Salesforce welcomes Informatica.
Read the press release.
Informatica is now part of Salesforce: Trusted Enterprise Context at Scale.
Get deeper context of your data by unifying your apps and systems with one foundation that delivers governed meaning, real-time activation, and AI-powered automation across your enterprise.
What is context?
Context is the crucial metadata that defines what your data represents, how it relates across systems, and how it should be governed and used. This includes entity definitions (for customers, products, suppliers, assets, etc.), hierarchies and relationships, domain rules and quality checks, lineage and provenance, and usage and policy metadata. Harmonize essential metadata across systems, such as ERP , supply chain, finance, commerce, and Salesforce. This creates a unified, governed enterprise data foundation, making AI, analytics, and automation reliable and trustworthy.
Why does context matter?
Data is everywhere—scattered across ERPs, SaaS, lakes, warehouses, supply chain, and more. Yet the value of that data remains locked because meaning, governance, integration, and activation are fractured.
Data 360, Mulesoft, and Informatica together form the industry's first Trusted Context solution that extends Salesforce’s trust and metadata across the enterprise.
Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data. The combination of Informatica’s advanced catalog and metadata capabilities with our Agentforce platform delivers exactly this.
Steve FisherPresident and Chief Technology Officer, Salesforce
Meet the unified platform for context-driven action.
The combined capabilities of Salesforce + Informatica unify three essential layers:
Data 360
Activation & AI
Activate trusted, harmonized data everywhere.
- Zero Copy & Connector Ecosystem
- Structured & Unstructured Data
- Data 360 Governance
- Agentic Setup & Data Management
MuleSoft
Integration & Automation
Integrate applications, orchestrate workflows, govern agents and synchronize data with APIs, events, and automation tools.
- Application Integration
- API Management
- Event Processing
- Workflow Automation and Multi-Agent Governance
Informatica
Governance & Metadata
Discover, cleanse, govern, and catalog enterprise data.
- Data Integration (ETL/ELT)
- Data Governance
- Data Cataloging
- Master Data Management
See how to unlock trusted context.
Connected Systems that Work Seamlessly
Connect, transform data and integrate apps and APIs from any cloud and any department — powered by intelligent agents and end-to-end integration.
One Source of Truth, Everywhere
Eliminate duplicates and harmonize metadata to unify data with shared context, hierarchies, and relationships—turning information into predictive insight.
Trusted Data Quality, Privacy and Governance
Know where your data comes from, how it’s used, who can access it—and trust that it’s ready for mission-critical workflows.
Enterprise Catalog with Metadata Intelligence
Gain a complete view of your metadata and its lineage across your entire enterprise—and surface the right data, definitions, and models for every team.
Data Activated Across Your Enterprise
Power automation, AI, Tableau, and agentic apps at scale with data that’s harmonized, accurate, and governed—ready for action.
Bold Ideas. Bold Experiences. Expert Insights.
Explore upcoming Salesforce events worldwide. Register today or save the date for what’s next.
Dec 4, 2025 - London, UK
Agentforce World Tour: London
Join us live at 8:00 a.m. - 6:00 p.m. GMT
ExCeL London
Dec 10, 2025 - New York, NY
Agentforce World Tour: New York
Join us live and on Salesforce+ at 9:00 a.m. - 5:00 p.m. ET
North Javits Center
Dec 16, 2025 - Chicago, IL
Agentforce World Tour: Chicago
Join us live at 9:00 a.m. - 5:00 p.m. CT
Marriott Marquis
Salesforce and Informatica Frequently Asked Questions
Salesforce acquired Informatica to build a trusted, high-quality data foundation for its AI services, like Agentforce. Clean, accurate data is the only way to power reliable AI, and Informatica's capabilities prevent AI "hallucination," ensuring your business receives more trustworthy and contextual insights.
Informatica will operate as part of Salesforce and will continue to support its existing data management solutions and partner integrations. Customers should expect continuity and a commitment to integrating Informatica's technology, like data integration and governance, seamlessly into the Salesforce platform.
The Informatica deal significantly strengthens Salesforce's Master Data Management (MDM) capabilities. This means you will be able to unify, cleanse, and deduplicate customer and operational records to create a single, trusted "golden record." This is essential for accurate reporting and better decision-making.
Informatica's tools for data quality, governance, and metadata management will be integrated across the Salesforce platform, enhancing Data 360, Agentforce 360 and MuleSoft. It provides the robust data pipeline and data cleansing tools needed to ensure data entering Data 360 or flowing through MuleSoft is trusted, clear, and actionable.
Yes. Informatica brings industry-leading capabilities in data governance, quality, and privacy to the Salesforce platform. This unified foundation will help ensure that all data used by your AI agents is standardized, secure, and compliant with necessary regulations, making your AI processes more accountable and trusted.
Salesforce plans to rapidly integrate Informatica's technology stack. The focus is on embedding a single, complete data foundation into the platform to power autonomous AI agents and intelligent experiences for customers. Specific availability timelines will be shared through official customer communications.
Ready to unify, govern, and activate your enterprise data?
Join the companies building a single, governed data foundation that powers accurate analytics, automation, and AI across their entire business.