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Salesforce Startup Program: Accelerating Startup Growth

The Salesforce Startup Program provides benefits that help tech-based startups in South Asia at every step of their growth journey.

Join the program

Not Your Traditional Startup Program

The Salesforce Startup Program provides startups access to the vast Salesforce ecosystem including AI-powered products, Salesforce marketplace support, joint go-to-market opportunities, and a community designed to help them build, grow, and scale.

Get Listed on our Marketplaces

Drive business growth by selling to Salesforce customers on AgentExchange

Go-to-Market with Salesforce

Build joint capabilities that address our identified customer use cases and go-to-market with dedicated support from our customer facing teams

Run on Products that are Built for Scale

Get access to handpicked Salesforce products at startup-friendly prices

Community of Experts and Innovators

Exclusive invites to community meet-ups and knowledge sessions where subject matter experts and successful founders provide guidance, support and expertise

Showcase Opportunities

Generate leads and customer connects through booth showcases and speaking slots at our customer facing events including Dreamforce, Agentforce World Tour, TDX, and more

The investment from Salesforce Ventures and the partnership with the Salesforce Startup Program has been massively beneficial for us. As we continue our scaling journey globally, the team has been amazing in helping us connect with and learning from several stakeholders in the Salesforce ecosystem

Jayant Paleti
Co-founder, Darwinbox

The Salesforce Startup Program is not only helping us uncover the technicality to build our integration but also build credibility with our customers.

Vijayanand Kailash
Founder and CEO, Buyerstage

As part of the Salesforce Startup Program, we are proud to gain brand visibility across customers and geographies. The Salesforce Startup Program has helped us massively gain the trust of our prospects and customers.

Robin Gupta
Co-Founder & CEO, TestZeus

Gallery

Startup Demo Day with India S&D

Agentforce World Tour, Mumbai 2026

Startup Program Sri Lanka Launch

Bangalore Community Meet-up 2026

India AI Impact Summit 2026

Dreamforce 2025

Dreamforce 2025

Noida Community Meet-up 2025

Pune Community Meet-up 2025

TDX Bengaluru 2025

Trupeer AI wins AI Pitchfield 2024

Startup News & Insights

Insights & News

Salesforce Launches Startup Program in Malaysia and the Philippines

Learn more
Insights & News

Great Asia AI Summit 2026 Spotlights the Rise of Agentic Enterprise Across Asia

Learn more
Insights & News

Salesforce South Asia at Dreamforce 2025

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Insights & News

The Blueprint for the Agentic Enterprise: A Preview of Agentforce World Tour Mumbai 2026

Learn more

FAQs

To apply for the Salesforce Startup Program, your startup must offer a tech-based product and/or service. Please note that we're currently accepting applications only from companies based in the South Asia region (India, Sri Lanka, Singapore, Malaysia, and the Philippines)

Once you have submitted the completed application, our team will review it and get back to you with the next steps in 7 working days

Join the program by clicking here. 

You can get in touch with the Startup Program team by writing to us on startupprogram@salesforce.com

The Salesforce Startup Program provides startups access to the vast Salesforce ecosystem through access to AI-powered products, Salesforce marketplace support, joint go-to-market opportunities, and a community designed to help them build, grow, and scale.