Discover the trends shaping the future of customer engagement.


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Here are key insights from nearly 17,000 customers worldwide.


Businesses take up the mantle of trust.

Pie Chart showing 68%

Sixty-eight percent trust companies to tell the truth.


Personalisation is a prerequisite.

Pie Chart showing 56%

Fifty-six percent expect all offers to be personalised.


Customers crave cohesive experiences.

Pie Chart showing 85%

Eighty-five percent expect consistent interactions across departments.


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