Pardot by Salesforce is the marketing automation CRM that helps small-to-midsize B2B businesses target and manage prospects and leads so their sales teams close more deals.

CRM lead scoring is one of the most important Pardot marketing automation features, enabling you to prioritise and qualify leads for further marketing or sales based on user behaviour.

All marketing automation plans include CRM integration, in-depth prospect tracking, lead nurturing, email marketing, CRM lead scoring & grading, and ROI reporting. The Standard Edition of Salesforce marketing automation CRM gets your small business up and running quickly. The Pro Edition adds tools to help you tune and integrate Pardot. The Ultimate Edition allows more customisation and support.