B2B marketing automation by Salesforce.


There’s an opportunity within the organisation to really blur the lines between marketing and sales, and Pardot is absolutely helping us do that.”

Robert Holmes | VP of Sales at Mac Tools, Stanley Black & Decker

Grow faster with smarter engagement

Accelerate your sales cycle by giving sales the intelligence they need to close deals, faster. Identify your best leads, track engagement with campaigns, improve follow-up speed, and combine the powers of marketing and sales to turn leads into customers for life.

Generate high-quality leads

Fill the funnel with high-quality leads using a suite of powerful marketing tools. Easily create landing pages and forms, run highly-targeted email campaigns, and personalise the buyer’s experience from click to close.


Build meaningful relationships

Take the manual labor out of lead management by putting your most common marketing and sales tasks on autopilot. With automated lead qualification and nurturing, you can free up sales to focus on what really matters: bringing in new business.

Calculate marketing ROI

Take winning from an art to a science. Track campaign performance with customisable dashboards to better understand which programs are working, how your two teams are contributing to success and what needs to be done to crush your revenue goals again and again.




Our members and prospects love us. And Salesforce is an important part of that.”

Justin Hart | Vice President of Member Acquisition


guests flown in 2015

Products we use:


The best overall value in marketing automation.

Choose the right package to power your pipeline.



Fuel growth with marketing automation.
$ 1,250
USD/month* up to 10,000 contacts
billed annually


Dive deeper with marketing automation and analytics.
$ 2,500
USD/month* up to 10,000 contacts
billed annually


Power innovation with advanced marketing automation and analytics.
$ 4,000
USD/month* up to 10,000 contacts
billed annually

Wave for B2B Marketing

B2B Marketing Analytics

Salesforce Engage

Sales & marketing alignment
$ 70
AUD/month/per user
(billed annually)

Ready to dive in with marketing automation?

Request a Guided Tour to get a hands-on look at Pardot. You'll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximise efficiency.