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Small Business Marketing

Grow your business with autonomous AI agents that help create campaigns, nurture leads, and turn every interaction into a revenue opportunity — all from one platform.

Small Businesses grow faster with Marketing

AI agents that take action

Easily build targeted customer segments using natural language. With built-in Data 360, you can create segments based on marketing, sales, service and commerce data — helping you reach the right customers and increase personalisation.

Salesforce marketing automation for small business dashboard, where the Agentforce AI assistant is creating a high product usage customer segment draft.

Launch campaigns faster with Agentforce. Simply describe your campaign goals in natural language, and Agentforce creates audience segments, nurture flows and campaign assets - all in just a few minutes.

Salesforce marketing software for small business dashboard with the Agentforce AI assistant prompting a user to create a promotional campaign.

Nurture, qualify and convert high-quality leads 24/7 with agentic conversations across email, SMS, and WhatsApp. Agentforce answers technical questions, provides recommendations, and can book a meeting with sales reps.

Salesforce marketing automation for small business dashboard, where the Agentforce AI assistant is creating a high product usage customer segment draft.
Salesforce marketing software for small business dashboard with the Agentforce AI assistant prompting a user to create a promotional campaign.

Engagement that drives conversions

Focus your energy on the right people. Automatically identify and score buyers based on real-time behaviour and intent signals.

Salesforce marketing software lead conversion dashboard showing account and contact fields alongside engagement metrics and a marketing engagement score.

Scale personalised conversations 24/7 across web, email, SMS, and WhatsApp to engage buyers where they are.

Automatically tailor every content, promotion and recommendation based on each buyer’s unique history, real-time behaviour, and intent.

Salesforce marketing software for small business interface displaying an customer engagement alongside a marketing engagement score.
Salesforce marketing software lead conversion dashboard showing account and contact fields alongside engagement metrics and a marketing engagement score.
Salesforce marketing software for small business interface displaying an customer engagement alongside a marketing engagement score.

One unified revenue engine

Unify your data from any source into a single customer profile, giving you the complete picture you need to personalise every interaction.

Salesforce marketing software customer profile dashboard displaying Alexandra Wentz's contact details, lifetime value and engagement metrics.

Share complete buyer histories so reps can continue the conversation without dropping momentum or asking buyers to repeat themselves.

Salesforce Flow Builder interface mapping out an event follow-up email and SMS marketing automation workflow in best marketing automation for small business

Track what’s working in real-time to adjust spend instantly, and use attribution reporting to measure how every touchpoint impacts your bottom line.

Salesforce marketing software digital performance and opportunity influence dashboards displaying marketing spend, leads, revenue, and channel breakdown charts.
Salesforce marketing software customer profile dashboard displaying Alexandra Wentz's contact details, lifetime value and engagement metrics.
Salesforce Flow Builder interface mapping out an event follow-up email and SMS marketing automation workflow in best marketing automation for small business
Salesforce marketing software digital performance and opportunity influence dashboards displaying marketing spend, leads, revenue, and channel breakdown charts.

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Marketing Automation for Small Business FAQs

When it comes to choosing the best marketing software for your small business, you should consider a variety of different factors including expected business growth and business use cases and objectives.

Just starting out? Check out Starter and Pro Suites to start connecting with your customers with dynamic email marketing, forms and analytics.

Already up-and-running, and looking for more automation, AI and agentic marketing capabilities? Agentforce Marketing (Marketing Cloud Growth and Advanced Edition) is the right marketing automation tool for you. Built on the same Salesforce platform as Sales, Service and Commerce, Agentforce Marketing allows teams to unify their data and work together in one place to close deals faster. Embedded AI agents work alongside your team to build end-to-end campaigns, personalise customer engagements at scale and orchestrate seamless handoffs. Whether you are looking to save time by automating manual processes or maximise marketing ROI by optimising campaign performance, with we’ve got you covered.

Marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities for connecting siloed data into unified customer profiles, email and mobile marketing, functionalities to generate and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing effort.

The benefits of marketing automation platforms are:
1) Scaling buyer engagement across accounts.
2) Aligning marketing, sales, service, and commerce teams to close deals faster.
3) Automating manual processes and saving teams time.

The right marketing automation platform will:
1) Integrate directly into your CRM.
2) Align marketing, sales, service, and commerce around a single view of the customer.
3) Automate manual processes and save teams time.