{"id":3245,"date":"2024-04-22T13:33:50","date_gmt":"2024-04-22T12:33:50","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3245"},"modified":"2024-04-22T14:31:37","modified_gmt":"2024-04-22T13:31:37","slug":"native-advertising-come-funziona","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/it\/blog\/native-advertising-come-funziona\/","title":{"rendered":"Native advertising: cos&#8217;\u00e8 e come funziona?"},"content":{"rendered":"\n<p>Il <strong>native advertising<\/strong>, o <strong>pubblicit\u00e0 nativa<\/strong>, \u00e8 una forma di promozione del <a href=\"https:\/\/www.salesforce.com\/it\/blog\/digital-marketing-definizione-e-vantaggi\/\">digital marketing<\/a>. Prevede <strong>annunci pubblicitari perfettamente integrati nella piattaforma editoriale<\/strong> che li ospita e di cui assumono la veste grafica, il taglio editoriale. Inoltre, sono coerenti con gli argomenti dei contenuti pubblicati.<\/p>\n\n\n\n<p>Si mimetizzano cos\u00ec bene che si possono distinguere solo per il disclaimer \u201ccontenuto sponsorizzato\u201d, \u201csponsorizzato\u201d, \u201cpost consigliato\u201d oppure \u201cconsigliato da\u201d che appaiono vicino al contenuto stesso. Sono quindi <strong>pi\u00f9 discreti rispetto agli annunci tradizionali <\/strong>e hanno di conseguenza un impatto minore durante la navigazione dell\u2019utente.<\/p>\n\n\n\n<p>Alcuni classici <strong>esempi di native advertising<\/strong> sono i Facebook ads, ovvero contenuti sponsorizzati che appaiono nel feed di Facebook, gli ads di Twitter, oppure gli annunci che compaiono tra i risultati di ricerca di Google identici ai risultati che restituisce una ricerca sul motore. Un altro esempio \u00e8 rappresentato dai contenuti alla fine di un articolo che vengono raccomandati da piattaforme per la scoperta di contenuti come Outbrain e Taboola che assomigliano ai post correlati per argomento.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-native-ads-quali-sono-i-vantaggi-per-le-aziende\"><strong>Native ads: quali sono i vantaggi per le aziende?<\/strong><\/h2>\n\n\n\n<p>Per le aziende i vantaggi sono molteplici:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gli annunci della pubblicit\u00e0 nativa vengono <strong>visualizzati il 53% in pi\u00f9<\/strong> rispetto a quelli tradizionali (fonte: Outbrain)<\/li>\n\n\n\n<li>gli ads native<strong> incrementano l\u2019intenzione di acquisto del 18%<\/strong> (fonte: Outbrain)<\/li>\n\n\n\n<li>sono ideali per consolidare la<strong> brand awareness<\/strong> e aumentare la <a href=\"https:\/\/www.salesforce.com\/it\/blog\/lead-generation-perche-e-importante-e-come-farla\/\"><strong>lead generation<\/strong><\/a><\/li>\n\n\n\n<li>con la pubblicit\u00e0 possibilit\u00e0 di tracciare e misurare i risultati per potere <strong>personalizzare il messaggio<\/strong> e renderlo pi\u00f9 appetibile ai clienti<\/li>\n\n\n\n<li>si raggiungono i clienti quando gi\u00e0 stanno consumando i contenuti e sono aperti alle novit\u00e0<\/li>\n<\/ul>\n\n\n\n<p>Le native ads sono<strong> vantaggiose anche per i clienti<\/strong>? S\u00ec. Perch\u00e9 possono fruire dei contenuti senza essere infastiditi da pubblicit\u00e0 pop up e banner invasivi. Aspetto che si traduce in una <strong>migliore user experience<\/strong> e quindi in una maggiore propensione all\u2019acquisto a lungo termine.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Trasforma ogni interazione in un traguardo di successo<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Conquista i clienti e costruisci relazioni di fiducia durevoli grazie al marketing digitale data-first.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/it\/form\/demo\/demo-marketing\/?nc=7013y0000022VdgAAE\">Guarda la demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/it\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/it\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/it\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scopri di pi\u00f9 sul native advertising: come significa, come funziona, i vantaggi e le differenze con gli annunci tradizionali.<\/p>\n","protected":false},"author":56,"featured_media":3246,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[18],"sf_content_type":[],"blog":[1113],"coauthors":[2],"class_list":["post-3245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","blog-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Native advertising: cos&#039;\u00e8 e come funziona? | 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