, for unifying and activating first-party customer data, managing and automating marketing campaigns across various channels, including email, ads, mobile, and web, delivering real-time personalisation, connecting lead generation and account-based marketing (ABM), and automating performance and spend insights to maximise efficient growth.
Marketing Cloud is comprised of five main capability areas for marketers. Each component focuses on specific aspects of digital marketing and collectively forms a comprehensive suite of tools to manage and optimise marketing efforts. The key products within Marketing Cloud are Data Cloud for Marketing (customer data platform), Personalisation (real-time next best actions), Engagement (email, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), and Intelligence (performance insights, analytics, and reporting).
Marketing software is a suite of tools and capabilities to help businesses manage and optimise their marketing efforts across various channels. Marketing Cloud allows businesses to create, automate, and personalise marketing campaigns using email, social media, mobile messaging, advertising, and web channels. It offers features such as unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics, and customer journey mapping. The software integrates with Salesforce CRM via Data Cloud, enabling native data synchronisation and a unified view of customer interactions. Marketing Cloud empowers businesses with the tools they need to engage customers effectively, deliver personalised experiences, and drive better marketing outcomes.
Marketing software offers numerous benefits to businesses, including automation of tasks, improved productivity, personalised customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalised interactions and targeted messaging. With powerful analytics, businesses can gain valuable insights to optimise their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth.
If you run marketing campaign across multiple channels, marketing software can greatly benefit your business through automation, personalisation, and data-driven decision-making. Marketing software streamlines processes, improves productivity, enables personalised customer experiences, and provides valuable insights for optimising marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources, and goals to determine which marketing software is most valuable to your business objectives.
Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.