Leading through Change: How to Build Journeys for Customer Communications from Home


Building a journey is a formula, with a mix of data and the marketer’s knowledge of the customer. In this session, we dissect both the art and science of creating customer communications journeys. We explore best practices for the messaging and journey design process, plus explain the data-based and AI-powered tools to help you optimise decisions, test assumptions, and personalise communication.

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Get insights and resources to manage your business and support customers in times of change.


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