Salesforce welcomes Informatica.
Read the press release.
Salesforce welcomes Informatica.
Read the press release.
Power AI with Trusted Context. Informatica from Salesforce delivers agentic and headless data management, governed metadata, and AI-ready pipelines across any cloud.
Trusted context is your data — from every source and system — plus the meaning, history, and relationships that make it accountable. It's what turns raw enterprise data into something an AI agent can actually reason over: governed, traceable, and ready to act on. With Informatica, now part of Salesforce, trusted context extends to every AI agent through Informatica’s headless Intelligent Data Management Cloud (IDMC), which exposes governed data services via Model Context Protocol (MCP) so any agent can invoke accurate, reliable data instantly, wherever it runs..
This includes entity definitions, hierarchies and relationships, domain rules and quality checks, lineage and provenance, and usage and policy metadata — harmonized enterprise-wide across ERP , supply chain, finance, commerce, and Salesforce.
Enterprise AI agents don’t fail because of the models — they fail because the data underneath them is fragmented, outdated, and governed. 76% of data leaders say governance hasn’t kept pace with AI.
Informatica and Salesforce together form the industry’s first Trusted Context solution, extending trust and governed metadata across the entire enterprise, so your agents are always working with data that’s accurate, contextual, and AI-ready.
Informatica, Agentforce 360, Data 360, and MuleSoft give us a clear, trusted view of hotels, guests, and franchises. That context helps us move faster and automate processes that required significant manual effort.
Scott StricklandChief Commercial Officer, Wyndham Hotels & Resorts
Salesforce and Informatica accelerate our ability to build a unified, trusted data ecosystem across Yamaha, positioning us to safely scale AI-driven personalization, automation, and innovation.
Andy McCannArchitect, Digital Strategy and Transformation Division, Yamaha
Headless data management is...an architectural requirement for achieving the speed and accuracy we need in mission-critical operations. We are excited that Informatica now brings this capability.
Theodora BakkerVP of Data, The Hearst Corporation
The combined capabilities of Salesforce and Informatica unify these essential layers.
Trust & Governance
Find, clean, govern, master and protect enterprise data at AI scale. Now with headless access via MCP and CLAIRE Agent Skills so your agents always have the trusted data they need, wherever they run.
Activation & AI
Transform fragmented data scattered across your enterprise into one, complete view of your business to fuel real-time workflows, better decision making, and more intelligent agents.
Integration & Automation
Integrate applications, orchestrate workflows, govern agents, and synchronize data with APIs, events, and automation tools.
Analytics & Data Visualization
Visualize insights, orchestrate data pipelines, govern analytical assets and synchronize metrics with interactive dashboards, AI-driven insights and data preparation tools.
Trusted context is raw enterprise data unified with the meaning, history, and relationships that make it accountable and AI-ready. It matters because AI agents fail when their underlying data is fragmented, outdated, or ungoverned. By combining Informatica’s data management with Salesforce, this solution delivers the industry’s first Trusted Context — using the Model Context Protocol (MCP) to expose governed, accurate data services so any AI agent can reason and act reliably, wherever it runs.
Salesforce acquired Informatica to establish the data foundation enterprise AI demands. Autonomous agents require trusted context from across the entire business — finance, operations, supply chain. Additionally, by embedding Informatica's data cleansing, MDM, and governance capabilities directly into Salesforce, companies can feed AI services like Agentforce with accurate, reliable data, reducing hallucinations and delivering more trustworthy AI-driven insights.
Informatica will operate as part of Salesforce and will continue to support its existing data management solutions and partner integrations. Customers should expect continuity and a commitment to integrating Informatica's technology, like Data Integration and Data Governance, Access & Privacy seamlessly into the Salesforce platform.
The Informatica deal extends Salesforce’s reach across the entire enterprise, adding robust Data Catalog, Data Governance and Data Quality to your full data ecosystem.
It also significantly strengthens Master Data Management (MDM) capabilities, allowing you to unify customer and operational records to create a single, trusted “golden record.” This is essential for accurate reporting, enhanced customer experiences and better decision-making.
Informatica's tools for Data Quality, Governance, and Metadata Management will be integrated across the Salesforce platform, enhancing Data 360, Agentforce 360 and MuleSoft. It provides the robust data pipeline and data cleansing tools needed to ensure data entering Data 360 or flowing through MuleSoft is trusted, clear, and actionable.
Yes. Informatica brings industry-leading capabilities in Data Governance, Quality and Privacy to the Salesforce platform. This unified foundation will help ensure that all data used by your AI agents is standardized, secure and compliant with necessary regulations, making your AI processes more accountable and trusted.
Headless data management separates Informatica’s powerful IDMC capabilities from traditional application interfaces, exposing them as governed, reusable services via MCP. This means any AI agent — on AWS, Microsoft, Databricks, Snowflake or Salesforce — can invoke trusted data services instantly, without custom connectors. Headless IDMC is currently available in Private Preview, with GA planned for Summer 2026.
For capabilities in Private Preview, contact your Informatica account team or Salesforce representative to request access.
Join the enterprises building on the industry’s first headless, governed data management platform, so every agent, every workflow, and every decision runs on data you can trust.