Chapter 2: Why customer service is important to growing your business.
These days it takes more than a great idea, some capital, and a ping-pong table to get a new business off the ground. Great customer service needs to be a part of your company DNA from day one.
Why is customer service so important? It can be the difference between a hot IPO and just keeping the lights on. Providing great customer service can generate more marketing and sales opportunities. So meeting your customers’ satisfaction is paramount to keeping your business growing successfully.