Between March 16 and 23, 2020, the ABS surveyed Australian businesses and found that half of all small businesses already felt a negative impact from COVID-19. More than 80% were expecting further adverse impacts. The main issue raised was a huge decrease in local demand, which makes sense - if you’re told to stay at home to keep safe, you can’t visit the local cafe, the laundromat, the florist, the mechanic.
So how can small businesses who are potentially on the brink of collapse use a digital strategy to remain relevant in a remote-operating world? Push your online services; if you aren’t already selling online, look into it. Offer free contactless local delivery. Restaurants and cafes can promote gift cards and vouchers to be used when restrictions are relaxed. Encourage reviews from loyal customers to help others find you online. If you have pivoted and adapted your products to function in the “new normal”, tell people about it. Advertise on your community Facebook page. Innovation will always be popular. Promote virtual events, courses, and classes for a fee.