Learn how Salesforce CRM can help any industry work through the COVID-19 crisis.



    Be the bank your customers love.


    Activate customer relationships.

    Streamline digital lending.

    Elevate digital experiences.



    Be the provider that customers can't live without.


    Unify the Prospect Journey.

    • Provide a cohesive, personalised experience to every consumer.
    • Collaborate easily across customers, reps, agents, and retailers.
    • Extend Salesforce to every device so field service agents can get the job done.

    Consumer Goods

    Stock up on customer success with the world’s #1 CRM.


    See the Salesforce advantage for consumer goods.

    • Connect the right store with the right product at the right time.
    • Get smarter about sales, retail execution, and trade promotion management.
    • Nurture leads, engage prospects, and turn consumers into repeat customers.
    • Build custom apps that empower customers, consumers, and employees.


    Transform your organisation with our government cloud.


    See the Salesforce advantage for government.

    • Innovate to accelerate mission delivery and unlock more potential.
    • Leave legacy IT systems and costly maintenance behind.
    • Count on top industry compliance standards, including FedRAMP.
    • Empower every team with our open, fast, easy solutions.


    The world’s #1 CRM, reimagined for healthcare.


    See the Salesforce advantage for healthcare.

    • Guide every patient on a personalised care journey.
    • Collaborate across the entire healthcare ecosystem.
    • Use smart, real-time insights to win member trust.
    • Accelerate acquisition, enrollment, service, and innovation.


    See how the world’s #1 CRM has insurance covered.


    See the Salesforce advantage for insurance.

    • See every shopper interaction from every touchpoint
    • Boost sales with personalised offers online and in-store
    • Better inform associates about shopper preferences
    • Make smarter business decisions using connected data

    Life Sciences

    Discover new solutions for a new era of medicine.


    See the Salesforce advantage for life sciences.

    • Empower your sales team to sell more effectively from anywhere.
    • Create a richer experience to engage with patients, physicians, and partners.
    • Deliver a better experience with customised, real-time support.
    • Secure access to in-depth drug information from any device.
    • Stay agile and innovative to keep up with emerging technology.


    Manufacture a smarter kind of customer success.


    Accelerate channel management.

    • Simplify the complex sales process, and improve margins with quote-to-cash functionality.
    • Provide personalised service with instant access to critical contracts and entitlement data.
    • Extend your sales and service capabilities to your partner ecosystem.
    • Drive deeper engagement and boost innovation with the IoT.

    Deliver intelligent field service.

    • Resolve product issues faster than ever with optimised job scheduling.
    • Provide proactive support by triggering alerts based on device data.
    • Increase first-time fix rate to lower your costs and drive more revenue.


    Move from mass media to my media.


    Maximise Audience Engagement.

    • Provide a cohesive, personalised experience to every consumer.
    • Create stronger customer relationships with relevant, engaging content.
    • Build deeper consumer relationships with mobile apps and tools.
    • Make it easy for internal teams to work together, track progress, and give feedback.
    • Manage subscriptions, browse content, update profiles, and more.


    The world’s #1 CRM solution, reimagined for nonprofits.


    See the Salesforce advantage for nonprofits.

    • Get a complete view of client, supporter, member, volunteer, and affiliate interactions.
    • Collaborate across all parties to make the case for more giving.
    • Leverage social media to keep costs in check and achieve goals fast.
    • Create internal and external communities that amplify your impact.


    Connect to your shoppers in a whole new way.


    Personalise shopper marketing.

    • Create a 360-degree view of shoppers with data from every touchpoint.
    • Boost sales with personalised offers — online and in-store.
    • Empower associates to sell more with customer purchase history data available on any device.
    • Make smarter business decisions using connected data.

    Deliver any channel service.

    • Engage with shoppers across every channel and connect the entire shopper experience
    • Transform service interactions to smart experiences with artificial intelligence
    • Empower shoppers to find answers, faster


    See the Salesforce advantage for travel and hospitality.


    Transform customer experiences for a new age of travel.

    • Create personalised guest experiences at every touchpoint
    • Deliver tailored services across every channel and property
    • Connect guests to the right offer at the right time
    • Boost conversion and loyalty with integrated marketing

    Wealth Management

    Advisors, meet your new competitive advantage.


    Grow Client Relationships

    • Have a complete view of the client, including relationships, goals, and assets.
    • Use intelligent insights to deliver more personalised advice.
    • Grow your book of business faster with productivity tools.
    • Address regulatory compliance with confidence.